Retail Edit | Actionable Advice to Grow and Scale Your DTC Retail Business
By Kristin Engen
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Category: Entrepreneurship
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Episodes: 25
Description
Most "retail experts" got lucky once and turned it into a course.
I spent 15 years as a Fortune 50 buyer managing a $4 billion portfolio—saying yes or no to Disney, Microsoft, P&G, and hundreds of scrappy startups.
Now I'm actively helping brands close 7-figure retail deals using the exact frameworks I used as the gatekeeper.
I don't guess what buyers want. I WAS the buyer for 15 years. Now I'm the strategist getting brands the yes.
| Episode | Date |
|---|---|
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24. The Launch Mirage: The Seduction, The Carnage, and What Nobody Posts About
|
Mar 12, 2026 |
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23. Retail Isn’t Romance: The Costco vs Walmart Decision
|
Mar 05, 2026 |
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22. The Silent Mistake Costing You Your Next Retail Launch
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Feb 17, 2026 |
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21. The 3 Authority Signals That Help You Land Retail Deals Faster
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Feb 11, 2026 |
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20. Why Being Obsessed With Your Product Is Costing You Retail Deals
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Feb 03, 2026 |
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19. The 5 Shifts That Changed How I Lead, Build, and Win in Business
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Jan 27, 2026 |
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18. The Negotiation Skill That Gives You an Unfair Advantage in Business
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Jan 20, 2026 |
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17. Why Most Brands Fail at Retail Partnerships (And How to Get It Right)
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Jan 06, 2026 |
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16. The Power of Mentorship: How Successful Founders Fast-Track Retail Growth
|
Dec 30, 2025 |
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15. Retail Readiness for 2026: How to Position Your Brand for Long-Term Growth
|
Dec 23, 2025 |
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14. The Ultimate SMS Strategy for eCommerce Brands Wanting More Sales
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Dec 16, 2025 |
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13. How to Use Email Marketing to Grow Your DTC Brand (Without Being Salesy)
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Dec 09, 2025 |
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12. The DTC Strategy I’d Use to Launch a Brand Today
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Dec 02, 2025 |
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11. Turning Setbacks Into Strategy: A Mindset Episode for DTC Brands
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Nov 25, 2025 |
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10. 5 Things You Should Never DIY When Scaling into Retail
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Nov 18, 2025 |
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09. The Five “Love Languages” of Retail: How to Speak So Buyers Actually Listen
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Nov 11, 2025 |
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08. The 5 Branding Realities Every DTC Founder Needs to Know Before Going Retail
|
Nov 04, 2025 |
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07. When to Walk Away from a Retail Deal (Without Burning Bridges)
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Oct 28, 2025 |
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06. The Real Key to Retail Success: Why Grit Beats Glamour Every Time
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Oct 21, 2025 |
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05. Measure What Actually Matters: The Retail Data Every Buyer Cares About
|
Oct 14, 2025 |
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04. Cash is Queen (And Your Brand Story Isn't Paying the Bills)
|
Oct 07, 2025 |
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01. Why I Started Retail & Shiz (and Why the Usual Retail Advice is Failing You)
|
Sep 30, 2025 |
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02. The Unfiltered Truth About Getting Into Retail
|
Sep 30, 2025 |
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03. The #1 Thing Retail Buyers Actually Care About (and It’s Not Your Brand Story)
|
Sep 30, 2025 |
|
Welcome to the Retail + Shiz Podcast
|
Sep 11, 2025 |