Decisions at the Fulcrum

By William Hoffman, Ph.D.

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Category: Business

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Episodes: 64

Description

Decisions at the Fulcrum is a show where pivotal moments of crisis are covered with depth and breadth, to explain why the communication that transpires within organizations and groups is central to the process and outcomes of organizational change and tenacity. Each episode unpacks a turning point—a brand pivot, a bold leadership move, a course correction. The show explores pivotal decision moments. Through layered storytelling and applied research moments, Dr. William Hoffman navigates through coy tensions and catalytic decisions that reshape brands, industries, institutions, and the persons involved. This podcast is made for the entrepreneurial mind, the reflective leader, the culturally competent executive, the start up scholar, and anyone who knows that the fulcrum is where it all turns. Come for insight, come for stories, come for forays into the academic forests, where meaning rustles just past the clearing!

Podcast Home: https://datfulcrum.podbean.com/    


Episode Date
Bai the Way: From Delightful Samples to Decision Signals (Series Finale Part 2)
Sep 05, 2026
Bai the Way: From Category to Sensory Fulcrums (Series Finale Part 1)
Aug 27, 2026
But First, Water: Design Approaches and Audience-First Health Campaigns
Aug 23, 2026
A Province at the Edge: Independence and Defiance in Indonesia’s Westernmost Province Part 2
Aug 18, 2026
A Province at the Edge: Independence and Defiance in Indonesia’s Westernmost Province Part 1
Aug 18, 2026
Almost to 10,000: Fitbit and One More Walk Around the Block
Aug 07, 2026
One Rooftop at a Time: Bangladesh's Solar (Home) Systems, Local Environments, and Energy Access
Jul 29, 2026
Augmentation Streams: Hastings and the Cost of Every New Opportunity
Jul 23, 2026
Below Freezing, Above Simplifying: Kahtoola and the High Reliability of Traction
Jul 01, 2026
Artifacts of Interest: ICCU, Visible Culture, and Green Lights in Pocatello
Jun 26, 2026
Exit 284: Iowa 80 and the Servicescapes of Road Life
Jun 19, 2026
Pirates of the Carriage Fees: The 2025 Disney-YouTube TV Negotiations on the High Seas of Must Have Content
Jun 13, 2026
The Routine of Chili Crisp: Social Practice Beyond Another Peppery Condiment
Jun 08, 2026
Keep the Phone: Fairphone and the Diffusion of Repairable Design
May 30, 2026
Postwar Justice and the Asia-Pacific War: Jenny Chan on Unit 731, Public Memory, and the Aftermath of World War II in Asia
May 24, 2026
The Bottle is Filled with Possibility: Morphological Analysis and Sweden's EPR Case
May 16, 2026
Warm Welcomes and Stocked Shelves: Ukrop’s, WinCo, H-E-B, and the Distinction Between Affiliative and Team Approaches
May 06, 2026
Deepwater Horizon, Part 2: Sensemaking in Industrial and Communicative Crises
Apr 28, 2026
Deepwater Horizon, Part 1: A Cosmology Episode at Macondo Well and The Boundaries of Plausibility
Apr 28, 2026
Between Robusta Beans and Phin Routines: Vietnamese Coffee, Starbucks, and Competence in Cultural Translation
Apr 25, 2026
Not Hungry? Try Vital Pursuit: Nestlé and the Corporate Sensegiving of GLP-1 Eating
Apr 15, 2026
The Best Gluten-Free Cookie I Ever Tasted: Carolyn Haeler on Elevating Gluten-Free Cookies
Apr 04, 2026
A Slice Refreshed, and Refreshed Once More: The Ongoing Epic of a Soda Perpetually Reinterpreted for New Coolers
Mar 29, 2026
The Guest is Always The Guest: Vance Morris on Disney, Experiences, and Decision-Making
Mar 16, 2026
Frictionless Zooming In: Remote Meetings, From a Train Car to Grid View
Mar 13, 2026
How Conversation Truly Improves Decision-Making: A Discussion with Jake McKee
Mar 04, 2026
The Peanut Butter is Smoother. Almost too Smooth: Marketing Placebo and the Risk of Reformulation
Feb 25, 2026
Desserts With(out) Vigilance: How “Just a Small Spill” Became a Crisis.
Feb 13, 2026
Upstream Decisions, Downstream Composure: Mercadona’s Total Quality as Grocery Infrastructure
Feb 02, 2026
Shelf Stable Competence: Vega's perseverance in a category that keeps overpromising
Jan 23, 2026
Deliberately Quartered: How Maryland Learns to Live with Its History
Jan 22, 2026
The Rise of Invisible Risk: From Nylon to Supply Chain Materials (Part 2 1918-2020s)
Jan 11, 2026
One Crate at a Time: How the Tuesday Forecast is a Wager for Produce Visibility
Jan 05, 2026
Many Maps, One Seabed Floor: Conflict Mapping Seabed Mining near Nauru
Jan 01, 2026
Empire by Process: From the Brandywine to Industrial Calamity (Part 1: 1799-1918)
Dec 16, 2025
Soil to Oil: Vertical Integration and the Audacity of Higher Expectations (Part 2 - CBDecisions)
Dec 08, 2025
Section 7606: Hemp in University Labs, CBD Advantages in Pediatric Care (Part 1)
Dec 08, 2025
Model Behavior ≠ Meteorological Behavior: What “Weird Storms” Teach About Predictive Forecasting
Nov 29, 2025
The Alarms were Sounding: WaMu Through the HRO Lens
Nov 22, 2025
The Robot Makes the Latte: Task Completion, Guacamole, and a Kiosk at Changi Airport
Nov 14, 2025
Trading Simplification for Reliability: MEA, Active-Monitoring, and HRO Mindsets
Nov 02, 2025
Kernels of Sweet Scarcity: Candy Corn and Manufacturing Demand
Oct 30, 2025
Safe for the Aisle: Health Literacy, Reading the Labels, and Breathing Easier
Oct 22, 2025
A Universe One Step Beyond Logic: When Mystery Demands Restraint in an era of excess
Oct 09, 2025
Letting the Unruly Culture Fizz: Ferments, Flavor Ladders, and Function of Kombucha
Oct 02, 2025
Rooted Deep or Branching Out: RC Cola to the Moon(pie), Manila, and Back
Sep 11, 2025
Behind Door Number One: Not What You Expected?
Aug 29, 2025
A Satisficing Guarantee: How the World’s Largest Hotel Brand was Built by Being ‘Good Enough’
Aug 23, 2025
Beyond the Daily Catch: How Modeling Decisions Spotlighted Side Dishes in the Profit Net
Aug 14, 2025
Rune: How Pairing becomes Prevalent
Aug 02, 2025
Grape Decisions (at the Fulcrum)!
Jul 31, 2025
Water You Doing, Kansas?: How I-70 and the Ogallala Aquifer Went from Awkward Problems to Everyone’s Responsibility
Jul 22, 2025
Chunk After Chunk: The Ice Cream Decree
Jul 15, 2025
When The Payment Chimes In: From Magnetic Stripes to Machine Learning in 3 Seconds or Less
Jul 05, 2025
From Bytes to Zero: The Test-Learn-Scale Feedback of Flavor Frameworks
Jun 27, 2025
Taste Prototypes and Category Confusion: When Promising Everything Gives Us a Nothing Burger (or Soda)
Jun 23, 2025
Auto-mation: A System named Efficiency Omits Judgment and Precision
Jun 13, 2025
Real Fact 1994: You Still Remember What Kiwi Strawberry Smells Like
Jun 08, 2025
La Croix or How the Aesthetic of Flavor Signaled Good Taste
Jun 06, 2025
Set to High, Forgot to Vent: When You Misunderstand Success as Longevity
May 29, 2025
Detours and Off-Ramps: Diverging Pathways to the Same Future
May 25, 2025
Driving the Narrative: Bronco, Ultium, and the Stories We Build
May 16, 2025
Trust the Crust: Garlicky, Buttery, and Surprisingly Believable
May 07, 2025
A Slice of Redemption: From Cardboard to Craving
May 04, 2025