The Food Lab
By EPICSI
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Category: Entrepreneurship
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Episodes: 68
Description
If your food or drink product is getting taste complaints, losing repeat purchase, or being outperformed by competitors… this podcast is for you.
I’m Manon Galizzi, flavour expert and food scientist. I help established UK food and drink brands diagnose what’s really going wrong with their flavour and fix it before it costs them market share.
Plant-based, functional, clean-label, if something tastes “off”, we break down why, and what to do next.
Fix the flavour = Fix the sales.
| Episode | Date |
|---|---|
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EP37 Never brief a flavour supplier without this
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Sep 24, 2026 |
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E36 The difference between a flavour consumer like and the one they remember
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Sep 17, 2026 |
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EP35 Why your flavour name could be the reason your sales are slowing down
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Aug 13, 2026 |
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EP34 The flavour mistake food brands always make when reformulating
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Aug 06, 2026 |
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EP33 Making food smaller vs making it better (the GLP-1 shift)
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Jul 30, 2026 |
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EP32 What Product Development Really Looks Like (For Food and Drink Founders)
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Jul 23, 2026 |
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EP31 Stop tracking sales. This is the metric that actually matters for food brands
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Jul 16, 2026 |
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EP30 59% of consumers judge your functional drink on taste, not its health benefits
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Jul 09, 2026 |
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EP29 76% of food products FAIL (and your flavour brief is the reason why)
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Jul 02, 2026 |
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EP28 Still getting taste complaints? You're solving the wrong problem
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Jun 25, 2026 |
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EP27 Why your customers buy your product once and never come back
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Jun 18, 2026 |
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EP26 Your food product passes the taste test and STILL gets delisted (here is why)
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Jun 11, 2026 |
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EP25 Why staying on shelf is HARDER than getting listed (the one metric that decides it)
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Jun 04, 2026 |
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EP24 76% of new food products FAIL (and nobody tells you the real reason why)
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May 28, 2026 |
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EP23 Gen Z's palate is MORE complex than you think (the 5 flavour trends food and drink brands need in 2026)
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May 20, 2026 |
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EP22 Why Trying to Please Everyone With Your Flavour Will DESTROY Your Brand
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May 14, 2026 |
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EP21 The BRUTAL truth about clean label product development (and why 186 trials is actually okay)
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May 07, 2026 |
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EP20 9 Food and Drink Trends from Expo West 2026
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Apr 30, 2026 |
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EP19 How 2 Great Suppliers Cost These Food Brands THOUSANDS
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Apr 23, 2026 |
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EP18 Packaging gets the interest, FLAVOUR gets the repeat purchase
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Apr 09, 2026 |
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EP17 I Received a Functional Product That Tasted TERRIBLE. Here's What I Did
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Mar 26, 2026 |
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EP16 You are doing EVERYTHING right (and your food product development is still stuck)
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Mar 19, 2026 |
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EP15 She heard the same negative feedback all day (and still thought her drink product was FINE)
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Mar 12, 2026 |
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EP14 How I tell you exactly what's wrong with your product flavour in ONE week (behind-the-scenes)
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Mar 05, 2026 |
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EP13 I tasted their product at an event and found the problem IMMEDIATELY (they had no idea)
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Feb 26, 2026 |
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EP12 Does Your Product Actually Taste the Way You Think? | The Blind Spot Problem
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Feb 16, 2026 |
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EP11 How To Know When Your Product Is Actually Ready To Launch?
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Feb 09, 2026 |
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EP10 The Supply Chain Change That Destroyed A Product
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Feb 02, 2026 |
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EP9 Why "Free" Flavour Development Is Costing You Thousands
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Jan 26, 2026 |
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EP8 When A Food Scientist Tried To Sabotage My Clean-Label Product (And Why We Proved Them Wrong)
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Jan 19, 2026 |
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EP7 2026 Flavour & Consumer Trends
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Jan 12, 2026 |
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EP6 What I Learned Fixing Flavours in 2025 | Year-End Reflections & Case Studies
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Dec 30, 2025 |
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EP5 Why Popular Flavours Don't Work | Plant-Based Protein Case Study
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Dec 16, 2025 |
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30 November - Your Food Product Development Questions Answered
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Nov 30, 2025 |
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29 November - "It Doesn't Taste Like Strawberry!" | How to Fix Confused Tasting Sessions
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Nov 29, 2025 |
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28 November - "I Have a Bad Palate" is a Lie | How to Train Your Brain to Taste Better
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Nov 28, 2025 |
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27 November - How Long Does Food Product Development Really Take?
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Nov 27, 2025 |
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26 November - From Corporate to Consultant | Why I Help Food & Drink Brands Create Better Products
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Nov 26, 2025 |
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25 November - Stop Picking "Safe" Flavours That Don't Work
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Nov 25, 2025 |
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24 November - Why Your Product Tastes Different After Scale-Up
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Nov 24, 2025 |
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23 November - How Ingredients Change Your Flavour Profile
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Nov 23, 2025 |
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22 November - Why Your Food & Drink Tastings Aren't Working?
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Nov 22, 2025 |
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21 November - My Functional Food Product Isn't Selling - What Should I Do? | Fix Your Product
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Nov 21, 2025 |
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20 November - How to Adapt Your Product to the UK Market (Family Recipe or Foreign Trend)
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Nov 20, 2025 |
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19 November - Why Non-HFSS & Meat/Dairy Vegan Products Fail?
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Nov 19, 2025 |
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18 November - How to Work with a Flavour House?
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Nov 18, 2025 |
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17 November - Best Flavours for Pea & Rice Protein Products | Vegan Product Development Tips
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Nov 17, 2025 |
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16 November - How to Validate Your Food Product Before Launch (One Person Should NEVER Decide)
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Nov 16, 2025 |
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15 November - Why Your Brain Can't Describe Flavours (And How to Train It) | Food Tasting Skills
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Nov 15, 2025 |
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14 November - Why Natural Extracts & Essences Can Taste Fake (Stop Wasting Money!) | Flavouring Myths
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Nov 14, 2025 |
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13 November - How to Choose a Co-Manufacturer: 6 Questions Every Food Brand Must Ask Before Signing
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Nov 13, 2025 |
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12 November - 6 Rules to Stop Rubbish Tastings & Create Better Food Products | Tasting Best Practices
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Nov 12, 2025 |
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11 November - What Does a Food Scientist Actually Do? Inside Product Development & Flavour Science
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Nov 11, 2025 |
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10 November - Why Your Product Tastes Different After Scaling Up (and How to Fix It)
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Nov 10, 2025 |
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09 November - Your Favourite Flavour Might Not Be Your Consumer’s: How to Adapt Without Losing Authenticity
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Nov 09, 2025 |
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08 November - How to Run Tastings That Actually Help Your Product?
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Nov 08, 2025 |
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07 November - Why Naming Your Flavour Too Soon Destroys Consumer Trust
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Nov 07, 2025 |
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06 November - 5 Flavour Mistakes That Stop Your Product from Selling
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Nov 06, 2025 |
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05 November - Why I Left the Corporate Food Industry to Create EPICSI
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Nov 05, 2025 |
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04 November - How to Brief a Flavour House (Without the Endless Back-and-Forth)
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Nov 04, 2025 |
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03 November - Why Your Tasting Sessions Don’t Work
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Nov 03, 2025 |
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02 November - Can You Create Clean-Label Food Without Additives? Here’s the Truth
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Nov 02, 2025 |
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01 November - What to Expect From the 30-Day Podcast Challenge
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Nov 01, 2025 |
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EP4: Why Your Food or Drink Product Isn't Selling – It’s Not Just the Flavouring
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Oct 06, 2025 |
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EP3: How to Get Your Vitamins and Minerals Claims Right
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Sep 01, 2025 |
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EP2: Mastering Nutrition & Health Claims: What Can You Really Claim?
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Aug 04, 2025 |
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EP1: The Most Common Flavour Mistakes When Developing a F&D Product
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Jul 07, 2025 |
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Introducing The Food Lab: Helping You Build Better Food & Drink Products
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Jun 30, 2025 |