The Franchise Marketer Podcast
By Joel Kleber
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Image by Joel Kleber
Category: Marketing
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Episodes: 31
Description
The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.
| Episode | Date |
|---|---|
|
The Franchise Trust Engine: my DMA 2026 keynote
|
May 21, 2026 |
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Why agencies are lying about AEO and franchise SEO is BS | Madeleine Zook, Catalyst
|
Apr 29, 2026 |
|
Bryan Shankman, founder of Lead Truffle - AI Speed-to-Lead for home service businesses
|
Apr 25, 2026 |
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The Trust Engine: 8,863 franchise sales and how we did it at Jim's
|
Apr 20, 2026 |
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Rhianna Clavering: running a 7-figure fund across 150 franchises
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Apr 16, 2026 |
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The AI Stack I Actually Use in 2026 (No Fluff, No Affiliates)
|
Mar 30, 2026 |
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Stop Starting From Scratch: Build an AI Brain That Works Across Every Platform
|
Mar 25, 2026 |
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Vibe Coding a Franchise System with James Farquhar founder of Footy Nippers
|
Mar 10, 2026 |
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From 0 to 100 Franchisees. What Actually Works. With Brent Dowling
|
Feb 24, 2026 |
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How to Get Better Franchisees (Not Just More Leads). Susana Hands
|
Feb 04, 2026 |
|
The boxing gym franchise that sells franchises through a personal brand. Darcy Ellis, HitFit
|
Jan 07, 2026 |
|
How Mike Andes Built a 150-Location Lawn Care Franchise
|
Dec 10, 2025 |
|
How to Build Trust When Nobody Knows Your Brand: The 7-11-4 Content Framework Explained
|
Dec 04, 2025 |
|
The Tool That Makes Franchise Marketing Instant - Interview with Andy Baker, founder of Sesimi
|
Nov 27, 2025 |
|
How to build your own AI CMO!
|
Nov 20, 2025 |
|
Building Demand Before Day One. The Pre-Sale Formula for Gyms and Tutoring Franchises | Interview with Laura Ridley
|
Nov 17, 2025 |
|
How Jim’s Group Grew 2,000+ Franchises Using Video Marketing – Joel Kleber on The Franchise Everything Podcast
|
Nov 12, 2025 |
|
How BFT Sold 500 Franchises: Jason Clark’s Franchise Growth Playbook
|
Oct 29, 2025 |
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From Spare Room Startup to 45 Franchise Locations - Interview with Michael Black
|
Oct 01, 2025 |
|
How Tradies Can Use AI and Automation to Scale Smarter with David List
|
Sep 22, 2025 |
|
How a Facebook Livestream Changed My Life along with a Viral Stepmates Video!
|
Aug 27, 2025 |
|
The Power of Franchisee Generated Content - The Biggest Growth Hack for 2025
|
Aug 20, 2025 |
|
How I Grew My Boss to 30,000 LinkedIn Followers in 6 Weeks Using AI
|
Jul 28, 2025 |
|
Is SEO Dead? Ex-King Kong SEO Head Reveals the Truth About AI Search
|
Jul 21, 2025 |
|
I Cloned My Boss with AI (And You Can Too)
|
Jul 14, 2025 |
|
The Video Marketing Lie Franchise Brands Keep Believing - Interview with Tim Beanland
|
Jun 16, 2025 |
|
How to Win With Short-Form Video and Social Search (ft. Melissa Laurie)
|
Jun 08, 2025 |
|
How to get a Google Knowledge Panel and why it matters in 2025?
|
May 29, 2025 |
|
Why Every Franchise Brand Needs a Podcast (And How to Make It Work)
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May 27, 2025 |
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Glen Walford on Why Franchise Marketing Needs to Change—Fast
|
May 11, 2025 |
|
Welcome to the Franchise Marketer Podcast with Joel Kleber
|
May 10, 2025 |