Google Ads Strategy Hub
By Sarah Stemen
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Category: Marketing
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Episodes: 119
Description
Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don't need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Google Ads campaigns.
Each episode dives into the core strategies behind effective Google Ads—the "why" behind the "how." Sarah will tackle the most common questions, uncover proven techniques, and help you think like a pro. From setting up your first campaign to understanding what's really working, this podcast is designed to give you the confidence to run your own ads and achieve real results.
| Episode | Date |
|---|---|
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Is Your Ad Copy Terrible In Google Ads
|
Nov 12, 2026 |
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How To Stress Less On Google Ads
|
Nov 12, 2026 |
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Are Google Ads Healthcare Policies Hurting Your Ads?
|
Nov 11, 2026 |
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What Google Ads "Experts" Won’t Tell You About Their Channels
|
Nov 10, 2026 |
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Is Google’s New PMax Asset Test Worth Turning On?
|
Nov 09, 2026 |
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Google Ads For Small Businesses - Reality Check
|
Nov 08, 2026 |
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Where Did All The Good Google Ads Managers Go?
|
Nov 07, 2026 |
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Did The Aug 17th Update Make This Account Worse
|
Nov 06, 2026 |
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How Can A Local Restaurant Run Google Ads
|
Nov 05, 2026 |
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What Is Happening With Google Ads Agencies
|
Nov 04, 2026 |
|
Why Did Performance Dip When I Went To Performance Max?
|
Oct 26, 2026 |
|
Why Is Google Ads So Expensive
|
Oct 23, 2026 |
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Too Much AI In Google Ads
|
Oct 22, 2026 |
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Google Ads Coaching: How to Fix Rising Ad Costs
|
Oct 21, 2026 |
|
Why Are We Obsessed With Adding Negatives?
|
Oct 19, 2026 |
|
The Loudest Google Ads Content
|
Oct 16, 2026 |
|
Google Ads Channel Prioritization
|
Oct 15, 2026 |
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Should You Pause Google Ads When You Are Away
|
Oct 15, 2026 |
|
What Is Google Ads Coaching
|
Oct 14, 2026 |
|
How to Handle Unaffordable Google Ads CPCs
|
Oct 14, 2026 |
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Do We Need The Google Ads Interface Anymore
|
Oct 13, 2026 |
|
The Dark Side of AI Automation in Google Ads
|
Oct 12, 2026 |
|
How To Optimize Your Search Ads
|
Oct 09, 2026 |
|
Why More Google Ads Optimizations Won't Get You More Clients
|
Oct 02, 2026 |
|
Is The Aug 17th Bidding Update An Issue? REAL Example
|
Sep 30, 2026 |
|
Redefining Google Ads Consulting For Small Businesses
|
Sep 28, 2026 |
|
Get Unstuck On Google Ads: Coaching, Audits, and Custom Builds
|
Sep 25, 2026 |
|
The Dirty Secret Google Ad Agencies Don’t Want You to See
|
Sep 01, 2026 |
|
Your $2000 A Month Google Ads Retainer
|
Aug 31, 2026 |
|
The Scariest Part of Fixing Your Google Ads
|
Aug 28, 2026 |
|
Embarrassed By Your Google Ads Setup?
|
Aug 27, 2026 |
|
Why You're Confused by Your Google Ads Data
|
Aug 20, 2026 |
|
How Much Time Should You Actually Spend on Google Ads?
|
Aug 18, 2026 |
|
If You Feel Like You're Losing at Marketing
|
Aug 17, 2026 |
|
What You Should Know About Google's Updated Language Targeting
|
Aug 13, 2026 |
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How You Should Really Choose Your Google Ads Keyword Match Types
|
Aug 11, 2026 |
|
The Google Ads Industry Is Afraid Of You
|
Aug 10, 2026 |
|
Why Your "Lazy" AI Google Ads Audit Is Actually Genius
|
Aug 06, 2026 |
|
Are Your Google Ads Actually Working (Or Is Your Agency Tricking You)?
|
Aug 05, 2026 |
|
Why Your Google Ads Account Doesn't Need to Be Perfect
|
Aug 03, 2026 |
|
Google's New Search Console Update Is a Preview of Your Google Ads Future
|
Jul 31, 2026 |
|
Why Your Google Ads Are Only 'Good Enough' Even With AI Running Them
|
Jul 31, 2026 |
|
You Don't Need Better Ads. You Need a Better Marketing Strategy
|
Jul 29, 2026 |
|
Why You Don't Trust Your Own Google Ads Decisions (And How to Fix It)
|
Jul 28, 2026 |
|
Why Your Keywords Aren't Working Anymore
|
Jul 24, 2026 |
|
Why I Refuse to Teach Google Ads Tutorials Anymore
|
Jul 23, 2026 |
|
What My "Failing" YouTube Channel Taught Me About Marketing
|
Jul 22, 2026 |
|
Google Ads Can Be Overwhelming
|
Jul 19, 2026 |
|
Google Ads Coaching With Sarah Stemen
|
Jul 15, 2026 |
|
Your Google Ads & The Human Searching
|
Jul 15, 2026 |
|
How To Sell Expensive Products In Google Ads
|
Jul 13, 2026 |
|
Should We Even Be Creative In Marketing Campaigns
|
Jul 12, 2026 |
|
How Much Can We Trust Google
|
Jul 12, 2026 |
|
Should I Update My Landing Page For Google Ads
|
Jul 11, 2026 |
|
Should I Run YouTube Ads
|
Jul 10, 2026 |
|
Why Did My Google Ads Perform Worse Last Month
|
Jul 09, 2026 |
|
Stop Touching Your Google Ads (You’re Ruining Them)
|
Jul 08, 2026 |
|
Stop Looking at Google Ads Data (Look at This Instead)
|
Jul 07, 2026 |
|
What My Boston Day Taught Me About My Clients
|
Jun 20, 2026 |
|
Should I Use An Automated Rule In Google Ads
|
Jun 17, 2026 |
|
Is Your Agency Copy & Pasting AI Ads In Google
|
Jun 15, 2026 |
|
Organic Discovery Isn’t Dying. Qualified Discovery Is Being Born.
|
Jun 13, 2026 |
|
The AI "Blandness" With Google Ads
|
Jun 10, 2026 |
|
OMG, I Did an AI Audit On Myself
|
Jun 09, 2026 |
|
Ghost Clicks In Google Ads
|
Jun 06, 2026 |
|
What Is the New Universal Cart On Google
|
Jun 06, 2026 |
|
Last Day at SMX Boston #SMX
|
Jun 05, 2026 |
|
SMX Boston Day 2
|
Jun 04, 2026 |
|
Why YouTube Matters For Google Ads
|
Jun 03, 2026 |
|
SMX Is Starting Today & I Am Here For It
|
Jun 03, 2026 |
|
How Do I Keep Up On Google Ads Changes
|
May 30, 2026 |
|
Lead Gen Finally Got Its AI Moment (And It's Not What You Think)
|
May 25, 2026 |
|
The 1 Sentence That Explains GML 2026
|
May 22, 2026 |
|
GML Update 1: Ads In AI Overviews & AI Brief
|
May 21, 2026 |
|
Why Google Ads Keeps Finding Bargain Hunters (And How to Fix It in 2026)
|
Jan 27, 2026 |
|
Why Are Negative Keywords Being Ignored 2026
|
Jan 23, 2026 |
|
Co‑Pilot Checkout and Brand Agents: What They Really Signal
|
Jan 10, 2026 |
|
What Are Audience Signals in Google Ads?
|
Jan 09, 2026 |
|
How Much Should You Spend On Google Ads
|
Jan 08, 2026 |
|
Google Ads 2025: The 6 Pillars of Google's NEW AI Plan
|
Dec 08, 2025 |
|
Can I use Gemini Or ChatGPT For Google Ads?
|
Nov 26, 2025 |
|
Google Ads Failed? Why Your Winning Strategy Quit Working
|
Nov 18, 2025 |
|
Google Ads Costs RISING? The Real Reason Your CPC Is Too High
|
Nov 11, 2025 |
|
Can't Afford Google Ads? The Cheap Campaign Hack
|
Nov 10, 2025 |
|
How to Scale A Google Ads Account
|
Nov 06, 2025 |
|
Google Ads Too Expensive? Build Your Business for $0 Today
|
Nov 04, 2025 |
|
Why Perfectionism in Google Ads is Ruining Your Budget in 2025
|
Nov 03, 2025 |
|
Why Your Ads Are Getting Ignored
|
Oct 31, 2025 |
|
Google Ads is NOT a 'GET RICH QUICK' side Hustle
|
Oct 29, 2025 |
|
Your Google Ads Agency Is Obsolete (Save Your Budget!)
|
Oct 28, 2025 |
|
Debunking AI's "Perfect" PPC Ad Copy
|
Oct 27, 2025 |
|
Stop Fighting Google Ads: Why Broad Match Works Now (and What Changed)
|
Oct 26, 2025 |
|
New Google Ads Brand Report: Is TV Advertising Next?
|
Oct 24, 2025 |
|
The Truth About Redundant Keywords in Google Ads (Explained Simply)
|
Oct 22, 2025 |
|
Are There Google Ads In Google's AI Overviews? Google Ad Experts Talk
|
Oct 20, 2025 |
|
Google Ads Waste: The Truth Every Small Business Needs Today
|
Oct 19, 2025 |
|
Google Ads Performance Max, AI Max & DSA Explained in less than 8 minutes
|
Oct 18, 2025 |
|
Is Your Google Ads Budget Safe with AI Max? (3 MUST-DO Audits)
|
Oct 17, 2025 |
|
The Black Friday Google Ads Strategy: Are You Missing Step 4?
|
Oct 16, 2025 |
|
4 Counter-Intuitive PPC Truths That Will Make You a Better Marketer
|
Oct 15, 2025 |
|
How to Increase Your Google Ads Click-Through Rate (Without Being Clickbaity)
|
Oct 15, 2025 |
|
Is Your Google Ads Account Gen-Z Proof?
|
Oct 14, 2025 |
|
How Do I Get My Ads In AI Overviews in Google Ads
|
Oct 13, 2025 |
|
How To Improve Impression Share In Google Ads
|
Oct 12, 2025 |
|
Why Are My Google Ads Not Converting (4 Ways To Fix A Broken Google Ads Account)
|
Oct 11, 2025 |
|
Are Google Ad Agencies Dying in 2025
|
Oct 10, 2025 |
|
What Do You Think About Ethics in PPC?
|
Oct 09, 2025 |
|
Why Your Black Friday Google Ads Will FAIL (and The Strategy to Fix It)
|
Oct 07, 2025 |
|
How to Fix a HIGH COST, LOW CONVERSION keyword in Google Ads
|
Oct 06, 2025 |
|
3 Google Ads Strategy SECRETS NO ONE Tells You
|
Oct 04, 2025 |
|
Performance Max is NOT for Everyone: Google Ads Expert Thoughts
|
Oct 03, 2025 |
|
Google Ads is NOT a Sales Pitch (Why Your Campaigns FAIL)
|
Oct 02, 2025 |
|
Why Top Agencies Are Training Copywriters On Reddit In 2025
|
Oct 01, 2025 |
|
Should You Trust Google Ads Reps? What Small Business Owners Need to Know in 2025
|
Sep 30, 2025 |
|
Are Google Ads Worth It Anymore
|
Sep 27, 2025 |
|
Google Ads Broad Match: Should DIY Business Owners Trust It in 2025? (Pros & Cons)
|
Sep 24, 2025 |
|
How Many Keywords Per Ad Group? (Google Ads Strategy for Small Businesses)
|
Sep 22, 2025 |
|
The Old-School Rule That Still Works for Google Ads in 2025
|
Sep 19, 2025 |
|
The Google Ads Strategy Hub - A New Mindset
|
Sep 18, 2025 |