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The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.
And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...
Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
| Episode | Date |
|---|---|
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36. Retain more clients in your DFY services, membership, and digital products
|
May 11, 2026 |
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35. Always Be Selling - 7 sneaky places to add copy and make more sales
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May 04, 2026 |
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34. Copy Chats - How Breanna Owen Uses Human Design To Write Copy
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Apr 27, 2026 |
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33. What Are Copy VIP Days, And When Are They Better than Copy Projects?
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Apr 20, 2026 |
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32. The Ultimate Launch Email Guide
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Apr 13, 2026 |
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31. How to Give Your Service Provider Feedback
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Apr 06, 2026 |
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30. The Most Common Copywriting Mistakes in Q1 2026
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Mar 30, 2026 |
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29. Edu-selling: Sales That Feel Darn Good
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Mar 23, 2026 |
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28. Copy And Confidence Goals for 2026
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Mar 16, 2026 |
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27. What Copy Goes in Ads - Funnels 101
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Mar 09, 2026 |
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26. What to Write In Your Nurture Emails - Funnels 101
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Mar 02, 2026 |
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25. Welcome Email Sequence Copy - Funnels 101
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Feb 23, 2026 |
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24. Checkout Page Copy Essentials and Upgrades - Funnels 101
|
Feb 16, 2026 |
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23: Thank You Pages & Tripwires - Funnels 101
|
Feb 09, 2026 |
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22. Opt-in Page Copy - Funnels 101
|
Feb 02, 2026 |
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21. How Funnels Work In Small Businesses - Funnels 101
|
Jan 26, 2026 |
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20. Reengaging an Abandoned Email List
|
Jan 19, 2026 |
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19. How AI Is Messing With Your Sales
|
Jan 12, 2026 |
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18. How To Talk About Money On Your Sales Page
|
Jan 05, 2026 |
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17. 3 Key Sections to Add to Your Sales Page in 2026
|
Dec 29, 2025 |
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16. Should Service Providers Put Pricing On Their Sales Pages?
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Dec 22, 2025 |
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15. Copy On Demand: Behind the Scenes & What Clients Are Saying
|
Dec 15, 2025 |
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14. What NEEDS To Go In Your Copy (and What to Leave Out)
|
Dec 08, 2025 |
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13. Beat the Trust Recession with Copy That Connects with Buyers
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Dec 01, 2025 |
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12. How Copy and Design Impact Sales Page Conversions (3 Design Experts Weigh In)
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Nov 24, 2025 |
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11. How to Hire a Copywriter (And When a VIP Day Makes Sense)
|
Nov 17, 2025 |
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10. How I Became a Digital Nomad Copywriter
|
Nov 10, 2025 |
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9. How to Write High-Converting CTAs That People Want to Click
|
Nov 03, 2025 |
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8. Writing Above the Fold Sales Page Copy That Converts
|
Oct 27, 2025 |
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7. How to Write Attention-Grabbing Sales Page Headlines That Convert
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Oct 20, 2025 |
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6. What Goes Into a High-Converting Sales Page (and What to Leave Out)
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Oct 13, 2025 |
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5. Why Your Offer Isn’t Selling: Signs You’re Too Close to Your Messaging
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Oct 06, 2025 |
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4. The Problem With Pain Point Marketing in Your Copy (and How to Fix It)
|
Sep 29, 2025 |
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1. Welcome to Copy And: A Podcast for Copy that Converts BETTER
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Sep 22, 2025 |
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2. Content vs Copy: What’s the Difference (and Which One Your Business Actually Needs)
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Sep 22, 2025 |
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3. Sales Psychology for Copywriting: How to Write Copy That Converts
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Sep 22, 2025 |
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Intro to Copy And
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Sep 19, 2025 |