The Cognitive Marketer
By Gee Ranasinha
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Category: Marketing
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Episodes: 42
Description
A B2B Marketing podcast about how business strategy, marketing, and behavioral science thinking intersect, to deliver a resonant and sustainable commercial outcome for startups and small businesses. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding underlying psychological buying triggers to create more effective business results.
| Episode | Date |
|---|---|
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Our main competitor is buyer inaction
|
Mar 08, 2026 |
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We're trying to sell to a buyer that no longer exists
|
Mar 01, 2026 |
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Which page is your homepage? All of them.
|
Feb 22, 2026 |
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Your business has an immune system that's killing great ideas
|
Feb 15, 2026 |
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Innovation Cosplay: When "new" isn't really new at all
|
Feb 08, 2026 |
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Every buyer interaction either confirms or contradicts what we claim about ourselves.
|
Feb 01, 2026 |
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Nobody buys boring
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Jan 25, 2026 |
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Trying to be everything to everyone, means ending up as nothing to anyone
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Jan 18, 2026 |
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Price isn't simply a number. It's a feeling.
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Jan 11, 2026 |
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We're prompt-engineering our way to mediocrity
|
Jan 04, 2026 |
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Charging off in the wrong direction
|
Dec 28, 2025 |
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Do you like pineapple on your pizza?
|
Dec 21, 2025 |
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If they've not heard of us, they won't buy from us
|
Dec 14, 2025 |
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We're either moving forward through action, or falling behind by inaction
|
Dec 07, 2025 |
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We're building websites backwards
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Nov 30, 2025 |
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We're still trying to solve problems that no longer matter to buyers
|
Nov 23, 2025 |
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Buyers can't tell our messaging apart from our competitors.
|
Nov 16, 2025 |
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'Online Marketing' isn't 'Marketing Online'.
|
Nov 09, 2025 |
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Your business is competing with Apple
|
Nov 02, 2025 |
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Making our marketing a mirror for our customers
|
Oct 30, 2025 |
|
We're selling customers the permission to want something
|
Oct 26, 2025 |
|
Who's In Charge Of Your Marketing? It's Not Who You Think
|
Oct 23, 2025 |
|
The 95:5 Rule. Marketing To People Who Don't Want To Buy (Yet).
|
Oct 19, 2025 |
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Strategy without story is busywork in a suit.
|
Oct 16, 2025 |
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Contrast persuades. Everything else is overhead.
|
Oct 12, 2025 |
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Brands don’t die from being disliked. They die from being ignored.
|
Oct 09, 2025 |
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Trying to solve new problems with old solutions
|
Oct 05, 2025 |
|
'Marketing' isn't the same thing as 'Promotion'
|
Oct 02, 2025 |
|
What do customers hate about us?
|
Sep 28, 2025 |
|
Badly done AI is the clipart of the 21st century
|
Sep 21, 2025 |
|
We're thinking about marketing timing in the wrong way
|
Sep 14, 2025 |
|
Price isn't a number. It's a feeling.
|
Sep 07, 2025 |
|
It's less about the creative, than it is about the message
|
Aug 31, 2025 |
|
What we say vs. what they hear
|
Aug 24, 2025 |
|
It's not about adding, it's about taking away.
|
Aug 17, 2025 |
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This isn't a 'knowledge' problem
|
Aug 10, 2025 |
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We're not selling what we think we're selling
|
Aug 03, 2025 |
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The 2 ways of creating value
|
Aug 01, 2025 |
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Sell the hole, not the drill
|
Aug 01, 2025 |
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Buyers don't purchase "the best"
|
Aug 01, 2025 |
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A sales process that's stuck in the past
|
Aug 01, 2025 |
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'Good enough' is no longer good enough
|
Aug 01, 2025 |