Modern Marketing + Measurement
By Modern Marketing + Measurement
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Category: Marketing
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Episodes: 40
Description
Hosted by Becky Johnson
Exploring the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies.
| Episode | Date |
|---|---|
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Real Numbers, Marketing Numbers, and Wasted Ad Spend Featuring Nick Morley, CEO, Lunio
|
Sep 07, 2026 |
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Better Data, Faster Decisions Featuring Gladys Kong, CEO, Azira
|
Sep 01, 2026 |
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The Computer Has Eyes So Fix Your Discoverability with Ross Kramer of Listrak
|
Aug 24, 2026 |
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Turning Every Package into a Marketing Channel
|
Jul 07, 2026 |
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Please, AI, See Me
|
Jun 29, 2026 |
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From Eyeballs to Outcomes
|
Jun 22, 2026 |
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Why AI Needs Better Plumbing
|
Jun 15, 2026 |
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The Next Chapter for Marketing Technology
|
Jun 08, 2026 |
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Beyond the Click: How AI, Agents, and New Measurement Models Are Reshaping Advertising
|
Jun 01, 2026 |
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Creating Better, Not Just More: Rethinking Creative in the AI Era
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May 25, 2026 |
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Making the Right Moment More Valuable
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May 18, 2026 |
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From Attribution to Intention: Asking Better Questions to Drive Real Growth
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May 11, 2026 |
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From Clicks to Decisions: Marketing in an AI-Mediated World
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May 04, 2026 |
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Smarter Spend, Stronger Results: Rethinking Efficiency, AI, and What Actually Drives Growth
|
Apr 27, 2026 |
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Not Your Granddad’s MMM: AI, Creativity, and What Comes Next
|
Apr 20, 2026 |
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Attention Isn’t Enough: Turning CTV Moments into Measurable Impact
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Apr 13, 2026 |
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From Prompts to Performance: The Rise of Vibe Marketing
|
Apr 06, 2026 |
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A Brand Renaissance, Fueled by Better Use of Data
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Mar 23, 2026 |
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Turning TV Into a Performance Channel with Investment Grade Data
|
Mar 16, 2026 |
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The $70 Billion Question: Why So Much Ad Spend Delivers No ROI
|
Mar 09, 2026 |
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Beyond Last Click: Measuring What Actually Drives Growth
|
Mar 02, 2026 |
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Breaking Past Media: Rethinking MMM as a Business Driver Mix
|
Feb 23, 2026 |
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Breaking the Silos: Building a Smarter, More Integrated Media Engine
|
Feb 16, 2026 |
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Speed to Spend: Smarter Curation for Modern Media Teams
|
Feb 09, 2026 |
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From Vanity Metrics to Real Impact: Measuring Creator Marketing at Scale
|
Feb 02, 2026 |
|
CTV Grows Up: How Roku Is Powering the Full-Funnel Future of TV
|
Jan 26, 2026 |
|
Human Truth in the Age of AI: Inside GWI’s Approach to Modern Marketing
|
Jan 19, 2026 |
|
Why Live Works: Measuring Emotion, Experience, and Brand Impact
|
Jan 12, 2026 |
|
Europe’s Independent Ad Tech Advantage: Transparency, Identity, and What’s Next
|
Dec 15, 2025 |
|
Inside the Composable Future: Snowflake’s Dennis Buchheim on Data, AI, and the New Marketing Stack
|
Dec 08, 2025 |
|
Modern TV Strategy in Practice: A Conversation with Paul Her-Sturm of Hawthorne Advertising
|
Dec 01, 2025 |
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Beyond the Logo: How Modern Sponsorship Measurement Really Works with Fuse’s Marie Binet
|
Nov 24, 2025 |
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From Silos to Synergy: Magnite on Building a Unified Future for Omnichannel Measurement
|
Nov 17, 2025 |
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Building a Shared Language: How Incrementality Brings Marketing and Finance Together
|
Nov 10, 2025 |
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Connecting Data, Driving Outcomes: The Future of Marketing Measurement with LiveRamp’s Alexia Nakad
|
Nov 03, 2025 |
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Out of Home, In the Spotlight: Why Reach and Distinctive Brand Assets Still Rule with Bauer Media Outdoor UK’s Lindsay Rapacchi
|
Oct 27, 2025 |
|
Scaling with Soul: How Background Noise Blends Data, Diversity, and Human Insight in Modern Marketing
|
Oct 20, 2025 |
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Breaking Through the Noise: Kevin McGehee of Horizon Media on Unified Marketing Measurement
|
Oct 13, 2025 |
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Bridging America’s Brand Divide: Inside Bailey Lauerman’s “Everything In Between” Study
|
Sep 29, 2025 |
|
Rethinking Attribution in the AI Era featuring INCRMNTL Founder Maor Sadra
|
Sep 22, 2025 |