Made For Canada
By Cheyanne O'Driscoll
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Image by Cheyanne O'Driscoll
Category: Marketing
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Episodes: 47
Description
Practical Marketing for Canadian Independent Business Owners
A podcast for and about the people shaping Canada’s independent business economy—from small business owners to the support systems that help them grow. Grounded, practical, and proudly Canadian, it tells the truth about what it really takes to build small, build strong, and build for here.
| Episode | Date |
|---|---|
|
Strategy First, Episode 1: The Direction Decision
|
Jun 08, 2026 |
|
Why Your Small Business Marketing Feels Like Guesswork — Even When You're Tracking
|
Jun 01, 2026 |
|
What Zero-Click Search Is Exposing About Your Small Business Marketing
|
May 25, 2026 |
|
The Decision Every Small Business Should Make Before Running Ads
|
May 17, 2026 |
|
Why Your Small Business Marketing Feels Busy But Isn’t Driving Growth
|
May 09, 2026 |
|
The Missing Marketing Strategy You Need to Grow Your Small Business
|
May 03, 2026 |
|
Why Your Small Business Marketing Isn’t Turning Into Sales
|
Apr 25, 2026 |
|
Why AI Images Are Hurting Your Small Business Marketing (And What to Do Instead)
|
Apr 18, 2026 |
|
Small Business Marketing Strategy: Stop Chasing Visibility
|
Apr 10, 2026 |
|
The Local Moat: Your Real Competitive Advantage in Marketing
|
Apr 04, 2026 |
|
Small Business Marketing Systems: Moving Beyond Referrals and Word of Mouth
|
Mar 30, 2026 |
|
Why Most Small Business Owners Struggle With Marketing Consistency
|
Mar 23, 2026 |
|
Why Funnels and Email Systems Often Fail Small Businesses
|
Mar 16, 2026 |
|
The Micro-Business Reality: Why Generic Marketing Advice Fails Independent Businesses
|
Mar 09, 2026 |
|
What Is Demand? Why Canadian Small Businesses Struggle with Sales in 2026
|
Mar 02, 2026 |
|
How to Increase Small Business Demand Without More Promotion
|
Feb 22, 2026 |
|
The Inconvenience of Community: Your Advantage as a Small Business
|
Feb 17, 2026 |
|
Why Execution Without Strategy Turns Marketing Into an Expensive Mistake
|
Feb 09, 2026 |
|
Marketing Strategy for Small Businesses: In-Market vs Out-of-Market
|
Feb 02, 2026 |
|
Defining Your Target Market as a Small Business: What Demographics Miss
|
Jan 26, 2026 |
|
Small Business Marketing in 2026: When to Plan and When to Execute
|
Jan 19, 2026 |
|
Market Research for Small Businesses: Why Relationships Beat Big Data
|
Jan 12, 2026 |
|
Stop Buying Marketing: How Canadian Small Businesses Build What Actually Works
|
Jan 05, 2026 |
|
Top 3 Marketing Mistakes by Canadian Small Businesses in 2025
|
Dec 29, 2025 |
|
How to Choose the Right Marketing Goals for 2026 for Your Small Business
|
Dec 07, 2025 |
|
Marketing Skills Every Canadian Small Business Owner Needs
|
Dec 01, 2025 |
|
Marketing Planning for Canadian Small Businesses in 2026
|
Nov 23, 2025 |
|
Why Familiarity Sells: The Nostalgia Effect in Holiday Marketing
|
Nov 16, 2025 |
|
Simple Holiday Marketing for Canadian Small Businesses
|
Nov 09, 2025 |
|
Rethinking Marketing in 2026: Strategy, Plan, Execute, Systemize
|
Nov 02, 2025 |
|
2026 Flywheel 3/3: Retain Demand with Retention Marketing
|
Oct 27, 2025 |
|
2026 Flywheel 2/3: Diversify to Capture Demand
|
Oct 27, 2025 |
|
2026 Flywheel (1/3): Attract Demand with Differentation
|
Oct 27, 2025 |
|
Holiday Marketing in Canada: How Small Businesses Can Capture Peak Season Spending
|
Oct 14, 2025 |
|
Finding Customers Who Still Buy: Market Fit in a Slower Economy
|
Oct 05, 2025 |
|
The Problem With Plug-and-Play Marketing
|
Sep 28, 2025 |
|
Canadian Independent Businesses: Your Marketing Advantage
|
Sep 22, 2025 |
|
October: The Last Window for High-Involvement Decisions
|
Sep 15, 2025 |
|
Your Holiday Sales Start Now
|
Sep 09, 2025 |
|
The 3 Marketing Habits You Need to Reach Your Goals this Fall
|
Sep 02, 2025 |
|
Playing in the Marketing Sandbox
|
Aug 24, 2025 |
|
Align Your Content with Buyer Psychology This September
|
Aug 18, 2025 |
|
Building a Viable Business in a Flattened Economy
|
Jul 25, 2025 |
|
Selling in Slow Times: How Canadian Small Businesses Can Adapt Their Marketing Today
|
Jun 22, 2025 |
|
The Sales Fix Episode 3: Failure or Framing
|
Jun 08, 2025 |
|
Sales Fix Episode 2: Show the Value to Make the Sale
|
Jun 01, 2025 |
|
Sales Fix Episode 1: The 3Ps of Sales for Small Businesses
|
May 25, 2025 |