Paid Media for the Rest of Us is the podcast for marketers who’ve suddenly been handed a digital marketing plan and budget—with no training, no roadmap, and way too many hats to wear. Hosted by April Borovskaya, a strategist who's been in the trenches, this show breaks down what each platform is really good for, when to use it, and how to avoid wasting money. Each series focuses on one paid channel—like Google Ads or Meta—guiding you from the basics to what actually works in the real world. No jargon. No fluff. Just real talk and practical advice for marketers figuring it out as they go.