ExperiMENTAL Marketing | Playbooks to measure and scale Marketing ROI
By Sundar Swaminathan
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Category: Marketing
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Episodes: 17
Description
For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire.
Each episode helps you move from guesswork to grounded strategy so you can drive impact, prove marketing value, and lead with confidence.
If you're ready to think critically, test boldly, and grow with clarity, ExperiMENTAL is your bi-weekly dose of thought-provoking, data-savvy marketing wisdom.
New episodes every second Thursday on Apple Podcasts, Spotify, and YouTube.
| Episode | Date |
|---|---|
|
The AI Marketing Playbook top CMOs are using right now | Nuno Leal (EY Studio +)
|
Feb 26, 2026 |
|
How to 30x ad spend by fixing the pipes | Barbara Galiza (dBT, Substack, Fix My Tracking)
|
Feb 19, 2026 |
|
The engineer turned CMO fixing Marketing Measurement | Pranav Piyush (Reforge, Adobe, Dropbox)
|
Jan 29, 2026 |
|
How to grow users by fixing conversion not traffic | Adam Miller (Uber, Turo, Postmates)
|
Jan 08, 2026 |
|
How marketing teams mistake motion for progress | Mattia Santin (ContentSquare, Hotjar, Uber)
|
Nov 27, 2025 |
|
How to build 0 → impactful Marketing Science teams | Sebastian Hewing (Zalando, Rocket, eBay)
|
Nov 13, 2025 |
|
How to pick KPIs that aren't too shallow | Russell Tischler (Fundrise, Uber, MLB)
|
Oct 30, 2025 |
|
How PMMs should adopt a product manager’s mindset to drive impact | Damian Valdes (Spotify, Meta)
|
Oct 16, 2025 |
|
How to not f*ck up CRM onboarding | Karan Tibdewal (Blinkist, MyFitnessPal, HelloFresh)
|
Oct 02, 2025 |
|
How to transition from short to long term ROI | Lauren Sutkowski (Insurify, Chewy, Wayfair)
|
Sep 17, 2025 |
|
How to map assumptions that could sink your campaign | Oliver Raskin (Miro, Meta, Uber)
|
Sep 04, 2025 |
|
How to build Marketing for Gen Z that actually converts | Claudia Whyte (Howbout)
|
Aug 21, 2025 |
|
How to define marketing efficiency and build trust with Finance | Gopal Nath (Faire, Uber)
|
Aug 07, 2025 |
|
How to merge Brand and Performance on a budget | Nikhil Kant (Uber, FlixBus, Coca Cola)
|
Jul 24, 2025 |
|
How to build the modern Growth Marketing team | Sunil Subhedar (Anthropic, Uber, Canva)
|
Jul 10, 2025 |
|
How to balance optimization vs discovery Marketing | Libby Weissman (DoorDash, Square, Caviar)
|
Jul 10, 2025 |
|
Trailer
|
Jul 03, 2025 |