Welcome to The Culture Of…, a podcast hosted by seasoned strategists Amber Chenevert, PhD and Gary J. Nix, where sharp thinking meets human complexity. Each week, we dig beneath the surface of business, branding, and behavior to ask better questions—not just about what's happening, but why it matters. For us, culture isn't trend reports or buzzwords—it's the system that shapes how people see themselves and navigate the world. Yet too often, it's treated as a backdrop. We think it's the main event. This show is built on a simple belief: if you want to understand what moves people, you have to understand where the tension lives. That tension—between history and hype, performance and power, feeling and function—is where the most meaningful stories (and decisions) take root.