Signal & Noise
By Signal and Noise
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Episodes: 41
Description
Join advertising industry veterans Brett House and Rio Longacre as they share regular updates and analysis on the changing world of data, tech, and AI. You’ll hear real talk from thought leaders across industries about the latest trends having the biggest impact on our jobs… and lives. Signal & Noise means no BS - only straight talk and first-hand insights from leading operators, creators, and founders.
| Episode | Date |
|---|---|
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The Accuracy Crisis in Advertising: Scott McKinley on Bad Data and the Hidden Tax on CTV
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May 27, 2026 |
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Signal Break: The Real Take on the LiveRamp Acquisition by Publicis Groupe
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May 22, 2026 |
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The End of Marketing’s Age of Opinion: Greg Stuart on Measurement, Attribution, and Making Marketing More Predictable
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May 21, 2026 |
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The Sell-Side Strikes Back: Joe Root on AI, the Outcomes Era, and Rebuilding the Ad Stack from the Publisher Up
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May 18, 2026 |
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Getting Sh*t Done: Tom Amies-Cull on Fixing Broken Agency Operating Models
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May 14, 2026 |
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When AI Rewrites Work: Jennifer Borchardt on Jobs, Power, and the Human Cost
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May 11, 2026 |
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POSSIBLE 2026 Day 3: The AI Endgame, Agentic Media, and Rebuilding the Ad Stack
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May 08, 2026 |
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POSSIBLE 2026 Day 2: Where AI Meets the Real Operating System of Marketing
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May 06, 2026 |
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Possible 2026 Day 1: AI, AdTech, CTV & the Future of Media | Signal & Noise Compilation
|
May 05, 2026 |
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Beyond the Stack with Lucas Longacre & Viktor Williamson
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May 04, 2026 |
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The Activation Gap: Rob McLaughlin on Why First-Party Data Still Isn’t Moving the Needle
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Apr 27, 2026 |
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From Strategy to Scale: George Musi on What Actually Drives Growth Inside Agencies
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Apr 22, 2026 |
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The GTM Slop Problem: Marc Sabatini on the Six Dimensions of GTM. Partner Buying, and Winning the US Market
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Apr 20, 2026 |
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Ad Fraud, Part 2: Dr. Augustine Fou on Hidden Fees, Phantom Outcomes, and the Agentic Al Trap
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Apr 15, 2026 |
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From Publishers to Platforms: Evgeny Popov on CTV, Career Exits, and the Future of Television
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Apr 13, 2026 |
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The Old MarTech Stack Is Breaking, Part I: Semantic Layers Are the New Keeper of Data and Advertising with Leighton Welch & Sarah Martinez from Tracer
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Apr 08, 2026 |
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The CDP Redux: Category Creation to AI Fragmentation, with Dale Renner, CEO of Redpoint Global
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Apr 06, 2026 |
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Evangelists, Not Mascots: Why AdTech CEOs Are Failing at Marketing — and How to Fix it with Joe Zappa
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Mar 30, 2026 |
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Structure the Ambiguity: Lucas Longacre & Zach Grumet on Product, AI, and the Real Work of Building
|
Mar 25, 2026 |
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Rewriting the Rules of Programmatic: Adam Heimlich on Agentic Bidding, ARTF, and Building Chalice AI
|
Mar 23, 2026 |
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Vibe Analytics: The End is Nigh for Analytics Tech? Brett and Rio chat with Adam Greco.
|
Mar 16, 2026 |
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RampUp Requiem: Rio Longacre & Krish Raja on Identity, Data Collaboration, and the Future of AdTech
|
Mar 11, 2026 |
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AI Doesn’t Fix Data Problems — It Amplifies Them: Acxiom's Crystal Wallace on Governance, Agentic Workflows & the End of “Monolithic SaaS”
|
Mar 09, 2026 |
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The UX Reckoning: Designing for an Agentic AI World with Drew Burdick, Founder of StealthX
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Mar 02, 2026 |
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The Cost of Keeping Quiet: Ad Fraud, Incentives & The Silence Protecting Billions, with Sarah Caputo & David Nyurenberg
|
Feb 24, 2026 |
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Where GTM Meets CX: Your Operating System for Growth - Part 2 with Brett House
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Feb 23, 2026 |
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Where GTM Meets CX: Your Operating System for Growth - Part 1 with Brett House
|
Feb 23, 2026 |
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From Boom to Burden: Is Commerce Media a Growth Driver or a Brand Tax?
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Feb 17, 2026 |
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The CDP Reckoning: Reality, Hype, and Life After the Magic Quadrant
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Feb 10, 2026 |
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When Boundaries Disappear: Erez Levin on TABOOS, Antisemitism & Moral Accountability
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Feb 03, 2026 |
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Referee to Co-Pilot: Ad Verification in the Age of AI with Mark Zagorski, CEO of DoubleVerify
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Jan 27, 2026 |
|
CES 2026: The Signal Clearly — Special Episode, Live from Las Vegas with Rio Longacre & Brett House
|
Jan 20, 2026 |
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CES 2026–"This is 1942": Brett and Rio Have a Candid Conversation with Lou Paskalis
|
Jan 19, 2026 |
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AWS re:Invent 2025: Beyond the Hype—Agentic AI, Interoperability, and the Return of IRL
|
Jan 16, 2026 |
|
Signal & Noise Special Edition: Advertising Week 2025
|
Nov 05, 2025 |
|
Publisher Monetization Woes: Is the News Media in Jeopardy? with Jessica Hogue
|
Sep 17, 2025 |
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Stop Blocking the News: Brand Safety, Performance, and the Case for Journalism
|
Sep 05, 2025 |
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Rise of the Machines: Is the Media Buying FTE Model DOA
|
Aug 06, 2025 |
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Ad Fraud: Are the Bad Guys Winning with Dr. Augustine Fou
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Jul 01, 2025 |
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Agentic AI and the Future of SaaS with Ben Wilde
|
Jun 05, 2025 |
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Revenge of the Publishers: The Great Replatforming with Stephanie Layser
|
May 19, 2025 |