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Welcome to The Craft & Calling: a space for real, grounded conversations with the contractors and service-based founders whose work is more than a job.
𝙸𝚝'𝚜 𝚊 𝚌𝚊𝚕𝚕𝚒𝚗𝚐.
Join Christene Marie, founder of The C&C, as we spotlight the contractors, owners, and leaders who’ve honed their craft and are asking: ‘What’s next?’ Whether it’s scale, succession, or simply staying sane, you’ll find a seat at the table here.
The Craft & Calling cuts through the noise to elevate the voices of real experts - those often too busy running crews, meeting clients, and keeping the business afloat to do it themselves.
That’s why we exist: a member-led community, rooted in connection, sharpened by collaboration, and built to celebrate one another along the way. If you’ve been going at it alone, it’s time to come off the sidelines. Let’s build something that lasts.
Subscribe now, and here’s my promise: real conversations and the kind of community that propels you forward – in business, in life, and in legacy.
Let’s get started.
| Episode | Date |
|---|---|
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Why Most Contractors Never Build a Real Legacy
|
Apr 29, 2026 |
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Why Construction Jobs Fall Apart After the Sale
|
Apr 22, 2026 |
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Build a Trades Business You Can Actually Sell
|
Apr 15, 2026 |
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Scaling Your Service Business Without Losing Your Team
|
Apr 08, 2026 |
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From Operator to Leader: What Actually Has to Change
|
Apr 01, 2026 |
|
Why Most Contractors Can’t Scale Their Business
|
Mar 25, 2026 |
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How Contractors Grow a Business Without Burning Out
|
Mar 18, 2026 |
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How Construction Owners Build Leaders and Strong Teams
|
Mar 11, 2026 |
|
Cost of Marketing for Contractors (What Actually Matters)
|
Mar 04, 2026 |
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How to Scale a Construction Business Without Burning Out
|
Feb 25, 2026 |
|
Why Most Home Service Leads Never Convert and How Systems Fix It
|
Feb 18, 2026 |
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The Future of Visibility Is Being Built Now: How AI, Content, and Trust Are Reshaping Home Services
|
Feb 11, 2026 |
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12 - From Hustle to Time Rich: Systems That Buy Back Your Life
|
Dec 18, 2025 |
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11 - How Simple iPhone Videos & Google Ads Are Changing the Trades
|
Dec 11, 2025 |
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10 - How to Lead Trades Teams That Stay: Hiring, Retention & Legacy Leadership
|
Dec 04, 2025 |
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9 - Own the Arena: Building a Personal Brand That Inspires Courage and Connection in the Trades
|
Nov 25, 2025 |
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8 - Building Freedom in the Trades: Systems, CRMs & Customer Journeys That Work
|
Nov 20, 2025 |
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7 - How to Fix Broken Communication in Construction | Leadership, Trust & Systems
|
Nov 13, 2025 |
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6 - Why Grit, Gratitude, and Faith Define Great Entrepreneurs
|
Nov 06, 2025 |
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5 - Confusion to Clarity: How Fractional CFOs Help Trades Businesses Grow Smarter
|
Oct 30, 2025 |
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4 - From Roofing Supply to the 1%: How to Build a Value-Driven Business in the Trades
|
Oct 23, 2025 |
|
3 - Creativity Loves Constraints: Lessons from Trades to Tech
|
Oct 16, 2025 |
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2 - Customer Care That Creates Referrals: Fans First in the Trades
|
Oct 09, 2025 |
|
1 - Why Legacy Matters: The Mission Behind The Craft & Calling
|
Oct 02, 2025 |