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Building a Clear Authentic Brand is a faith-driven podcast for business owners of trades and service businesses who want to build a business that’s clear, authentic, and aligned from the inside out.
Hosted by Amy Dardis, founder of Clear Authentic Brands, episodes tackle practical business topics like hiring, retention, alignment, and brand clarity. As well as the deeper battles we wrestle with as entrepreneurs like authenticity, burnout, stewardship, and learning to rely on God in every season.
Listen to interviews with trades and contractor business owners, lessons from real life stories and get insight you can actually apply in your own business.
New episodes every Monday.
Learn More: www.ClearAuthenticBrands.com
| Episode | Date |
|---|---|
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61- Growing Your Own Leaders with HVAC Owner Rich Ashton
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Jul 13, 2026 |
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60- Why Business Owners Struggle To Explain Why Customers Should Choose Them
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Jul 06, 2026 |
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59- Personality-First Hiring with Matt Christensen
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Jun 29, 2026 |
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58- How to Use Your Weekly Team Meeting to Strengthen Team Trust and Engagement
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Jun 22, 2026 |
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57- How To Attract, Engage, and Keep Employees with Kim Leifsen
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Jun 15, 2026 |
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56- The Blessing of Clarity and Alignment in Business (pt 2)
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Jun 08, 2026 |
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55- The Cost of Confusion and Misalignment In Business (pt 1)
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Jun 01, 2026 |
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54- The 5-Layer Interview Question Framework for Hiring the Right People
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May 25, 2026 |
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53- Why Brand Clarity Is the Root of Hiring, Marketing, and Culture Problems
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May 18, 2026 |
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52- Addressing Brand Misalignment and Divided Loyalty
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May 11, 2026 |
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51- The Connection Between Personal Identity and Brand Identity with Matt Steinruck
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May 04, 2026 |
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50- Why Authenticity Builds More Trust Than Strategy Ever Will
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Apr 27, 2026 |
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49- Hiring in 4K: How to See Candidates Clearly Before You Make the Offer with TJ Kastning
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Apr 20, 2026 |
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48- How to Find Your Unique Abilities and Stop Working Against Your Wiring
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Apr 13, 2026 |
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47- Brand Identity, Marketplace Calling, and the Power of Showing Up as Who God Made You (with LaTricia Morris)
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Apr 06, 2026 |
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46- The Lies That Keep You Stuck with the Wrong Team
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Mar 30, 2026 |
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45- Hiring With Faith Over Fear
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Mar 23, 2026 |
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44- Story, Identity, and Why the Right Hire Changes Everything
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Mar 16, 2026 |
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43- Why Hypothetical Interview Questions Don't Work (And What to Ask Instead)
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Mar 09, 2026 |
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42- Ten Ways to Verify a Candidate Before You Make the Offer
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Mar 02, 2026 |
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41- Interview Red Flags You Should Never Ignore
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Feb 23, 2026 |
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40- How to Get Past Vague and Rehearsed Answers in an Interview
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Feb 16, 2026 |
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39- How to Create an Interview Experience So People Actually Open Up
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Feb 09, 2026 |
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38- How To Build A Hiring Process That Verifies Role Fit & Character Alignment
|
Feb 02, 2026 |
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37- The 3 Things Every Interview Must Reveal
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Jan 26, 2026 |
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36- Why You Should Always Do Two Interviews Before Hiring (And What Changes the Second Time)
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Jan 19, 2026 |
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35- The 6 Objectives of Interviewing To Hire With Confidence
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Jan 15, 2026 |
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34- The Real Cost of Hiring The Wrong Person
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Jan 12, 2026 |
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33- Why Hiring Is the Most Important Process in Your Business
|
Jan 08, 2026 |
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32- How to Build a Clear Vision for Your Life
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Jan 05, 2026 |
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31- Rhythms & Habits to Find Clarity in the Chaos
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Jan 01, 2026 |
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30- The Idol of Fear: How to Fight for Hope When the Storm Feels Unending
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Dec 29, 2025 |
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29- The Idol of Comfort: What God Strips Away Before He Builds Something New
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Dec 22, 2025 |
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28- The Idol of Money: Breaking a Scarcity Mindset and Learning to Give Before You Feel Ready
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Dec 18, 2025 |
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27- The Idol of Ambition: Building for Yourself Instead of God's Glory
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Dec 15, 2025 |
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26- The Idol of Pride: When Accomplishments Harden Our Heart
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Dec 11, 2025 |
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25- The Idol of Advice: When Business Experts Drown Out God's Voice
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Dec 08, 2025 |
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24- The Idol of Approval: When Metrics and Likes Matter More Than Obedience
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Dec 04, 2025 |
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23- The Idol of Control: Trying to Force God's Plan on Your Timeline
|
Dec 01, 2025 |
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22- The Idol of Your Own Strength: Relying on Hustle Instead of God
|
Nov 27, 2025 |
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21- When Your Business Becomes an Idol
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Nov 24, 2025 |
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20- Idols in Entrepreneurship: When Good Things Take God's Place
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Nov 20, 2025 |
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19- How to Know When God Is Preparing You for a New Season
|
Nov 17, 2025 |
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18- Why Contribution Determines Whether Employees Stay or Leave
|
Nov 13, 2025 |
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17- Why Capacity Alignment Determines Excellence and Growth
|
Nov 10, 2025 |
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16- How Defining What You Won’t Tolerate Protects What You Value
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Nov 06, 2025 |
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15- Why Traits Alignment Determines Who Thrives in Your Business
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Nov 03, 2025 |
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14- Why Work Style Alignment Impacts Employee Engagement and Performance
|
Oct 30, 2025 |
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13- Why Defining What You Believe Is Key to Team Alignment
|
Oct 27, 2025 |
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12- Creating Alignment With Your People
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Oct 23, 2025 |
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11- How to Handle Opposition When Implementing Change
|
Oct 20, 2025 |
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10- How to Implement Change and What to Expect in the Process
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Oct 16, 2025 |
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09- The First Step To Implementing Real And Lasting Change
|
Oct 13, 2025 |
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08- Build a Brand People Believe In
|
Oct 09, 2025 |
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07- What Meaningful Work Really Is and Why it Matters
|
Oct 06, 2025 |
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06- My Journey to Building an Authentic Brand
|
Oct 02, 2025 |
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05- How To Build Accountability to Protect Your Brand and Culture
|
Sep 30, 2025 |
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04- How to Align Your People, Processes, and Messaging for a Clear, Authentic Brand
|
Sep 29, 2025 |
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03- Why Clarity Is the Foundation of a Clear, Authentic Brand
|
Sep 22, 2025 |
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02- The Framework To Build A Clear Authentic Brand
|
Sep 18, 2025 |
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01- Called to Build A Clear Authentic Brand
|
Sep 18, 2025 |