The Media Frenzy Podcast

By MediaFrenzyPodcast

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Category: Marketing

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Episodes: 18

Description

The Media Frenzy Podcast is your backstage pass to the boldest brand moments making waves—and making headlines. Hosted by Sarah Tourville and Dave McMullen, each episode unpacks the most viral, brilliant, and buzzworthy marketing moves through the lens of the Frenzy Framework: compelling emotional ideas, cultural context, contagious content, and fluid channels. While the spotlight often shines on big consumer campaigns, this podcast is made with B2B brand leaders in mind—showing how they can learn from their B2C counterparts to push boundaries, take creative risks, and build unforgettable brands. And sometimes, it’s the B2B world leading the charge in strategy, storytelling, and innovation. If you’re a marketer, brand builder, or creative strategist hungry for sharp insights and real-world inspiration, this is your go-to listen.

Episode Date
Viral Gone Wrong
Jun 17, 2026
The Frenz Network
Jun 03, 2026
Brevity Gets Smarter
May 29, 2026
Storyteller Job Description
May 20, 2026
AI Engine Optimization (AEO)
May 13, 2026
Building Teams to Thrive in an AI-Driven World Previous Next
May 06, 2026
B2B Buyer Journey
Apr 28, 2026
Zero Party Data
Apr 22, 2026
AI Washing
Apr 15, 2026
From Live Shopping to AI Personalization: Lessons from Salesforce, Aldo & Marriott
Sep 11, 2025
JPMorgan, ChatGPT, and the Future of AI-Driven B2B Content
Aug 18, 2025
From Skoda to Ford – How Nostalgia, Escapism, and Emotion Drive Brand Breakthroughs
Aug 04, 2025
What Chewy and Steve Madden Teach Us About Emotion-First Branding
Jul 21, 2025
Episode 5: How Marriott & Frontify Use Rich Content to Gamify B2B Marketing
Jun 27, 2025
Google, Nespresso & Laneige: What Big Brands Know About Emotion, Experience & Gen Z
Jun 19, 2025
LinkedIn, Miami Beach, Ferrari & Visit Oslo: When Brands Break the Rules to Win
Jun 04, 2025
Marketing with a Kick: Liquid Death, Asana, Netflix & the Power of Pop Culture Collabs
May 19, 2025
Duolingo Dies, Brand Imitation by Elizabeth Holmes, Theranos, Docusign Gets Tagged, and Upwork’s Big Play!
Apr 29, 2025