The Exchange

By The Greenbook Podcast Network

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Category: Business

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Episodes: 57

Description

Welcome to The Exchange, where the pulse of market research beats stronger, brought to you by industry veterans, Lenny Murphy and Karen Lynch. Every week, we take a look at the latest trends, insights, and discussions that are shaping the world of market research. Whether you're a professional looking to sharpen your skills or just curious about the dynamics of market landscapes, this podcast is your gateway to staying informed and ahead of the curve. Originally live every Friday across LinkedIn, YouTube, and Facebook, we've curated the best moments and key takeaways right here for you. Tune in to not just keep pace, but to lead in the ever-evolving market research arena.

Episode Date
136 - Your Next Competitor Might Be an AI Agent
Jun 15, 2026
135 - How AI Agents Are Changing Market Research in 2026
Jun 08, 2026
134 - AI Agents Are Changing Everything. Are Insights Firms Ready?
Jun 01, 2026
133 - The Infrastructure Shift: Why Everyone's Buying Data Companies
May 25, 2026
132 - The AI Shift No One Saw Coming: From Software to Services
May 18, 2026
131 - The Real Story Behind AI’s Rapid Takeover of Research
May 11, 2026
130 - When Consumer Behavior Moves Faster Than Your Business Model
Apr 27, 2026
129 - Smarter Data Wins: Following the Money in AI and Insights
Apr 20, 2026
128 - When AI Models Go Rogue and Subscriptions Go Through the Roof
Apr 13, 2026
127 - Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
Apr 06, 2026
126 - The Battle for Verified Humans: AI's Data Quality Reckoning
Mar 30, 2026
125 - Who Do You Trust? Rethinking Data, AI, and Decision Making
Mar 23, 2026
124 - AI Agents Are Already Making Your Decisions For You
Mar 16, 2026
123 - From Bots to Breakthroughs: The New Playbook for Market Research
Mar 09, 2026
122 - AI, Chaos, and the Next Phase of Innovation
Mar 02, 2026
121 - What Happens When AI Becomes the Baseline for Insights?
Feb 23, 2026
120 - Speed vs. Judgment: How AI Is Reshaping Research Careers and Tools
Feb 16, 2026
119 - What Happens When Machines Start Making Our Decisions?
Feb 09, 2026
118 - When AI Takes the Wheel: The Future of Consumer Intelligence
Feb 02, 2026
117 - AI's Real Impact on Work, Ethics, and Human Partnership
Jan 26, 2026
116 - Speed to Impact: The Only Metric That Matters Now
Jan 19, 2026
115 - The Inflection Point: AI Integration, Data Revolution, and What's Next
Jan 09, 2026
114 - 2025 Wrapped: The AI Moments That Actually Mattered
Dec 22, 2025
113 - Why AI Is Forcing Market Research to Reinvent Itself
Dec 15, 2025
112 - Why AI in Market Research Is Here to Stay
Dec 08, 2025
111 - Is Your Research Career AI-Proof? What You Need to Know Now
Nov 24, 2025
110 - The Research and AI Trends You Need to Watch!
Nov 17, 2025
109 - Why Human Judgment Matters More Than Ever in the Age of AI
Nov 10, 2025
108 - Are You Ready for the AI Marketing Revolution?
Nov 03, 2025
107 - Leadership, Innovation, and the AI Shift: What’s Next for the Insights Industry
Oct 27, 2025
106 - Why AI Still Needs Us (More Than We Think)
Oct 21, 2025
105 - Rethinking Research: AI, Ethics, and the Human Factor
Oct 13, 2025
104 - AI, Investment, and the Future of Insights: A Conversation with Niels Schillewaert
Oct 06, 2025
103 - Private Equity, AI Agents, and the Future of Consumer Insights
Sep 29, 2025
102 - Change is Coming: Corporate Restructuring, Voice AI, and Smart Glasses
Sep 22, 2025
101 - AI Without Integrity? The High Cost of Bad Data
Sep 15, 2025
100 - 100 Conversations That Shaped the Future: The Exchange Milestone
Sep 08, 2025
99 - Title 3 Shocking Things Happening in Research Tech Right Now
Sep 02, 2025
98 - Why Small AI Models Are Beating Big Tech Giants
Aug 25, 2025
97 - AI's Evolution from Hype to Practical Impact
Aug 18, 2025
96 - The $1 Billion Question: Is Your Research Actually Lying to You?
Aug 11, 2025
95 - The New Research Stack: AI, Creators & Confused Algorithms
Aug 04, 2025
94 - AI vs Human Research: The Shocking Results That Changed Everything
Jul 28, 2025
93 - AI Agents Are Changing Procurement—Here’s How to Stay Competitive
Jul 21, 2025
92 - Why Marketers Must Adapt to AI-Powered Consumer Decision-Making
Jul 14, 2025
91 - The AI Skills That Actually Pay (Plus the Ones That Don't)
Jun 30, 2025
90 - AI Reckoning: The Make-or-Break Moment for Market Research
Jun 23, 2025
89 - The Automation Tipping Point: Why AI Just Changed Everything in Research
Jun 16, 2025
88 - The AI vs. Human Intelligence Battle: Who's Winning in Market Research?
Jun 09, 2025
87 - Synthetic Focus Groups Are Here! Can AI Really Replace Real People?
Jun 02, 2025
86 - Tech Is Moving Fast—Can Research Keep Up?
May 27, 2025
85 - AI's Double Edge: Innovation, Ethics, and the Changing Face of Research
May 23, 2025
80 - How AI and New Ad Models Are Transforming the Insights Industry
May 16, 2025
81 - When Algorithms Make the Purchase: Marketing's AI Turning Point
May 16, 2025
82 - When Good Data Goes Bad: The $10M Fraud Shaking the Industry
May 16, 2025
83 - Trust in Ruins: When Fraud Shatters Research Foundations and AI Blurs Reality
May 16, 2025
84 - Crime Scenes & Clean Data: When Research Gets Real
May 16, 2025