Cheer Chapters: Building Cheer Businesses, Coaching Allstar & Accidentally Becoming an Author

By Allison Sack

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Category: Sports

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Episodes: 27

Description

20+ Years in Cheer… and Still Not Done Talking About It!

Cheer Chapters is all about sharing my 20+ years in the cheerleading world. This sport has been a massive part of my life (and let’s be honest, sometimes it took over my life—if you know, you know). My goal is simple: to help grow this sport and support others on their own cheer journeys.

So… am I the woman for you? Well, I’m pretty straightforward. I’m prone to going off-topic, taking a few side quests (consider yourself warned), and speaking from the heart. I’ve worn many hats—athlete, coach, program owner, event provider—and now, mum, ADHD-brain wrangler, and dyslexic wordsmith.

I didn’t take the traditional path into Allstar cheerleading. Instead, I stumbled in through youth work at the age of 16, straight into coaching—and never looked back. Cheer stole my heart, my weekends, and sometimes my sanity (again, if you know, you know).

Here, I’ll be sharing it all: the mistakes, the must-haves, the chaos of starting a cheer business, coaching tinies, and even my unexpected author journey. Whether you’re watching on YouTube, tuning into the podcast, or reading the blog, I hope you find something useful for your own cheer adventure—or at the very least, something that makes you laugh.

Much love,

Allison xx


Episode Date
#27 BOOKS: Sneak Peek into Cheer Diaries Book 3 | Tumble Trouble with Kenzie
May 12, 2026
#26 BOOKS: Sneak Peek into Cheer Diaries Book 2 | Cheer Camp with Jayden
May 12, 2026
#25 BOOKS: Sneak Peek into Cheer Diaries Book 1 | Team Tryouts with Elodie
May 12, 2026
#24 BONUS EPISODE: When the Athletes Interview the Coach
Feb 12, 2026
#23 CHEER COACHES: Time-Saving Hacks Every Cheer Coach Needs
Feb 05, 2026
#22 BOOKS: Books in the Making| Deep in the Cheer Diaries Creation Process
Jan 29, 2026
#21 AUTHOR: Behind the Scenes: Working With My Illustrator for The Cheerleader Book Club
Jan 22, 2026
#20 PROGRAM OWNERS: Branding Your Cheer Program: Your Identity, Your Vibe, Your Stand-Out Factor
Jan 15, 2026
#19 CHEER PARENTS: How a Cheer Season Actually Works (From Try-Outs to Comps)
Jan 08, 2026
#18 CHEER COACHES: Season Planning 101: Building a Cheer Year From the Ground Up
Jan 01, 2026
#17 BOOKS: Book in the Making | Inside My Upcoming Cheerleading Kids’ Book Graphic Novel Series
Dec 25, 2025
#16 AUTHOR: From Zero to Self-Published Author | Real Step-By-Step Journey (Chaos, Checklists & Cheerleading!)
Dec 18, 2025
#15 PROGRAM OWNERS: Starting Your Own Cheer Program | Tips, Checklist & Real Talk from a 20-Year Coach
Dec 11, 2025
#14 CHEER PARENTS: Cheer Season 101: What Parents Need to Know Before Signing Up
Dec 04, 2025
#13 CHEER COACH: Cheerleading Tips, Stunts & Injury Prevention | Interview with a Coach
Nov 27, 2025
#12 BOOKS: A Deep Dive Into My Cheerleading Journal | Cheer Activity Book
Nov 20, 2025
#11 BOOKS: A Deep Dive Into Brave Bow to Toe | Cheerleading Book 4
Nov 13, 2025
#10 BOOKS: Cheer Competition Jitters | Brave Bow to Toe Sneak Peek
Nov 06, 2025
#9 BOOKS: Boys in Cheerleading: Carter’s Story in Jumping Into Cheer Behind The Book
Oct 30, 2025
#8 BOOKS: Sneak Peek Jumping into Cheer | Carter’s First Step into Cheerleading
Oct 23, 2025
#7 BOOKS: Behind The Book I Want That Skill | Cheerleading Twins, Dedication & Grit
Oct 16, 2025
#6 BOOKS: A Sneak Peek Into I Want That Skill | Tumble Skill Grit: Myra & Taffie’s Perseverance Story
Oct 10, 2025
#5 BOOKS: Meet Lily: My First Book & Why Tall Girls Belong in Cheer
Oct 02, 2025
#4 BOOKS: A Sneak Peek Into Cheer For You | My First Cheerleading Book
Sep 25, 2025
#3 BOOKS: Paperback vs Hardcover: Which Cheerleading Books Are Worth Buying?
Sep 18, 2025
#2 BOOKS: What’s Inside the Secret Book Club? Cheerleading Books for Kids
Sep 18, 2025
#1 AUTHOR: From Cheer Coach to Self-Published Author: My Journey with Dyslexia & ADHD
Sep 18, 2025