So What: The PR Strategy Podcast is where PR insiders, brand storytellers, and media thinkers go behind the scenes of modern communications. Hosted by The Bulleit Group team, each episode explores the strategies, struggles, and standout moments shaping today’s content and comms landscape. Whether we’re talking to journalists, founders, or our own team members, So What gives you an inside look at how powerful stories get made, and why they matter now more than ever. Show is produced by The Bulleit Group.