The Marketing Podcast

By Mediacharge

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Category: Marketing

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Episodes: 45

Description

The podcast for marketing leaders to stay ahead of the curve, challenge their thinking, and sharpen their strategy. Hosted by Ben Dietrich, founder of Mediacharge, and his team, this show brings you into candid conversations with some of the most accomplished marketing strategists. Each episode explores not only the latest industry trends, but also the tough questions leaders face in a fast-changing environment—ranging from the real impact of AI to the future of customer engagement and growth. Expect unfiltered debates, bold ideas, and practical insights.

Episode Date
How authenticity shapes our buying decisions in the age of AI - DemandGen Connect 2026
Oct 07, 2026
Google's AI Spam Crackdown, McDonald's Ad Network, Lidl's USP Grab & Netflix's Ad Rules
Sep 29, 2026
Creator TV, AI Shopping Agents & Why B2B Buyers Want Stories
Sep 25, 2026
Amazon DSP Integration: ChatGPT Becomes a New Hub
Sep 15, 2026
You Can't Buy Something You Don't Understand" — Why Most B2B Brands Say Nothing
Sep 08, 2026
Meta's $17B Bill, a16z Ditches Software & GTA VI's Netflix Stunt
Sep 01, 2026
OpenAI Ads Come to Europe, Meta's Child Safety Reckoning & The Trust Formula in Creator Marketing
Aug 25, 2026
Why Recency Beats Authority: AI Overviews, Amazon's Media Spend & the Cost of Letting AI Write for You
Aug 20, 2026
AI Everywhere: Disclosure Laws, Google AI Max & Netflix’s Sports Bet
Aug 11, 2026
Customer Psychology in B2B Marketing
Aug 04, 2026
Understanding consumer responses to AI and virtual reality product presentations
Jul 29, 2026
The Paid Media Budget Gap: Fixing the Post-Click Experience
Jul 21, 2026
How New Video and Social Reports Will Change Your SEO
Jul 14, 2026
The Revival of Zoom? Moving into the RevenueOps Space
Jul 07, 2026
Unpacking AI in Marketing: A Dive into Microsoft's Copilot and OpenAI's ambitions
Jun 30, 2026
Reddit AI Ads: Transforming Target Marketing with AI Generated User Chat
Jun 23, 2026
Salesforce's Gamble: A $3.6 Billion Bet on Fin
Jun 16, 2026
SEO in the Age of GEO: Rethinking Share of Voice, Google’s New GSC Metrics & Apple’s Gemini-Siri Move
Jun 09, 2026
Capturing brand momentum: creators vs. celebrities
Jun 02, 2026
Spotify Goes Short-Form & Google Changes the Checkout Game
May 28, 2026
Co-branding: risky stunt or smart move? A case study from Swatch x Audemars Piguet
May 19, 2026
Will Claude blackmail you too?
May 12, 2026
OpenAI Opens ChatGPT Ads to Self-Service Platform
May 08, 2026
Positioning vs. Positionless Marketing: taking apart the debate
Mar 21, 2026
Are we all Over-Targeting? The Case for Going Broad
Mar 13, 2026
UGC - keep it basic!
Mar 06, 2026
Your Tracking Is Lying: Common Pitfalls & Attribution Myths
Feb 27, 2026
Ai Video in 2026: Who Survives the Content War?
Jan 29, 2026
What the World’s Greatest Creative Strategies Have in Common
Jan 23, 2026
Freelancer vs Agency vs In‑House - who actually delivers?
Jan 15, 2026
Our 2026 Marketing Predictions - what will move the needle?
Jan 09, 2026
Conversion Tracking Demystified: Stop Guessing, Start Scaling
Jan 01, 2026
Out-Of-Home: Money waste or secret weapon?
Dec 25, 2025
Modern Demand Gen: Strategy Deep Dive (Part 2)
Dec 18, 2025
Personas: do we still need them in 2026?
Dec 12, 2025
Ads in ChatGPT? Here’s How It Could Flip Marketing on Its Head
Dec 04, 2025
Modern Demand Gen: Hype or Safe Bet? (Part 1)
Nov 28, 2025
Why Most Marketing Strategies Fail
Nov 20, 2025
OpenAi vs. Microsoft: a marriage in crisis
Nov 13, 2025
Economic Crisis Management: The Marketing Playbook
Nov 06, 2025
Why LinkedIn Beats all other Channels for B2B
Oct 31, 2025
The Future of AI, Made in Europe — A conversation with Aleph Alpha
Oct 23, 2025
AI Mode - how search gets fundamentally reshaped
Oct 16, 2025
AI‑Creatives: Brand killer or performance driver?
Oct 09, 2025
Is SEO dead?
Oct 02, 2025