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Most 0-to-1 and product-market fit advice is a pile of things that worked for someone, once. This show is built on causal relationships, not tactics.
Rob Snyder has helped 50+ startups go from $0 to $1M ARR. He's the creator of the PULL framework and author of "The Power of PULL" which explains why customers buy and why some startups scale and others stall.
For VC-backed and bootstrapping founders who are tired of advice that sounds smart but doesn't work.
More about Rob: https://www.robsnyder.org
| Episode | Date |
|---|---|
|
Cold Outbound (from Rob's a16z talk)
|
Aug 21, 2026 |
|
Why your product makes it hard to see demand ("The Demand Lens")
|
Aug 14, 2026 |
|
The 'No-Speculation' Rule (for the overthinking founder)
|
Aug 07, 2026 |
|
The Physics of Enterprise Sales
|
Jul 31, 2026 |
|
The $1M ARR founder calendar
|
Jul 24, 2026 |
|
Debunking Startup mythology: "Pain Points" (and why they're worthless)
|
Jul 17, 2026 |
|
What "Good" actually looks like for startups
|
Jul 10, 2026 |
|
Five Lessons from 50 Startups That Reached $1M ARR
|
Jul 03, 2026 |
|
Are they pulling? (aka: avoiding "seems-like-pull-but-isn't")
|
Jun 26, 2026 |
|
If your product hasn't taken off (radical simplification)
|
Jun 19, 2026 |
|
Learn from 2 *real* founder sales calls (Rob teardowns)
|
Jun 12, 2026 |
|
What founders get wrong about pilots / POCs / trials
|
Jun 05, 2026 |
|
The first two things that matter in a startup ("Aero mode")
|
May 29, 2026 |
|
What happens after PMF?
|
May 22, 2026 |
|
The PULL Quickstart Guide (a PMF hierarchy)
|
May 15, 2026 |
|
Investor PULL (what VCs actually want)
|
May 08, 2026 |
|
Buying is weird and rare (a reality check)
|
May 01, 2026 |
|
How Rocksalt.ai went from Push to Pull
|
Apr 24, 2026 |
|
DECK DROP - Rob's latest
|
Apr 17, 2026 |
|
Cause vs. Benefit | The Quickbooks lesson
|
Apr 10, 2026 |
|
The fusion engine for progress (PULL applied to capitalism)
|
Apr 03, 2026 |
|
Translating customer language 101
|
Mar 27, 2026 |
|
Rob's B2B Sales Call Script (finally)
|
Mar 20, 2026 |
|
Behind a $300M exit: Interview w/ Palash Soni from Goldcast
|
Mar 13, 2026 |
|
The "PULL Theory" of business
|
Mar 06, 2026 |
|
Exponential PULL (aka: stop slogging it out)
|
Feb 27, 2026 |
|
Learning from Infomercials: How to describe your product
|
Feb 20, 2026 |
|
Is your customer BLOCKED or COPING?
|
Feb 13, 2026 |
|
Cyberstarts: Inverting the idea stage
|
Feb 06, 2026 |
|
How companies become generational
|
Jan 30, 2026 |
|
The aerodynamics of sales
|
Jan 23, 2026 |
|
How to understand customers
|
Jan 16, 2026 |
|
Do I have a "PMF problem" or "Sales Execution problem"?
|
Jan 09, 2026 |
|
How to start a sales call ("Discovery" that doesn't suck)
|
Dec 19, 2025 |
|
Nobody "wants" AI (and other lessons from Henry Ford)
|
Dec 12, 2025 |
|
PULL is everywhere (AKA: Your business is not the exception)
|
Dec 05, 2025 |
|
The PULL framework (finding PMF)
|
Nov 21, 2025 |
|
The 3 sales pathologies (Helpful, Noble, Smart)
|
Nov 14, 2025 |
|
Strict Productivity (aka: Understanding superhuman founders)
|
Nov 07, 2025 |
|
Customer Success (the "bullet train to retention")
|
Oct 31, 2025 |
|
The Divine Lever (What pulls you? A new concept)
|
Oct 24, 2025 |
|
The Demand Audit
|
Oct 17, 2025 |
|
Demand: Force against the status quo
|
Oct 10, 2025 |
|
Bend the world to fit demand
|
Oct 03, 2025 |
|
What's your founder operating philosophy?
|
Sep 26, 2025 |
|
Pipeline: Getting to 5-10 calls / week
|
Sep 19, 2025 |
|
Startups that Find Demand vs. 'Conjure' Demand
|
Sep 12, 2025 |
|
How to build the 'right' product
|
Sep 05, 2025 |
|
The step-by-step sales process for founders
|
Aug 29, 2025 |
|
The physics of startup sales
|
Aug 22, 2025 |
|
'Weird if it didn't work'
|
Aug 15, 2025 |
|
How to figure out 0-1 sales
|
Aug 08, 2025 |
|
The art of finding startup ideas that work
|
Aug 01, 2025 |
|
The Hard Thing about Simple Things
|
Jul 24, 2025 |
|
Fix your GTM with Toll Booths (and Samurai Swords)
|
Jul 24, 2025 |
|
The path to PMF demystified (finally)
|
Jul 24, 2025 |
|
The Startup Landscape: Waves, Dams, and Rivers
|
Jul 24, 2025 |