Welcome to BUILT TO LAST, a podcast series from Direct Selling News, the most trusted media source in the direct selling industry. Hosted by renowned author, speaker, and strategic advisor Rob Sperry, each episode features high-energy conversations with the executive teams behind the channel's most innovative and respected brands. These journalistic deep dives take a holistic 360-degree look at the companies leading the future of direct selling. We examine the strategies, products, cultures and systems that set these companies apart. BUILT TO LAST delivers a front-row seat to the strategies driving growth and credibility in today's direct selling landscape. Created for field leaders and corporate teams alike, this podcast is a masterclass in what real leadership looks like—and why some companies are truly built to last.