The Multifamily Marketers Podcast
By Josh Grillo, Caroline Mills
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Image by Josh Grillo, Caroline Mills
Category: Marketing
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Episodes: 44
Description
The Multifamily Marketing podcast for owners, operators, and marketers who want real results. Hosted by Resident360's Josh Grillo and Caroline Mills, this weekly show delivers actionable strategies to boost occupancy, improve retention, and grow your property brand. From social media to SEO, branding to paid ads—you'll learn what works (and what doesn't) in today's multifamily marketing landscape. Subscribe for weekly insights that drive leases and portfolio performance.
| Episode | Date |
|---|---|
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Ep 43: Apartment Marketing Advice We Secretly Can't Stand
|
Jun 03, 2026 |
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Ep 42: One Month Free Rent Isn't a Marketing Strategy
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May 27, 2026 |
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Ep 41: Are Apartment Websites Getting Worse?
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May 20, 2026 |
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Ep 40: Organic vs. Paid Social - Where Multifamily Marketing Wins in 2026
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May 13, 2026 |
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Ep 39: How to Build a Smarter Marketing Budget for Your Community
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May 06, 2026 |
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Ep 38: Google, AI & The Future of Apartment Reviews
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Apr 29, 2026 |
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Ep 37: How to Use Geofencing in Apartment Marketing
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Apr 22, 2026 |
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Ep 36: Apartment Email Marketing - What Actually Works
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Apr 15, 2026 |
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Ep 35: Leasing Through Likes - Turning Social Media Into Tours
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Apr 08, 2026 |
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Ep 34: Google Maps Gets Chatty - What Ask Maps Means for Multifamily
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Apr 01, 2026 |
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Ep 33: Inside the 2026 Multifamily Strategic Marketing Summit - Trends, Takeaways & What Matters Now
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Mar 25, 2026 |
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Ep 32: AI SEO Updates for Multifamily - What's Working Right Now
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Mar 18, 2026 |
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Ep 31: Why Fee Transparency Is Changing Multifamily Marketing
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Mar 11, 2026 |
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Ep 30: Are Your Website Call-to-Actions Costing You Leases?
|
Mar 04, 2026 |
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Ep 29: Visual Storytelling that Sells - How to Use Photos & Video to Drive More Leases
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Feb 25, 2026 |
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Ep 28: Strategic Branding for Multifamily Properties
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Feb 18, 2026 |
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Ep 27: Takeover Mode - The Multifamily Marketer's Playbook for Seamless Property Transitions
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Feb 11, 2026 |
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Ep 26: ChatGPT Ads Are Coming - What Does Multifamily Need to Know?
|
Feb 04, 2026 |
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Ep 25: What You Should Be Tracking on Property Websites
|
Jan 28, 2026 |
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Ep 24: The 30-Minute Website Audit Every Multifamily Team Should Run
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Jan 21, 2026 |
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Ep 23: How to Market Build-to-Rent Communities (Without Treating Them Like Apartments)
|
Jan 14, 2026 |
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Ep 22: New Year, Smarter Marketing - 2026 Resolutions for Multifamily
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Jan 07, 2026 |
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Ep 21: Property Takeover Secrets - How To Setup a Property for Long Term Success
|
Dec 17, 2025 |
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Ep 20: Map It to Lease It - Why Interactive Sitemaps Matter
|
Dec 10, 2025 |
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Ep 19: Rapid Fire Q&A - Multifamily's Most Common Marketing Questions
|
Dec 03, 2025 |
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Ep 18: Naming a Property - The Strategy Behind a Strong Community Brand
|
Nov 20, 2025 |
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Ep 17: The 2026 Local Search Ranking Factors Are Out - What Does It Mean for Your Properties?
|
Nov 12, 2025 |
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Ep 16: Marketing vs. Operations - Bridging the Gap for Better Results
|
Nov 05, 2025 |
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Ep 15: The AI Leasing Assistant Revolution - Help or Hype?
|
Oct 29, 2025 |
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Ep 14: The Renewal Playbook - Timing, Spend & Strategy That Actually Works
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Oct 22, 2025 |
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Ep 13: Offsite SEO for Apartment Websites - Building Authority with Links & Citations
|
Oct 15, 2025 |
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Ep 12: From SEO to GEO: The New Rules of Getting Found in AI Search
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Oct 08, 2025 |
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Ep 11: SEO 101: On-Page Basics Every Property Website Needs
|
Oct 01, 2025 |
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Ep 10: How To Choose The Right Domain For Your Property Website?
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Sep 24, 2025 |
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Ep 9: How to Level Up Your Property Website Floor Plan Page
|
Sep 17, 2025 |
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Ep 8: Are Resident Events the Most Overlooked Marketing Tool?
|
Sep 10, 2025 |
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Ep 7: AI Meets Google Reviews - What Multifamily Needs to Know
|
Sep 03, 2025 |
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Ep 6: Outrank Your Competitors - The Multifamily Google Business Listing Breakdown
|
Aug 27, 2025 |
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Ep 5: The Follow-Up Fix: Turning Interest Into Leases
|
Aug 20, 2025 |
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Ep 4: Kick-Start a New Community - The First 90 Days of Lease-Up Marketing
|
Aug 13, 2025 |
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Ep 3: The 60/30/10 Rule for Multifamily Social Media
|
Aug 06, 2025 |
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Ep 2: Reputation Is the Real Amenity - Attracting Renters in a Review-Driven World
|
Aug 06, 2025 |
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Ep 1: Digital Curb Appeal - Your Secret Weapon for Attracting Renters
|
Aug 06, 2025 |
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Ep 00: About The Show
|
Aug 06, 2025 |