Wellness Marketing 101
By Boryana Dimitrova
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Category: Marketing
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Episodes: 60
Description
Welcome to Wellness Marketing 101. I’m Boryana — a marketing professor, mom of three, and a passionate advocate for all things health and wellness. I’m also the founder of Black Sea Advanced Marketing Solutions, where I help entrepreneurs build purpose-driven businesses in order to connect authentically with their ideal customers on a deeper level.
Wellness Marketing 101 is the podcast for you if you’re an entrepreneur and want to know where to start with marketing. I’ll guide you with simple, clear, and actionable steps to help you build a rock solid foundation and grow your business organically by attracting the right for you customers. I also share personal experiences that have taught me valuable lessons that I can now apply to building my own business while also helping others do the same.
Last, but not least, entrepreneurship isn't for the faint heart. Sometimes we are so deep in the hustle that we forget to take care of ourselves to be able to keep pouring into everyone and everything around me. I have therefore made it a purpose of mine to not only set time aside for self-care but also remind others they should do the same so they avoid burnout and stay sane on this crazy journey.
| Episode | Date |
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Episode60: Building Community Over Competition with Jessi Sheridan
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May 21, 2026 |
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Episode59: How Bikram Yoga Improves Mental Clarity, Discipline, and Self-Awareness with Esak Garcia
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May 14, 2026 |
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Episode58: Safe Skincare for Tweens: Building Confidence, Not Damage with Ashley Gould, Founder of The Dew Generation
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May 07, 2026 |
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Episode 57: From Immigrant to Real Estate Expert: Ani Golovko on Resilience, Career Pivots & Smart Home Buying
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Apr 30, 2026 |
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Episode 56: Breaking Stereotypes in Kids Fashion & Building a Purpose-Driven Brand with Elizabeth Brunner
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Apr 23, 2026 |
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Episode 55: Betting on Yourself & Building a 6-Figure Brand with AI, Community & Confidence with Samantha Gold, founder of Motette and Atlas Row
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Apr 16, 2026 |
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Episode 54: From Meal Prep to Movement: Building a Wellness-Focused Food Business with Dean D’Angelo
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Apr 09, 2026 |
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Episode 53: Building Community & Systems for Small Business Success with Suzette Melendez
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Apr 02, 2026 |
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Episode 52: From CPA to Creative Entrepreneur – Building a Premium Photography Business with Intention with Guest Yoana Vasileva
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Mar 26, 2026 |
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Episode 51: From Managed Care to Root Cause: A Holistic Approach to Eye Health with Dr. Britt Parvis
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Mar 19, 2026 |
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Episode 50: How Holistic Practitioners Can Build Sustainable, Profitable Businesses (Without Burnout) With Business Strategist Joanna Sapir
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Mar 12, 2026 |
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Episode 49: How to Build a Strong Marketing Foundation for Your Wellness Business with Corey Levin
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Mar 05, 2026 |
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Episode 48: Bulgarians Do It Better! Gut Health, A2 Milk & the Trimona Yogurt Story with Founder Atanas Valev
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Feb 26, 2026 |
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Episode 47: How to Avoid Burnout as an Entrepreneur: Pull Energy, Leadership & Sustainable Success with Tara Butler Floch
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Feb 19, 2026 |
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Episode 46: How Baby Gear Group Is Changing Parenthood: Renting Baby Gear, Saving Money & Supporting Families in Need with Bo Zhao
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Feb 12, 2026 |
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Episode 45: How Small World Seafood Built a Hyper-Local, Community-Driven Food Business with Robert Amar
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Feb 05, 2026 |
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Episode 44: From the Jiu-Jitsu Mat to Shark Tank: How Maya Nazareth Built Alchemize Fightwear
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Jan 29, 2026 |
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Episode 43: How Mompreneurs Can Build Flexible Wellness Businesses Without Burnout with Guest Jess Koteles
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Jan 22, 2026 |
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Episode 42: Why Slowing Down Didn’t Break My Business as a Mom Entrepreneur
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Jan 15, 2026 |
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Episode 41: How Small Businesses Can Use Pinterest, SEO, and AI to Get Found Online With SEO & Pinterest Expert Julia Renee
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Jan 08, 2026 |
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Episode 40: A Fighter’s Mindset: How UFC Athlete Bassil “The Habibi” Hafez Built Discipline, Resilience, and Purpose Through Pain and Challenges
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Jan 01, 2026 |
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Episode 39: Parenting and Entrepreneurship: How to Run a Business with Grace and Adaptability
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Dec 23, 2025 |
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Episode 38: Why You Must Set Your Own Limits (and Not Let Others Decide for You)
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Dec 18, 2025 |
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Episode 37: The Power of Storytelling in Leadership: How Andrés Oliveros Helps Teams Communicate with Clarity and Purpose
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Dec 11, 2025 |
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Episode 36: How Inclusive Product Design Drives Innovation with Grace Ambroze
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Dec 04, 2025 |
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Episode 35: From Teacher to Jiu-Jitsu Entrepreneur: How Renee Plyler Built a Thriving Family Business with Purpose
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Nov 25, 2025 |
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Episode 34: Back to the Basics: Building Intentional Brands with Creative Director Natalie Contrera
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Nov 20, 2025 |
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Episode 33: Knowing Your Ideal Customer with Alison Wehr: From Demographics to Deep Insights
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Nov 13, 2025 |
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Episode 32: Strategic Business Communication and AI for Business with Terence Milstead
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Nov 06, 2025 |
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Episode 31: Behavioral Science for Entrepreneurs: Boost Website & App UX with Kathryn Ambroze
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Oct 30, 2025 |
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Episode 30: Following Your Own Path, Entrepreneurship, Marketing Strategies, and Mindset: Insights from Michael Golkow
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Oct 23, 2025 |
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Episode 29: Fighting Fake Reviews, SEO Myths & Future-Proof Marketing with Shane Barker
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Oct 16, 2025 |
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Episode 28: From Pharmacy to Functional Medicine: Grit, Growth, Prevention & the Benefits of Homeschooling with Adrian Accay
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Oct 09, 2025 |
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Episode 27: From Competitive Swimming to Entrepreneurship: Lessons in Mindset and Mentorship
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Oct 02, 2025 |
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Episode 26: From Communist Poland to Capturing Yoga’s Beauty — An Inspiring Conversation with Yoga Photographer Wanda Bogata Plucinska
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Sep 25, 2025 |
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Episode 25: Designing for Everyone: Accessibility, Inclusion, and Why It’s Smart Business with Grace Ambroze
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Sep 18, 2025 |
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Episode 24: From CPA to Empowerment Coach: Building a Business with Heart and Strategy
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Sep 11, 2025 |
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Episode 23: Leave Your Ego at the Door: Lessons from Jiu-Jitsu, Yoga & Business
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Sep 04, 2025 |
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Episode 22: From Syria to South Florida – Building a Purpose-Driven Jiu-Jitsu School with Basel Syrawan
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Aug 28, 2025 |
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Episode 21: The Right Way to Do Influencer Marketing: Strategy, SEO & Legal Tips with Rachel Vandernick
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Aug 21, 2025 |
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Episode 20: From Philly Blogger to Nano Influencer: Content Creation and Community Building with Camille Mola
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Aug 14, 2025 |
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Episode 19: Boundaries, Burnout, and Being You: Marketing Lessons from Sarah DeGeorge
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Aug 07, 2025 |
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Episode 18: Growing Your Business: Lessons from Kevin McCarthy of Legacy Wardrobes
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Jul 31, 2025 |
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Episode 17: Clarity, Confidence & Clients: How Caitlin Durning Grew a Values-Aligned Business
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Jul 24, 2025 |
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Episode 16: Healing from the Core: Juliette Gamble on Nervous System Regulation, Somatic Tools & Empowering the Next Generation
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Jul 17, 2025 |
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Episode 15: Coaching, Chaos & Creating Legacy with Jordan Hobert
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Jul 10, 2025 |
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Episode 14: Self-Care, Scoliosis & the Power of the Hot Room with Chalise Saunders
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Jul 03, 2025 |
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Episode 13: From Neuroscience to Consumer Behavior with Michelle Niedzela
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Jun 26, 2025 |
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Episode 12 Building a brand-aligned team: the importance of training your employees about your brand values as you scale your business
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Jun 19, 2025 |
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Episode 11: Why Luck Does Matter in Business—and How to Invite More of It
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Jun 12, 2025 |
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Episode 10 How to manage your expectations as an entrepreneur to feel truly accomplished
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Jun 05, 2025 |
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Episode 9 Why Staying True to Your Expertise Attracts the Right Clients
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May 29, 2025 |
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Episode 8 What is Social Identity Marketing (And How to Use It for Your Wellness Brand)
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May 22, 2025 |
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Episode 7 How to Use Storytelling to Attract Your Ideal Wellness Clients
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May 15, 2025 |
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Episode 6 Why Self-Care is a Business Strategy for Wellness Entrepreneurs
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May 10, 2025 |
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Episode 5 Three Marketing Must-Haves to Launch Your Wellness Business
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May 10, 2025 |
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Episode 4 How to Balance Motherhood, Business, and a Full-Time Job
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May 10, 2025 |
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Episode 3 How Persistence Pays Off in Building Your Wellness Business
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May 10, 2025 |
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Episode 2 Why I Started This Podcast for Wellness Entrepreneurs
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May 10, 2025 |
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Episode 1: From PhD to Purpose-Driven Marketing: How I Got Here + What to Expect from Wellness Marketing 101
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May 10, 2025 |