Marketing Therapy

By Anna Walker

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Category: Marketing

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Episodes: 70

Description

You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.

Episode Date
69. The Pre-Summer Slump Playbook (Part 1): Your Game Plan
May 05, 2026
68. Stalled Caseload? Here's What I'd Do (Alumni Check-In Session #4)
Apr 28, 2026
67. The Higher Your Fee, the Harder Your Website Has to Work
Apr 21, 2026
66. Everything You Need to Know About the 2026 Birthday Sale
Apr 20, 2026
65. What Your Website Is Saying When You're Not in the Room (And Why It Might Be Costing You Clients)
Apr 14, 2026
64. Referrals Dried Up. She Niched Down. Here's What Happened: Taylor's Story
Apr 07, 2026
63. 7 Years, 5,000+ Therapists: What I’ve Learned
Mar 31, 2026
62. Specialty Pages vs. Method Pages: Which You Need & Why (Alumni Check-In Session #3)
Mar 26, 2026
61. Is PsychToday Still Worth It in 2026?: My Honest Take
Mar 24, 2026
60. The Myth of the "Lucky" Clinician
Mar 17, 2026
59. How to Write an About Page That Builds Instant Trust
Mar 10, 2026
58. What Repels Premium-Fee Clients (Without You Realizing It)
Mar 03, 2026
57. When Parents Want You to “Fix” Their Child (Alumni Check-In Session #2)
Feb 26, 2026
56. Networking As An Introvert: How to Do It...And Do It Well
Feb 24, 2026
55. How to Choose a Practice Name That Works (And You Won’t Regret)
Feb 17, 2026
54. Marketing Without "Selling" Yourself: What It Really Looks Like
Feb 10, 2026
53. When the Right Clients Come—Just Not Fast Enough (Alumni Check-In Session #1)
Feb 03, 2026
52. Depaneling With a Plan (and Hitting $10K Months): Monica’s Story
Jan 27, 2026
51. Listen to the Workshop: "Clear Website, Full Caseload"
Jan 22, 2026
50. All About Confident Copy (January 2026)
Jan 19, 2026
49. How to Put Words to Your Niche: Behind the Scenes of a Coaching Call
Jan 15, 2026
48. My Predictions for Therapist Marketing in 2026
Jan 13, 2026
47. From All Insurance to 80% Full-Fee: Gily's Story
Jan 08, 2026
46. If You're Doing All the "Right" Things to Get Clients…and Still Feeling Stuck
Jan 06, 2026
45. Your Intentions Aren't Enough: What *Actually* Leads to Practice Growth
Dec 30, 2025
44. Back to Basics: Choosing Simple During a Busy Season
Dec 23, 2025
43. The Unsexy Work That Actually Fills a Therapy Caseload
Dec 16, 2025
42. The Bridge Between Your Expertise and Your Client’s Needs
Dec 09, 2025
41. The Clues You’re Missing: How Successful Therapists Really Get Clients
Dec 04, 2025
40. A Personal Story About Freedom, Flexibility, & Building a Sustainable Business
Nov 25, 2025
39. Everything You Need to Know About the 5 Days of Deals
Nov 24, 2025
38. Why Clients Choose YOU in a Saturated Therapy Market
Nov 18, 2025
37. Overthinking Your Marketing? Try This Approach.
Nov 11, 2025
36. What It Means to Look Like a Premium-Fee Practice
Nov 04, 2025
35. The Hidden Psychology of a Website That Works
Oct 28, 2025
34. Your Clients Want the Whole Package (Here’s How to Deliver It)
Oct 21, 2025
33. The Myth of “Set It & Forget It” Marketing
Oct 14, 2025
32. Freedom From the ‘Good Clinician’ Rules
Oct 07, 2025
31. Why You *Really* Want a Full Caseload (It’s Not Just Clients)
Sep 30, 2025
30. The Surge, the Slump, and the Shift
Sep 23, 2025
29. Your Schedule Isn’t Full (Yet)—And That’s Okay
Sep 16, 2025
28. SEO vs. AEO: The Shift Therapists Can’t Ignore
Sep 09, 2025
27. How to Borrow Trust and Book More Clients
Sep 02, 2025
26. The Most Expensive Decision Therapists Keep Making
Aug 26, 2025
25. Listen to the Workshop: "Clear Website, Full Caseload"
Aug 21, 2025
24. Finding Your Niche: Behind the Scenes of a Coaching Call
Aug 19, 2025
23. Everything You Need to Know About Confident Copy (August 2025)
Aug 14, 2025
22. Where Are All The Clients?
Aug 12, 2025
21. Fully Booked Without Insurance, Burnout, or Regret: Erin’s Story
Aug 07, 2025
20. Before You Worry About SEO or Social Media…Fix This
Aug 05, 2025
19. From Group Practice Burnout to Booked at $200/Session: Natasha's Story
Jul 31, 2025
18. Ask Anna: Is My Niche Too Broad to Attract Full-Fee Clients?
Jul 29, 2025
17. From Burnt-Out W2 to Thriving Full-Fee: Kasryn's Journey
Jul 24, 2025
16. If Your Caseload Has Slowed Down, This Might Be Why
Jul 22, 2025
15. The Filter I Use to Make Every Business Decision
Jul 15, 2025
14. The CEO Metrics Therapists Should Be Tracking
Jul 08, 2025
13. This 10-Minute Exercise Will Change the Way You Market
Jul 01, 2025
12. If You Want to Charge More, Look the Part (Summer Slump #4)
Jun 24, 2025
11. Networking Isn’t Gross—You’re Just Doing It Wrong (Summer Slump #3)
Jun 17, 2025
10. Why Your Marketing Feels "Off"—And How to Fix It (Summer Slump #2)
Jun 10, 2025
9. This Summer Audit Will Change Your Fall (Summer Slump #1)
Jun 03, 2025
8. The 3 Sneaky Ways Fear Is Sabotaging Your Progress
May 28, 2025
7. Fix Your Website, Fix Your Marketing
May 26, 2025
6. Spoiler Alert: Your Marketing Needs to Evolve
May 25, 2025
5. Why Clients Choose You (Or Don't)
May 24, 2025
4. You Don’t Need More Marketing Ideas—You Need a Plan
May 23, 2025
3. Is Your Website Too Smart for Its Own Good?
May 22, 2025
2. The Disconnect That's Costing You Clients
May 21, 2025
1. Therapists, The Rules Have Changed
May 20, 2025
Welcome to Marketing Therapy!
May 19, 2025