Welcome to Mind the Market, your curated source of sharp insights at the intersection of marketing, cognitive science, and communication. Created for professionals in branding, media, and strategy, this podcast explores the most impactful studies, mental models, and behavioural patterns shaping how we influence, connect, and convert. From behavioural economics to brand psychology, from digital strategy to human bias — if it drives decision-making, it's here. For those who think before they market. Designed for leaders, creatives, and students ready to go beyond the surface.