The Upper Brand

By Mayer Brown

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.

Image by Mayer Brown

Category: Business News

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast

Subscribers: 0
Reviews: 0
Episodes: 13

Description

Welcome to The Upper Brand, the podcast dedicated to providing you with the knowledge and tools to gain the upper hand in the competitive world of trademarks and branding. Hosted by industry leaders, this podcast delves into the intricacies of trademark law, brand strategy, intellectual property management, and licensing, offering invaluable insights and practical advice to help you protect and elevate your brand. Each episode features in-depth discussions on a wide range of topics, including trademark fundamentals, brand strategy, legal insights, case studies, and expert interviews. Whether you're an entrepreneur, a business owner, or a legal professional, The Upper Brand equips you with the expertise to make informed decisions and achieve trademark and branding excellence. Tune in to stay ahead of the curve and ensure your brand's success in today's dynamic marketplace.

Episode Date
When a License Becomes a Franchise: Hidden Risks in Contract Drafting
Apr 03, 2026
Pizza Puff Showdown: When Trademarks Go Generic
Feb 25, 2026
Crocs, Inc. v. International Trade Commission
Feb 11, 2026
The Upper Brand – Gray Market Goods
Jan 09, 2026
The Upper Brand – BU v. BU
Jan 09, 2026
Scaling a Business Through Strategic IP Partnerships and Brand Licensing
Dec 09, 2025
The F Word at the Federal Circuit
Oct 15, 2025
Intelligence Gathering for Brand Protection - A Discussion with Jeremy Hurewitz, Author of Sell Like A Spy
Oct 01, 2025
Penn State v. Vintage Brands
Aug 21, 2025
Key Court Decisions: Functional and Generic Trademarks
Jul 31, 2025
Lost in Translation: The Doctrine of Foreign Equivalents in Trademark Law
Jun 09, 2025
Non-Traditional Trademarks
May 14, 2025
Welcome to The Upper Brand
Mar 27, 2025