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Decisions at the Fulcrum is a show where pivotal moments of crisis are covered with depth and breadth, to explain why the communication that transpires within organizations and groups is central to the process and outcomes of organizational change and tenacity. Each episode unpacks a turning point—a brand pivot, a bold leadership move, a course correction. The show explores pivotal decision moments. Through layered storytelling and applied research moments, Dr. William Hoffman navigates through coy tensions and catalytic decisions that reshape brands, industries, institutions, and the persons involved. This podcast is made for the entrepreneurial mind, the reflective leader, the culturally competent executive, the start up scholar, and anyone who knows that the fulcrum is where it all turns. Come for insight, come for stories, come for forays into the academic forests, where meaning rustles just past the clearing!
Podcast Home: https://datfulcrum.podbean.com/
| Episode | Date |
|---|---|
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Bai the Way: From Delightful Samples to Decision Signals (Series Finale Part 2)
|
Sep 05, 2026 |
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Bai the Way: From Category to Sensory Fulcrums (Series Finale Part 1)
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Aug 27, 2026 |
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But First, Water: Design Approaches and Audience-First Health Campaigns
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Aug 23, 2026 |
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A Province at the Edge: Independence and Defiance in Indonesia’s Westernmost Province Part 2
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Aug 18, 2026 |
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A Province at the Edge: Independence and Defiance in Indonesia’s Westernmost Province Part 1
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Aug 18, 2026 |
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Almost to 10,000: Fitbit and One More Walk Around the Block
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Aug 07, 2026 |
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One Rooftop at a Time: Bangladesh's Solar (Home) Systems, Local Environments, and Energy Access
|
Jul 29, 2026 |
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Augmentation Streams: Hastings and the Cost of Every New Opportunity
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Jul 23, 2026 |
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Below Freezing, Above Simplifying: Kahtoola and the High Reliability of Traction
|
Jul 01, 2026 |
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Artifacts of Interest: ICCU, Visible Culture, and Green Lights in Pocatello
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Jun 26, 2026 |
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Exit 284: Iowa 80 and the Servicescapes of Road Life
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Jun 19, 2026 |
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Pirates of the Carriage Fees: The 2025 Disney-YouTube TV Negotiations on the High Seas of Must Have Content
|
Jun 13, 2026 |
|
The Routine of Chili Crisp: Social Practice Beyond Another Peppery Condiment
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Jun 08, 2026 |
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Keep the Phone: Fairphone and the Diffusion of Repairable Design
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May 30, 2026 |
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Postwar Justice and the Asia-Pacific War: Jenny Chan on Unit 731, Public Memory, and the Aftermath of World War II in Asia
|
May 24, 2026 |
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The Bottle is Filled with Possibility: Morphological Analysis and Sweden's EPR Case
|
May 16, 2026 |
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Warm Welcomes and Stocked Shelves: Ukrop’s, WinCo, H-E-B, and the Distinction Between Affiliative and Team Approaches
|
May 06, 2026 |
|
Deepwater Horizon, Part 2: Sensemaking in Industrial and Communicative Crises
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Apr 28, 2026 |
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Deepwater Horizon, Part 1: A Cosmology Episode at Macondo Well and The Boundaries of Plausibility
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Apr 28, 2026 |
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Between Robusta Beans and Phin Routines: Vietnamese Coffee, Starbucks, and Competence in Cultural Translation
|
Apr 25, 2026 |
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Not Hungry? Try Vital Pursuit: Nestlé and the Corporate Sensegiving of GLP-1 Eating
|
Apr 15, 2026 |
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The Best Gluten-Free Cookie I Ever Tasted: Carolyn Haeler on Elevating Gluten-Free Cookies
|
Apr 04, 2026 |
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A Slice Refreshed, and Refreshed Once More: The Ongoing Epic of a Soda Perpetually Reinterpreted for New Coolers
|
Mar 29, 2026 |
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The Guest is Always The Guest: Vance Morris on Disney, Experiences, and Decision-Making
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Mar 16, 2026 |
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Frictionless Zooming In: Remote Meetings, From a Train Car to Grid View
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Mar 13, 2026 |
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How Conversation Truly Improves Decision-Making: A Discussion with Jake McKee
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Mar 04, 2026 |
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The Peanut Butter is Smoother. Almost too Smooth: Marketing Placebo and the Risk of Reformulation
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Feb 25, 2026 |
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Desserts With(out) Vigilance: How “Just a Small Spill” Became a Crisis.
|
Feb 13, 2026 |
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Upstream Decisions, Downstream Composure: Mercadona’s Total Quality as Grocery Infrastructure
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Feb 02, 2026 |
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Shelf Stable Competence: Vega's perseverance in a category that keeps overpromising
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Jan 23, 2026 |
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Deliberately Quartered: How Maryland Learns to Live with Its History
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Jan 22, 2026 |
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The Rise of Invisible Risk: From Nylon to Supply Chain Materials (Part 2 1918-2020s)
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Jan 11, 2026 |
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One Crate at a Time: How the Tuesday Forecast is a Wager for Produce Visibility
|
Jan 05, 2026 |
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Many Maps, One Seabed Floor: Conflict Mapping Seabed Mining near Nauru
|
Jan 01, 2026 |
|
Empire by Process: From the Brandywine to Industrial Calamity (Part 1: 1799-1918)
|
Dec 16, 2025 |
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Soil to Oil: Vertical Integration and the Audacity of Higher Expectations (Part 2 - CBDecisions)
|
Dec 08, 2025 |
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Section 7606: Hemp in University Labs, CBD Advantages in Pediatric Care (Part 1)
|
Dec 08, 2025 |
|
Model Behavior ≠ Meteorological Behavior: What “Weird Storms” Teach About Predictive Forecasting
|
Nov 29, 2025 |
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The Alarms were Sounding: WaMu Through the HRO Lens
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Nov 22, 2025 |
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The Robot Makes the Latte: Task Completion, Guacamole, and a Kiosk at Changi Airport
|
Nov 14, 2025 |
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Trading Simplification for Reliability: MEA, Active-Monitoring, and HRO Mindsets
|
Nov 02, 2025 |
|
Kernels of Sweet Scarcity: Candy Corn and Manufacturing Demand
|
Oct 30, 2025 |
|
Safe for the Aisle: Health Literacy, Reading the Labels, and Breathing Easier
|
Oct 22, 2025 |
|
A Universe One Step Beyond Logic: When Mystery Demands Restraint in an era of excess
|
Oct 09, 2025 |
|
Letting the Unruly Culture Fizz: Ferments, Flavor Ladders, and Function of Kombucha
|
Oct 02, 2025 |
|
Rooted Deep or Branching Out: RC Cola to the Moon(pie), Manila, and Back
|
Sep 11, 2025 |
|
Behind Door Number One: Not What You Expected?
|
Aug 29, 2025 |
|
A Satisficing Guarantee: How the World’s Largest Hotel Brand was Built by Being ‘Good Enough’
|
Aug 23, 2025 |
|
Beyond the Daily Catch: How Modeling Decisions Spotlighted Side Dishes in the Profit Net
|
Aug 14, 2025 |
|
Rune: How Pairing becomes Prevalent
|
Aug 02, 2025 |
|
Grape Decisions (at the Fulcrum)!
|
Jul 31, 2025 |
|
Water You Doing, Kansas?: How I-70 and the Ogallala Aquifer Went from Awkward Problems to Everyone’s Responsibility
|
Jul 22, 2025 |
|
Chunk After Chunk: The Ice Cream Decree
|
Jul 15, 2025 |
|
When The Payment Chimes In: From Magnetic Stripes to Machine Learning in 3 Seconds or Less
|
Jul 05, 2025 |
|
From Bytes to Zero: The Test-Learn-Scale Feedback of Flavor Frameworks
|
Jun 27, 2025 |
|
Taste Prototypes and Category Confusion: When Promising Everything Gives Us a Nothing Burger (or Soda)
|
Jun 23, 2025 |
|
Auto-mation: A System named Efficiency Omits Judgment and Precision
|
Jun 13, 2025 |
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Real Fact 1994: You Still Remember What Kiwi Strawberry Smells Like
|
Jun 08, 2025 |
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La Croix or How the Aesthetic of Flavor Signaled Good Taste
|
Jun 06, 2025 |
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Set to High, Forgot to Vent: When You Misunderstand Success as Longevity
|
May 29, 2025 |
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Detours and Off-Ramps: Diverging Pathways to the Same Future
|
May 25, 2025 |
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Driving the Narrative: Bronco, Ultium, and the Stories We Build
|
May 16, 2025 |
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Trust the Crust: Garlicky, Buttery, and Surprisingly Believable
|
May 07, 2025 |
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A Slice of Redemption: From Cardboard to Craving
|
May 04, 2025 |