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A New Ambition is for independent business owners who want a successful business and a well-lived life.
You've worked hard to get here. But the business has grown and the way you've always worked isn't working the same way anymore. You're stretched thin, running on empty, and tired of putting everything else on hold just to keep things moving.
You've probably told yourself it will get easier once you hire the right people, once you get through this season, once sales hit that number. But as your business grows the pressure doesn't go away, and it doesn't get easier. If anything it's the opposite.
I know what that's like. For years, growing my business was my only goal. Then I realized I wanted more: more time for myself, my relationships, and my health, without giving up the business I'd built. I thought I'd lost my ambition, but it turned out, I just had a new one.
I'm Krista Williamson, seasoned business owner, trusted thinking partner, and leadership development coach for independent business owners. Every other week I'll help you reclaim your time, lower your stress, and lead your business in a way that makes your well-lived life possible.
This is A New Ambition. What's your new ambition?
| Episode | Date |
|---|---|
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52: Decided Capacity (why you keep trying to get it all done)
|
Oct 20, 2026 |
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51: Why you have time but still can't focus
|
Oct 06, 2026 |
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50: Why your team still needs you for everything
|
Sep 22, 2026 |
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49: Why prioritizing can feel impossible
|
Sep 08, 2026 |
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48: Financial Blind Spots
|
Aug 25, 2026 |
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47: The goal isn’t the point
|
Aug 11, 2026 |
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46: Is hustle really your edge?
|
Jul 28, 2026 |
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45: How to feel more in control when things go wrong
|
Jul 14, 2026 |
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44: What to do about that exhausting employee
|
Jun 30, 2026 |
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43: Does your business have a clutter problem?
|
Jun 16, 2026 |
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42: Why you can't focus (it's not what you think)
|
Jun 02, 2026 |
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41: You’re not running out of time (you’re running out of energy)
|
May 19, 2026 |
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40: What is your decided capacity?
|
May 05, 2026 |
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39: That decision you keep circling but can't seem to make
|
Apr 21, 2026 |
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38: How to decide what’s most important
|
Apr 07, 2026 |
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37: These three thoughts are in your way
|
Mar 25, 2026 |
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36: Becoming the leader your independent business needs (part 2)
|
Mar 10, 2026 |
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35: Becoming the leader your independent business needs (part 1)
|
Feb 24, 2026 |
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34: How to slow down those unhelpful automatic reactions
|
Feb 10, 2026 |
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33: Why reorganizing your day never seems to help
|
Jan 27, 2026 |
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32: Is what you’re thinking helping you?
|
Jan 13, 2026 |
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31: Why boundaries aren’t working in your business
|
Jan 06, 2026 |
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30: How to follow your guardrails (when you keep breaking them)
|
Dec 30, 2025 |
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29: How to set guardrails (to protect your time and energy)
|
Dec 23, 2025 |
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28: How to get your priority work done (when your days are busy)
|
Dec 16, 2025 |
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27: How to figure out what’s most important (when it all feels equally important)
|
Dec 09, 2025 |
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26: Why prioritizing feels impossible (even when you know what to do)
|
Dec 02, 2025 |
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25: How to stop avoiding what's hard in your business (with Nicole Keleher)
|
Nov 25, 2025 |
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24: Stop making those tough situations even harder
|
Nov 18, 2025 |
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23: What you tell yourself when things don’t go the way you planned
|
Nov 11, 2025 |
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22: Why it feels like your mind is working against you
|
Nov 04, 2025 |
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21: That decision you made fast and regretted later
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Oct 28, 2025 |
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20: Simplify your decision making process
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Oct 21, 2025 |
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19: When the fear of making a wrong decision keeps you stuck
|
Oct 14, 2025 |
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18: Does the way you think about your goals help you?
|
Oct 07, 2025 |
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17: The moving target (why your results never feel like enough)
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Sep 30, 2025 |
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16: The busy trap (working hard without getting the results you want)
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Sep 23, 2025 |
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15: The real reason delegation isn’t working
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Sep 16, 2025 |
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14: I thought it was my team (a client conversation)
|
Sep 09, 2025 |
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13: How to create a team that will get the job done right
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Sep 02, 2025 |
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12: Why you can't stop checking everything (and what to do about It)
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Aug 26, 2025 |
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11: How to take time off from your business (even if it feels too hard)
|
Aug 19, 2025 |
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10: Why you feel financial stress (even when things are good)
|
Aug 12, 2025 |
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9: Why you’re not getting it done (even when you have a plan)
|
Aug 05, 2025 |
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8: The version of success you've outgrown
|
Jul 29, 2025 |
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7: When pushing through starts to backfire
|
Jul 22, 2025 |
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6: What to do when your emotions take over
|
Jul 15, 2025 |
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5: How to get out of overwhelm (when you have too much to do)
|
Jul 08, 2025 |
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4: What work-life balance really means (and why you need it)
|
Jul 01, 2025 |
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3: Stress reduction (why It matters and where to start)
|
Jun 24, 2025 |
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2: Time management (why it deserves your attention)
|
Jun 24, 2025 |
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1: My story (and probably yours too)
|
Jun 24, 2025 |
|
0: Welcome (podcast trailer)
|
Jun 16, 2025 |