Hosted by Jim DiPiazza, a veteran creative marketing executive and founder of Area of Expertise, What’s the Big Idea? unpacks the bold decisions, brand pivots, and creative plays that fuel real business growth. Jim speaks with founders, CMOs, and brand leaders from companies in transition—those scaling fast, repositioning, or seeking breakout visibility—about the marketing moments that made a difference. If you’re a growth-stage brand tired of funnel jargon and ready for strategic clarity, this is your new go-to listen.