It Shouldn't Be This Hard

By Phil White & Heidi Schoeneck

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Category: Management

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Episodes: 17

Description

The podcast that dives deep into the messy, meaningful work of responsible business and conscious leadership. Learn more at: grounded.world/itshouldntbethishard.

Hosted by Phil White and Heidi Schoeneck, co-founders of Grounded – and joined by Gaia, their brilliantly provocative AI sidekick – this show explores what it really takes to drive change from the inside out.

Are you a founder or social entrepreneur who’s gone all-in to challenge the status quo? Maybe with a few scars and stories to show for it? Or maybe you’re a marketing, brand, sustainability, or CSR leader at a big-name company trying to close the gap between good intentions and real impact, and finding it harder than it should be. 

Perhaps you're a thought leader, expert, or author with powerful lived experience to share. Whoever you are, if you're grappling with how to do the right thing (and do things right), you're in the right place. We bring you candid conversations, bold ideas, and practical insights from people who are walking the talk (or trying their damnedest).

And hey – if that sounds like you, Phil and Heidi would love to have you on the show. You can apply to be a guest at help@legacypodcasting.com.

Be sure to follow the podcast so you never miss a new episode!


Episode Date
The Fox in the Hen House | Matthew McCarthy (Part 2)
Jul 09, 2026
The Fox in the Hen House | Matthew McCarthy (Part 1)
Jun 24, 2026
Doing the Right Thing Shouldn’t Be This Hard | Jeffrey Hollender (Part 2)
May 28, 2026
Doing the Right Thing Shouldn’t Be This Hard| Jeffrey Hollender (Part 1)
May 12, 2026
Giving Just 1% Shouldn't Be This Hard | Kate Williams
Apr 22, 2026
It Shouldn't Be This Hard | Earth Day Special ft. Kathleen Rogers, President of EarthDay.org
Apr 09, 2026
It Shouldn’t Be This Hard | Season 1 Reflection with Starbucks, Plastic Bank, EarthDay.org, PMI & More
Feb 25, 2026
Coffee and Convenience Shouldn’t Be This Hard | Amelia Landers
Dec 04, 2025
Making Earth Day Every Day Shouldn’t Be This Hard | Kathleen Rogers
Nov 25, 2025
A Future Without Cigarettes Shouldn’t Be This Hard | Jennifer Motles
Nov 17, 2025
Fair Price For Coffee Shouldn’t Be This Hard | Bob & Michelle Fish
Oct 23, 2025
Universal Flourishing Shouldn’t Be This Hard | Karimah Hudda
Oct 09, 2025
Cancel Culture in Climate | Jenny Morgan
Sep 18, 2025
Ending Plastic Pollution Shouldn’t Be This Hard | David Katz
Sep 11, 2025
Fighting Food Waste Shouldn’t Be This Hard | Hilary Keates
Aug 21, 2025
Journalism Shouldn’t Be This Hard | Kathy Baird Westfall
Jul 23, 2025
Why Is It So Hard to Do the Right Things? (Trailer Episode)
Jun 23, 2025