Marketing^AI
By Enoch H. Kang
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Category: Marketing
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Episodes: 120
Description
AI breaks down top marketing research papers into clear, quick insights.
| Episode | Date |
|---|---|
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Strategic Architecture of Personalized AI and User Diversity Economics
|
May 01, 2026 |
|
The Strategic Advantage of Business Schools in the AI Era
|
Apr 18, 2026 |
|
Semrush and the Agentic Economy Strategic Memo
|
Mar 02, 2026 |
|
Richard Hamming: The Art of Doing Great Research
|
Jan 28, 2026 |
|
Preference Engineering: Marketing in the Agentic Economy
|
Dec 31, 2025 |
|
Generative Brand Choice
|
Dec 04, 2025 |
|
E-GEO: A Testbed for Generative Engine Optimization in E-commerce
|
Nov 30, 2025 |
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Improving Historical Census Transcriptions: A Machine Learning Approach
|
Sep 24, 2025 |
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Regulation, Investment, and Misallocation in Natural Gas Pipelines
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Sep 24, 2025 |
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On the Structural Basis of Conditional Ignorability
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Aug 25, 2025 |
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The Agent Economy: From Bots to Monetized Markets
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Aug 18, 2025 |
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The Analytics Mandate: Monetizing Data for Growth
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Aug 17, 2025 |
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Improving Generative Ad Text on Facebook using reinforcement learning
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Aug 15, 2025 |
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Autonomous Marketing: Architecting the Future CMO Role
|
Aug 06, 2025 |
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CMO's Guide to Autonomous Marketing and AI Reward Models
|
Aug 06, 2025 |
|
AI Era Marketing Education: A Strategic Blueprint
|
Aug 05, 2025 |
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Marketing's Agentic AI Transformation: From Efficiency to Autonomy
|
Aug 04, 2025 |
|
Towards Global Optimal Visual In-Context Learning Prompt Selection
|
Jul 29, 2025 |
|
GEPA: Generative Feedback for AI System Optimization
|
Jul 29, 2025 |
|
Defending Prediction Policy Problems: Pragmatism in Algorithmic Governance
|
Jul 25, 2025 |
|
Against Predictive Optimization: On the Legitimacy of Decision-making Algorithms That Optimize Predictive Accuracy
|
Jul 25, 2025 |
|
Human Expertise in Algorithmic Prediction
|
Jul 25, 2025 |
|
On the (Mis)Use of Machine Learning with Panel Data
|
Jul 25, 2025 |
|
Prediction Policy Problems
|
Jul 24, 2025 |
|
Immersive Marketing's New Reality: Quest and Smart Glasses
|
Jul 22, 2025 |
|
The Limitations of Large Language Models for Understanding Human Language and Cognition
|
Jul 21, 2025 |
|
AI Agents: Reshaping Marketing Strategy
|
Jul 20, 2025 |
|
APIGen-MT: Agentic PIpeline for Multi-Turn Data Generation via Simulated Agent-Human Interplay
|
Jul 20, 2025 |
|
TRELLIS: Microsoft's Generative 3D AI Marketing Transformation
|
Jul 19, 2025 |
|
Test-Time Alignment Strategies for Large Language Models
|
Jul 17, 2025 |
|
Let's verify step by step
|
Jul 17, 2025 |
|
Trading Off Value Creation and Value Appropriation: The Financial Implications of Shifts
|
Jul 08, 2025 |
|
Marketing AI: Hunting Thunder Lizards in 2025
|
Jul 07, 2025 |
|
Essays on Digital Marketing Analytics
|
Jul 06, 2025 |
|
What Makes Treatment Effects Identifiable? Characterizations and Estimators Beyond Unconfoundedness
|
Jul 05, 2025 |
|
Conformal Tail Risk Control for Large Language Model Alignment
|
Jun 25, 2025 |
|
Bayesian Optimization with Conformal Prediction Sets
|
Jun 25, 2025 |
|
The AI Reckoning: Navigating the Transformation of the Global Advertising Industry
|
Jun 17, 2025 |
|
In-context learning enables multimodal large language models to classify cancer pathology images
|
Jun 17, 2025 |
|
Adaptive Image Quality Assessment via Teaching Large Multimodal Model to Compare
|
Jun 17, 2025 |
|
Rethinking and Improving Visual Prompt Selection for In-Context Learning Segmentation
|
Jun 17, 2025 |
|
Depicting Image Quality in the Wild
|
Jun 17, 2025 |
|
PromptIQA: Boosting the Performance and Generalization for No-Reference Image Quality
|
Jun 17, 2025 |
|
Depicting Beyond Scores: Advancing Image Quality Assessment through
|
Jun 17, 2025 |
|
A Survey on Image Quality Assessment: Insights, Analysis, and Future Outlook
|
Jun 17, 2025 |
|
What Makes Good Examples for Visual In-Context Learning?
|
Jun 17, 2025 |
|
Towards Global Optimal Visual In-Context Learning Prompt Selection
|
Jun 17, 2025 |
|
Causal Discovery in AI: Internal vs. External Explanations
|
Jun 14, 2025 |
|
Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks
|
Jun 12, 2025 |
|
The Automated but Risky Game: Modeling Agent-to-Agent Negotiations and Transactions in Consumer Markets
|
Jun 12, 2025 |
|
Learning Fair And Effective Points-Based Rewards Programs
|
Jun 12, 2025 |
|
Automating Hypothesis Generation with LLMs and Meta-Analysis
|
Jun 11, 2025 |
|
Hypothesis Generation with Large Language Models
|
Jun 10, 2025 |
|
LLM Evaluation: Scoring vs. Pairwise Comparison
|
Jun 10, 2025 |
|
Deriving Phrase-Level Attention from BERT Models
|
Jun 09, 2025 |
|
From AI Wrapper to System of Work: Sustainable SaaS Evolution
|
Jun 09, 2025 |
|
AI Interfaces and Business Software Impact
|
Jun 08, 2025 |
|
VLMs for Image Scoring and Self-Explanation
|
Jun 06, 2025 |
|
Mantis: Multi-Image Instruction Tuning for LMMs
|
Jun 06, 2025 |
|
Vision-Language Models for Ad Click Prediction
|
Jun 05, 2025 |
|
LLaVA-Critic: Evaluating Multimodal Models
|
Jun 04, 2025 |
|
Persona-Driven Ad Click Prediction with GPT-4V: Feasibility Analysis
|
Jun 04, 2025 |
|
Economics in the Age of Algorithms
|
Jun 03, 2025 |
|
Information Signals in Sponsored Search: Evidence from Google’s BERT
|
Jun 02, 2025 |
|
The Blessing of Reasoning: LLM-Based Contrastive Explanations in Black-Box Recommender Systems
|
Jun 02, 2025 |
|
How Effective is Suggested Pricing?: Experimental Evidence from an E-Commerce Platform
|
May 30, 2025 |
|
Advertising in AI Systems: Society Must Be Vigilant
|
May 29, 2025 |
|
LLMs and In-Context Beliefs
|
May 29, 2025 |
|
Prompt Engineering: Architecting Its Own Obsolescence
|
May 29, 2025 |
|
Adaptive Ad Generation Using Twin-2K-500 Data
|
May 29, 2025 |
|
Autonomous AI: The New Marketing Frontier
|
May 27, 2025 |
|
Outcome-Informed Weighting for Robust ATE Estimation
|
May 22, 2025 |
|
Causal Representation Learning with Generative Artificial Intelligence: Application to Texts as Treatments
|
May 20, 2025 |
|
Nonparametric Instrumental Variable Inference with Many Weak Instruments
|
May 20, 2025 |
|
Collider Bias from Unstructured Data Covariates
|
May 20, 2025 |
|
The Experimental Selection Correction Estimator: Using Experiments to Remove Biases in Observational Estimates∗
|
May 20, 2025 |
|
Using Double Machine Learning to Understand Nonresponse in the Recruitment of a Mixed-Mode Online Panel
|
May 20, 2025 |
|
The GenAI Future of Consumer Research
|
May 20, 2025 |
|
Augmenting Data and Inferential Frameworks
|
May 19, 2025 |
|
A Unifying Framework for Robust and Efficient Inference with Unstructured Data
|
May 18, 2025 |
|
Particle Filtering and Sequential Monte Carlo Explained
|
May 18, 2025 |
|
Walled Gardens and Digital Marketing Data Ownership
|
May 17, 2025 |
|
The Creative Brief in the Age of GenAI
|
May 16, 2025 |
|
Reward-Guided Generation in Diffusion Models: A Tutorial
|
May 14, 2025 |
|
Decoding Adora AI's Vision for Marketer Empowerment
|
May 14, 2025 |
|
Samsung-backed Liner Tests AI Search Ads
|
May 14, 2025 |
|
Private Submodular Maximization for Data Summarization
|
May 14, 2025 |
|
Perplexity AI Ad Effectiveness Analysis
|
May 12, 2025 |
|
Interpretable Mechanism Design with Large Language Models
|
May 12, 2025 |
|
Value of Offsite Tracking Data to Advertisers
|
May 12, 2025 |
|
Ads in Conversations
|
May 12, 2025 |
|
Meta AI Advertising: A Quantitative Marketing View
|
May 11, 2025 |
|
Meta's AI Advertising Revolution: Vision, Implications, and Ethics
|
May 09, 2025 |
|
LLM Interactions Avoid Game Theory Pathologies
|
May 09, 2025 |
|
Learning efficient equilibria in repeated games
|
May 09, 2025 |
|
Subjective Equilibrium in Repeated Games
|
May 09, 2025 |
|
Possibility of Bayesian learning in infinitely repeated games
|
May 08, 2025 |
|
Rational Learning Leads to Nash Equilibrium
|
May 08, 2025 |
|
QALIGN for Business School Research and LLM Alignment
|
May 07, 2025 |
|
A high-dimensional choice model for online retailing
|
May 06, 2025 |
|
Pretraining Structural Models: Consumer Search Application
|
May 06, 2025 |
|
Political Ideology Predicts Price Negotiation
|
May 01, 2025 |
|
Household Decision Factors in Disposal
|
May 01, 2025 |
|
New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep
|
Apr 29, 2025 |
|
Calendar-Time Portfolios for Long-Term Event Studies
|
Apr 29, 2025 |
|
Grounded Persuasive Language Generation for Marketing
|
Apr 29, 2025 |
|
AI Agents and the Limits of Process Outsourcing
|
Apr 27, 2025 |
|
Outsourcing Contracts: Marketing and Management Science Synthesis
|
Apr 27, 2025 |
|
Outsourcing Contracts: Incentives, Risk, and the AI Agent Era
|
Apr 27, 2025 |
|
Incomplete Contracts: A Framework for AI Alignment
|
Apr 27, 2025 |
|
AI and the Rise of Outcome-Based Marketing
|
Apr 25, 2025 |
|
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective
|
Apr 25, 2025 |
|
Stock Return Response to Marketing Strategy: A Modeling Overview
|
Apr 23, 2025 |
|
Tylenol Poisonings and Brand-Name Capital: 1982 Study
|
Apr 19, 2025 |
|
Event Study Methodology: A Review of Fundamental Topics
|
Apr 19, 2025 |
|
Econometrics of Event Studies
|
Apr 19, 2025 |
|
Event Studies and Stock Returns: A Review for Marketing
|
Apr 16, 2025 |
|
Demand Estimation with Unstructured Product Data
|
Apr 14, 2025 |
|
Resource-Based Theory vs. Five Industrial Organization Schools
|
Apr 13, 2025 |
|
Beyond Conjoint Analysis: The Future of Preference Measurement
|
Apr 12, 2025 |