Selling in the Paddock
By Georgia Stormont
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Episodes: 75
Description
Selling in the Paddock is a podcast about real sales in agriculture. Hosted by Georgia Stormont, The Ag Sales Coach, it cuts through the noise and gets to the point—how to sell better, lead stronger, and get results.
Guests include Paul Roos, AFL premiership coach turned leadership consultant, and Troy Williams, CEO of the National Farmers’ Federation, plus top ag reps, buyers, and business owners.
If you work in ag and want to sell smarter and build better teams, this podcast is for you.
| Episode | Date |
|---|---|
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Ep 70 - Trust First: Why Great Sales Reps Prove Value Before They Sell with Danny Thornton
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Jul 06, 2026 |
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Ep 69 - Live from Hort Connections 2026: Feeding the Future with Paul Crack from Yara Australia
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Jun 29, 2026 |
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Ep 68 - Live from Hort Connections 2026: Growing More Than Seedlings with Boomaroo Nurseries
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Jun 22, 2026 |
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Ep 67 - Live from Hort Connections 2026: Why Grower Relationships Matter More Than Ever with Jono Davey, CEO of Melons Australia
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Jun 16, 2026 |
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Ep 66 - The $10 Spray Nozzle Mistake Costing Farmers Thousands | James Turtle, MagrowTec
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Jun 08, 2026 |
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Ep 65 - “Tell the Truth.” What Farmers Really Want from Sales Reps | Jared Clarke
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Jun 01, 2026 |
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Ep 64 - Closing Without the Ick: Keeping Sales Conversations Moving in Ag
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May 25, 2026 |
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Ep 63 - Why Great Teams Don’t Happen by Accident | Jess Weiss on Leadership, Culture & Accountability
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May 18, 2026 |
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Ep 62 - “Go Outside”: The Simple Advice We’ve Forgotten | Debbie Feyh
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May 11, 2026 |
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Ep 61 - Assume Nothing, Stay Curious: Building Real Relationships in Ag with Nathan Hrnicek (NutraDrip)
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May 04, 2026 |
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Ep 60 - Building a Brand in the Kimberley: Women’s Workwear, Station Life & Big Dreams with Isabella Thrupp
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Apr 27, 2026 |
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Ep 59 - Stop Trying to Be Liked: Real Sales, Self-Doubt & Showing Up in Ag (with Pat Owens)
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Apr 20, 2026 |
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Ep 58 - How Great Ag Reps Build Trust Over Time with Mick Wearne
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Apr 13, 2026 |
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Ep 57 - Selling in the Paddock Is Live
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Apr 12, 2026 |
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Ep 56 - Questions, Transparency & Regenerative Thinking: Building Better Ag Conversations with Ciara Douglas
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Apr 06, 2026 |
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Ep 55 - Healing from the Ground Up: Holistic Health, Rural Women & Thriving (Not Just Surviving) with Kristy Hollis
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Mar 30, 2026 |
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Ep 54 - Why Salespeople Discount Too Early (and How to Fix It) with Kurt Newman
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Mar 23, 2026 |
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Ep 53 - From the Ground Up: Trust, Timing and Turning Up with Harley Johnston (JH Leavy & Co)
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Mar 16, 2026 |
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Ep 52 - Wagyu, WAGYOUTH & the Long Game: What Great Ag Sales Reps Do Differently (with Jessie McQueen)
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Mar 09, 2026 |
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Ep 51 - What Australia’s Leading Vegetable Grower Really Wants from Sales Reps — with Mark Kable
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Mar 02, 2026 |
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Episode 50: Listening Is the Sale — What My Mum Taught Me About People
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Feb 23, 2026 |
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Ep 49 - From Fences to Full Farm Systems: Designing Better Farms with Jess Federow
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Feb 16, 2026 |
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Ep 48 - No Bosses, Big Tomatoes: How Morning Star Runs 40% of California’s Crop with William 'Skeeter' Bethea
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Feb 09, 2026 |
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Ep 47 - Circular Thinking in Ag: Why the Future Is a Team Sport – with Ben Van Delden
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Feb 02, 2026 |
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Ep 46 - Inside the Hive: Pollination, Tech & Trust with Beekeeper Steve Fuller
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Jan 26, 2026 |
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Ep 45 - Where the Rubber Hits the Road: Commercialising Ag Innovation with Andrew Kelly
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Jan 19, 2026 |
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Ep 44 - Modelling Profit in a Messy World: Farm Economics with Michael Young
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Jan 12, 2026 |
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Ep 43 - Soil Health, Human Behaviour & Getting the Job Done — with Dr Aurelie Quade
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Jan 05, 2026 |
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Ep 42 - Cups of Tea, Trust & Regeneration: Leading with Heart in WA Agriculture
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Dec 29, 2025 |
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Ep 41 - Bridging Tradition and Regeneration: Jeff Kleypas on Rethinking Agronomy from the Ground Up
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Dec 22, 2025 |
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Ep 40 - From the Paddock to the Lab: Animal Wellbeing and the Future of Livestock with Dr Michael Lawrence (MLA)
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Dec 15, 2025 |
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Ep 39 - Wool 101, Real-World Broking & Relationship-First Sales with Justin Haydock (West Coast Wool & Livestock, WA)
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Dec 08, 2025 |
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Ep 38 - Underwater Forestry, Carbon Tailwinds & Relationship-First Selling with Andrew Morgan (SFM & Hydrowood)
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Dec 01, 2025 |
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Ep 37 - Purpose, Profit & Gold Kiwifruit: People-Ownership, Governance and an Abundance Mindset with James Grafas (Bay of Plenty, NZ)
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Nov 24, 2025 |
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Ep 36 - Curiosity, Community & Regeneration: The Future of Farming with Celia Leverton
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Nov 17, 2025 |
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Ep 35 - Farming Is a Lifestyle: Water, Yield & Straight Talk with California Dairies Farmer–Leader Jason Gianelli
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Nov 10, 2025 |
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Ep 34 - Trade, Don’t Cave: Win-Win Negotiation That Builds Trust — with Mark Rizkalla (Scotwork Australia)
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Nov 03, 2025 |
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Ep 33 - From Poultry to Pipelines: Building Trust, Velocity and Teams with Bunzl’s Jonathan Leslie
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Oct 27, 2025 |
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Ep 32 - Managing a Territory You Don’t Live In: Presence, Planning & Patience in Ag Sales
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Oct 20, 2025 |
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Ep 31 - Sell as Service: DISC, Mentoring & the Urgency–Patience Paradox (with Darren Mitchell)
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Oct 13, 2025 |
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Ep 30 - Kitchen Table Wealth: How Koda Capital Serves Farming Families — with Troy Armstrong
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Oct 06, 2025 |
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Ep 29 - Global Markets, Trade Shifts & Ag’s Future with Rabobank’s Ben Picton
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Sep 29, 2025 |
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Ep 28 - Virtual Fences, Real Trust: Mark Dempsey on AgTech, Sales & Simplifying the Complex with Gallagher
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Sep 22, 2025 |
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Ep 27 - From Swim Teacher to Plant Doctor: Building Trust & Careers in Hort with Elders’ Connor Steel
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Sep 15, 2025 |
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Ep 26 - Ag Sales Q&A: How to Win Back Customers, Handle Ghosting, and Sell on Value (Not Price)
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Sep 08, 2025 |
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Ep 25 - From Alsace to the Outback: Ag Machinery, Sales & Trust with Michael “Frenchy” Murer
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Sep 01, 2025 |
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Ep 24 - Bake the Cake, Don’t Rush the Sale: Rural Real Estate, Leadership & Respect with Simon Wilkinson
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Aug 25, 2025 |
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Ep 23 - Kayla Evans on Building Careers in Agriculture, Authentic Connections & Why Asking Questions Sells
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Aug 18, 2025 |
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Ep 22 - From Clyde to Tarwin: 4 Generations of Growing with Adam Schreurs of Schreurs & Sons
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Aug 11, 2025 |
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We’re Flipping the Mic — Got a Question About Selling in Ag?
|
Aug 05, 2025 |
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Ep 21 - Perishable Freight, Unbreakable Trust: Colby Varley on Transporting Fresh Produce Across America
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Aug 04, 2025 |
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Ep 20 - Selling Meat, Not Myths: A Real Talk with Jason Strong on Relationships, Red Meat & Earning the Sale
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Jul 28, 2025 |
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Ep 19 - How to Break Into a New Territory in Ag Sales (Without Burning Out or Blending In)
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Jul 21, 2025 |
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Ep 18 - Behind the Green & Gold: Sales, Service, and Showing Up with Tim Hoadley former RDO Branch Manager & Sales Rep
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Jul 17, 2025 |
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Ep 17 - Hoof Trimming, Herd Trust & Heart in Agriculture with Jeremy Wood, The Hoof Cowboy
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Jul 07, 2025 |
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Ep 16 - Emotional Intelligence in Ag Sales: How to Build Trust, Handle Rejection, and Make Human-Centred Sales with Nathan Jones from Mood AI
|
Jun 30, 2025 |
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Ep 15 - From Seedlings to Strategy: The Numbers-Driven Sales Mindset with Darren Wood, Bayer Vegetables ANZ
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Jun 23, 2025 |
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Bonus Ep: The Sh*t Show That Taught Me More About Sales Than Any Win Ever Has
|
Jun 19, 2025 |
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Ep 14 – From Warehouse to Ag Tech: Why Confidence, Curiosity & Connection Still Close the Deal – with Rodney Dunn
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Jun 16, 2025 |
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Ep 13 - What Makes a Sales Rep Great – A Grain Grower’s Perspective with Brett South
|
Jun 09, 2025 |
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Bonus Ep - Introverts vs Extroverts in Ag Sales: Who Has the Edge?
|
Jun 05, 2025 |
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Ep 12 - Straight Talk, Real Change: Troy Williams on Leadership, Language & Trust in Ag Sales
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Jun 02, 2025 |
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Ep 11 - Building High-Performing Teams with Paul Roos
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May 26, 2025 |
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Ep 10 - Hustling, Hiring & Holding Your Ground – with Kelli McDougall
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May 19, 2025 |
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Ep 9 - Connecting Through Sales: Lessons from the Livestock and Rural Property Market
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May 12, 2025 |
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Bonus Episode: Rejection in Sales — It’s Not Personal (But Damn, It Feels Like It)
|
May 08, 2025 |
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Ep 8 - Building trust one tractor at a time
|
May 05, 2025 |
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Ep 7- Too Busy to See You? – Getting Face Time with Growers Who Say No
|
Apr 28, 2025 |
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Trailer - Selling in the Paddock
|
Apr 25, 2025 |
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Ep 6 - Asking for the Sale: Why Ag Sales Reps Need to Get Comfortable Closing
|
Apr 21, 2025 |
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Ep 5 - Objection or Opportunity? How to Handle Pushback Without Losing the Sale
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Apr 16, 2025 |
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Ep 4 - How You Talk Matters – Understanding the 4 Communication Styles in Ag Sales
|
Apr 16, 2025 |
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Ep 3 - Understanding DISC & Selling with Style
|
Apr 14, 2025 |
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Ep 2- Why Selling in Ag is Different
|
Apr 14, 2025 |
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Ep 1 - Welcome to Selling in the Paddock
|
Apr 14, 2025 |