Supplier Promo Playbook
By Supplier Promo Playbook
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Episodes: 26
Description
Welcome to the Supplier Promo Playbook, the ultimate podcast for promotional product suppliers looking to thrive in a fast-changing industry.
Hosted by Lisa Fosdick, Kimberly Ballerene, and Adrienne Barker, MAS, three seasoned pros with decades of combined experience. This show provides the real-world insights and tactical strategies you need to succeed in the supplier-to-distributor channel.
Each episode unpacks critical topics, including how to market to distributors, search engine success in the promotional space, navigating buying groups, go-to-market strategies, expected services, inventory management, and software onboarding.
Whether you're a startup supplier or a seasoned professional seeking growth, this is your go-to resource for actionable advice and enhanced results.
Subscribe now and get ready to master your market with The Supplier Promo Playbook.
| Episode | Date |
|---|---|
|
How Niche Suppliers Create Big Wins
|
Jun 26, 2026 |
|
Wildgrain Enters Promo With Fresh Ideas
|
May 27, 2026 |
|
NEPPA Presents: AI Strategies for Promo Professionals
|
May 21, 2026 |
|
How Suppliers Win with PPAI Insights from Josh Ellis
|
May 17, 2026 |
|
What happens when three innovative suppliers share what is really shaping the future of promo?
|
Apr 26, 2026 |
|
How SnugZ Scaled to $92M in Promo
|
Apr 01, 2026 |
|
PPAI Expo Supplier Interviews: Kanga Coolers, Organic Tee Star, Fatty Pack, Fire & Pine
|
Mar 01, 2026 |
|
Marketing Noise vs Marketing Results with guest Gloria Lafont: What Promo Distributors Miss
|
Jan 18, 2026 |
|
From Pixel to Print: How Offshore Vector Art Teams Power Scalable Success for Promo Suppliers
|
Dec 28, 2025 |
|
Boutique Supplier Outreach That Works: Regionals, Email, LinkedIn, and Old School Follow Up
|
Dec 15, 2025 |
|
Supplier and Distributor Communication. How to Build Strong Partnerships in the Promo Industry
|
Dec 01, 2025 |
|
How to Win at PPAI Expo: Insider Prep, Strategy, and Show Floor Mastery
|
Nov 21, 2025 |
|
No Minimums, No Limits: Inside the On-Demand Revolution with SplashBrands and Digital On Demand
|
Nov 09, 2025 |
|
Small Bite On The Power of Self Promos
|
Nov 02, 2025 |
|
Why Distributors Should Partner with Boutique Suppliers & Retail Brands: Fresh Ideas, Stronger Relationships, and Higher Margins in Promo
|
Oct 18, 2025 |
|
PromoStandards Integration Guide for Suppliers and Distributors
|
Oct 10, 2025 |
|
Supplier Credit Playbook for Cashflow
|
Oct 03, 2025 |
|
Samples & Virtuals That Sell: The Supplier Playbook to Close Orders Faster
|
Sep 26, 2025 |
|
Promo Supplier Cash Flow: Onboarding, Credit Checks & Getting Paid
|
Sep 19, 2025 |
|
Promo Trade Show Playbook: Supplier Strategies for PPAI, ASI & Regional Events
|
Sep 05, 2025 |
|
Understanding the Promo Industry Structure: Suppliers, Distributors & the Layers of Success
|
Aug 28, 2025 |
|
Pricing Strategies & Sales Process Tips for Promotional Products Suppliers
|
Aug 10, 2025 |
|
Building a Promo Brand That Distributors Trust: Positioning, Pricing & Platform Strategy
|
Jul 31, 2025 |
|
What Promo Suppliers Must Know About Selling to Buying Groups, Franchises, and National Distributors.
|
Jul 31, 2025 |
|
Can Your Consumer Product Survive in the Promo Industry?
|
Jul 14, 2025 |
|
Trailer: What to Expect from Supplier Promo Playbook
|
May 20, 2025 |