Business Built Right

By Shah M M, Industrial Designer, Business Strategy Consultant. mmshah8@gmail..com

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Description

Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive. In each episode, we explore the critical pillars of successful business: crafting winning strategies that actually work, building brands that resonate and endure, fostering organizational cultures that attract top talent, and developing leadership skills that inspire teams to achieve extraordinary results. Ready to build something that lasts? Let's get started.

Episode Date
The Tragedy of Analytical Correctness
May 22, 2026
The Ear Behind the Lens
May 17, 2026
The Candle Strategy for Businesses
May 17, 2026
The Destination Dilemma: Deconstructing the Jim Collins' Bus Metaphor
May 16, 2026
Why the Most “Transparent” Companies Have the Most Secrets
May 05, 2026
The Rival in the Room: The Price of Competitive Fear
Apr 19, 2026
The Grey Zone: The Hidden Cost of Ethical Leadership
Apr 10, 2026
How DOMS Won India’s Pencil War?
Jan 16, 2026
The Bata Paradox: Strategic Drift and the Utility Trap
Jan 13, 2026
Difficult Colleagues are Your Mirror
Dec 28, 2025
Why Your Strategy Is Right But Your Sequence Is Killing You
Dec 25, 2025
The Marketing Truth Hopkins Knew: Find Inner Remarkability, Sell the Person Behind It
Nov 12, 2025
Claude Hopkins: Advertising by Hope, Not Fear
Nov 06, 2025
Einstein's Thought Experiments for Business Strategy
Oct 31, 2025
Competitor Obsession Blinds Companies to Customers
Oct 30, 2025
The Howard Hughes Test Quality Test: How Great Leaders Measure Product Quality
Oct 30, 2025
Building Core Capabilities Versus Outsourcing Strategy
Oct 28, 2025
The Collapsing Middle: Digital Strategy and Value Chains
Oct 27, 2025
The Andon Cord: Real-Time Knowledge in Business
Oct 24, 2025
The Press Release as Product Blueprint
Oct 18, 2025
The Forgotten Power of User Rituals in Product Adoption
Oct 17, 2025
The Beautiful Lie of Willpower
Oct 12, 2025
Owning the Moment: Situational Marketing Triggers
Oct 12, 2025
Your Cross-Team Communication Problem Is Really a Design Problem
Oct 10, 2025
The Judgment of Business Decision-Making
Oct 09, 2025
Single-Threaded Leadership: Amazon's Innovation Engine
Oct 04, 2025
How Mythology Makes Brands Immortal
Oct 01, 2025
The Compromise Brand Paradox
Sep 30, 2025
The Disruption Mindset: Seven Shifts
Sep 19, 2025
The Case for Product-First Marketing
Sep 09, 2025
Canva, Adobe, and the Classic Innovator’s Dilemma in Action
Aug 05, 2025
The Tappan-Icahn Story: When Leadership Lost Touch
Aug 05, 2025
Versace's Safety Pin: Hardware to High Fashion Icon
Aug 04, 2025
Flaws in Business Model Canvas
Jul 31, 2025
Why Our Best Talks Might Be With Strangers
Jul 31, 2025
The Cook-Welch Paradigm: Business Generalists as Leaders
Jul 31, 2025
Embrace Your Comfort Zone for Sustainable Success
Jul 31, 2025
Five Brand Strategies for E-commerce Success
Jul 31, 2025
Fido Dido: The Zen Master of Marketing
Jul 30, 2025
The Illusion of Workplace Emotional Transparency
Jul 28, 2025
12 Secrets to Burnout Resistance
Jul 28, 2025
From Meh to Must-Have: Crafting Customer-Centric Value Propositions
Jul 28, 2025
D2C and Quick Commerce Challenge Amazon India
Jul 28, 2025
The Problem of Bringing Your Authentic Self to Work
Jul 28, 2025
Understanding Explicit and Implicit Logos
Jul 28, 2025
The Living Room Brand Revolution
Jul 28, 2025
The Empowering Culture of "How Can I Help You?"
Jul 25, 2025
Corporate Personas: Faking It Till You Make It
Jul 25, 2025
Strategic Resource Reallocation for Company Reinvention
Jul 25, 2025
The Smart Spender: Value in a Cost-Conscious World
Jul 25, 2025
Embracing Chronodiversity for Workplace Productivity
Jul 25, 2025
The Psychology of Workplace Nicknames and Power Dynamics
Jul 25, 2025
Quibi's Crash: Lessons in Startup Failure
Jul 24, 2025
Beyond the "One More Lane" Fallacy in Brand Strategy
Jul 24, 2025
Dismantling Walls: Unlocking Workplace Innovation
Jul 24, 2025
Thriving in Congested Markets: Brand Strategies
Jul 24, 2025
Why Smart Companies Bet on Constants, Not Trends
Jul 24, 2025
The Completion Effect in Business Strategy
Jul 24, 2025
Platform Paradox: Keys to Digital Dominance
Jul 24, 2025
The Power of "Because" in Workplace Communication
Jul 24, 2025
Engaging Gen Z: Modern Workplace Success Strategies
Jul 24, 2025
Conquering Collaborative Overload in the Modern Workplace
Jul 24, 2025
The Bottleneck Effect: Overcoming Organizational Dependency
Jul 24, 2025
The Improbable Triumphs of Lord Timothy Dexter
Jul 24, 2025
Corporate Culture: The Self-Fulfilling Prophecy
Jul 24, 2025
The Art of Unbranding: Creating Cognitive Space
Jul 24, 2025
Stop Asking for Feedback at Workplace
Jul 24, 2025
Wendy's Breakfast: A Triumph of Strategic Adaptation
Jul 24, 2025
Music's Lessons for Business Engagement
Jul 24, 2025
Habits and Beliefs: Crafting Business Reality and Success
Jul 23, 2025
The Chimp, The Child, and The Workplace Mirror
Jul 23, 2025
Beyond Category: Strategic Brand Expansion
Jul 23, 2025
Selling a Sense of Control: The Billion-Dollar Brand Strategy
Jul 23, 2025
Glossier's Rise: Community-Driven Value to Billion-Dollar Empire
Jul 23, 2025
Spotify Versus Apple: The Digital Marketplace Battle
Jul 23, 2025
The Biology of Jealousy: Wired for Comparison
Jul 23, 2025
The Overreach of Business Storytelling
Jul 23, 2025
The Reincarnation of Innovation: Old Ideas, New Success
Jul 23, 2025
The Invisible Power of Sonic Branding
Jul 23, 2025
Anti-Archetypes: Branding Beyond Convention
Jul 23, 2025
The Deceptive Promise of Extended Warranties
Jul 23, 2025
The Magpie Method of Innovation
Jul 23, 2025
Aspirational Brand Naming: How to Sell Dreams Through Strategic Word Choice
Jul 23, 2025
The Customer Experience Paradox: Unconventional Brand Loyalty Strategies
Jul 22, 2025
Reverse Brand Positioning
Jul 22, 2025
Interruption Branding: Hacking Consumer Habits for Profit
Jul 22, 2025
The Invisible Innovations that build Market Dominating Brands
Jul 22, 2025
Micro Brand Positioning: Capturing Invisible Market Cracks
Jul 22, 2025
The Social Brain at Work
Jul 22, 2025
The Passion Trap
Jul 22, 2025
The Mirror Effect: Reflecting Customer Frustrations for Brand Success
Jul 22, 2025
Bloatware's Burden: A Cost to Customers and Brands
Jul 22, 2025
The False Economy of Budget Products
Jul 22, 2025
Harley-Davidson & The Scent of Failure
Jul 22, 2025
The Silent Salesperson: Music's Influence on Shopping Behavior
Jul 22, 2025
The Five Strategic Partnership Pillars for Career Advancement
Jul 21, 2025
The Tingle Factor: Why Useless Features Create Billion-Dollar Brands
Jul 21, 2025
Why Great Leaders Stop Being the Smartest Person in the Room
Jul 21, 2025
This Golden Rule creates Toxic Culture
Jul 21, 2025