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Local Marketing Beat is a podcast for enterprise and multi-location marketers navigating the shift to AI-driven local search, Generative Engine Optimization (GEO), and customer experience at scale.
Hosted by Christian Hustle and brought to you by Uberall, each episode features candid conversations with industry leaders, platform experts, and operators shaping how businesses are discovered, recommended, and chosen in a world where AI answers replace traditional search results.
We break down how AI search actually works, what signals matter for visibility and trust, and how brands should adapt their local marketing, reputation, and location strategies to stay competitive. Topics include AI search and GEO, Google Business Profiles, reviews and sentiment, local visibility, and real-world examples from enterprise brands.
If you’re responsible for local growth, digital strategy, or customer experience across multiple locations, Local Marketing Beat helps you understand what’s changing — and what to do next.
New episodes drop regularly. Follow the show and stay ahead of the shift in local discovery.
| Episode | Date |
|---|---|
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How Brands Optimize for AI Shopping Agents in 2026
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Feb 26, 2026 |
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Boosting AI Search Visibility: Why Video Matters for Your Brand
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Feb 23, 2026 |
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How Brands Should Use Video Content to Build Trust and Stand Out in AI Search
|
Feb 11, 2026 |
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From Blue Links to LLMs: The End of SEO as We Know It
|
Jan 30, 2026 |
|
What Restaurant Brands Get Wrong About Marketing (and How to Fix It)
|
Oct 17, 2025 |
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Unlocking the Power of Autonomous Marketing with AI Agents
|
Oct 05, 2025 |
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Mastering Google Business Profiles & Local Visibility in the AI Era
|
Sep 26, 2025 |
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GEO Evolved: Location Performance Optimization for Winning in AI Search
|
Sep 15, 2025 |
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From Online Discovery to Booking: Tracking the Offline Journey That Starts Online
|
Sep 08, 2025 |
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How to Boost Visibility in AI-Search Through Social
|
Aug 28, 2025 |
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From Automation to Orchestration: Why Agentic AI Is the Next Leap
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Aug 20, 2025 |
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Hyperlocal, Hyper Profitable: How to Nail Local Social Ads
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Aug 12, 2025 |
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How To Be Ready for AI Search
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Jul 22, 2025 |
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Future Trends in AI for Local Marketing (with Greg Sterling, Near Media)
|
Jul 10, 2025 |
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How to Stand Out in Local Search — With Experts from Google
|
Jun 27, 2025 |
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How to Create a Thriving Online & Offline Community (Audio Only)
|
May 30, 2025 |
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Local In-Store Meets Global Online: How Crocs Connects a Digital and Local Presence
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May 30, 2025 |
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How to Create a Thriving Online & Offline Community
|
May 02, 2025 |
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How KFC UK Is Winning Gen Z with Digital & Local Marketing
|
Apr 02, 2025 |
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How to Master Local SEO in 2025: Exclusive Insights from Whitespark
|
Mar 11, 2025 |
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Location Marketing Growth Hacks: Learn from schuh’s Success
|
Feb 24, 2025 |
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How to Drive Revenue Through Location Marketing in 2025
|
Jan 07, 2025 |
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Important Conversations About Location Marketing & Local SEO From BrightonSEO, USA
|
Dec 13, 2024 |
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Local SEO Blockbuster: Insights and Actionable Tips With Greg Gifford
|
Nov 15, 2024 |
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Electrifying the Future: Insights From MOVE America That Every CPO Should Know
|
Oct 29, 2024 |
|
Fluency with Feedback: Exploring Reviews & Ratings With Wall Street English |
|
Oct 09, 2024 |
|
Local SEO Essentials for Restaurants | Pro Tips For Hospitality Brands
|
Sep 13, 2024 |
|
Analyzing the Competition: What Top Local Landing Pages Have in Common | Local Marketing Beat #9
|
Jul 23, 2024 |