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Entry & Exit is a podcast about building, scaling, and exiting security and fire businesses. Hosts Stephen Olmon and Collin Trimble share their journey growing Alarm Masters through acquisitions and organic growth, along with the lessons they’ve learned along the way.
From recurring revenue strategies to sales, operations, and M&A, Entry & Exit gives business owners and entrepreneurs an inside look at what it takes to succeed in the security industry. Whether you’re starting your first company, growing past the owner-operator stage, or thinking about an eventual exit, you’ll find practical insights and real stories to guide your path.
| Episode | Date |
|---|---|
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How We Grew an Acquired Business 60% in Year One
|
May 20, 2026 |
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Security Company Marketing That Actually Works in 2026 (SEO, AI & Lead Generation)
|
May 15, 2026 |
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Founder’s Journey: The First 90 Days After Buying a Business
|
May 13, 2026 |
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How to Scale Your Business with AI (Without Replacing Your Team)
|
May 08, 2026 |
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How We Bought a Security Company (And Why It Was the Perfect Industry)
|
May 06, 2026 |
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Why Security Is the Perfect Industry for High-Ticket Sales
|
May 01, 2026 |
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Greenfield vs. Acquisition: How to Scale a Security Business the Smart Way
|
Apr 29, 2026 |
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$100K Security System Breakdown: Cameras, Access Control & More
|
Apr 24, 2026 |
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How to Close High-Ticket Deals Using Sales Psychology
|
Apr 22, 2026 |
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Why Burglar Alarms Are Dying (And What’s Replacing Them)
|
Apr 17, 2026 |
|
The Exact Security Tech Stack We’d Use to Scale to $10M
|
Apr 15, 2026 |
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Is AI Replacing Security Operators? (ISC West Breakdown)
|
Apr 08, 2026 |
|
The Exit Playbook: How to Structure a Business Sale for Maximum Value
|
Apr 01, 2026 |
|
How to Prioritize Growth: A Roadmap for Scaling or Selling Your Service Business
|
Mar 25, 2026 |
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AI + International Talent: The Hidden Lever Behind Fast-Growing Service Businesses
|
Mar 18, 2026 |
|
If You’re in Sales, Watch This (How Top Reps Actually Win Deals)
|
Mar 11, 2026 |
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How We’d Spend $50K on Marketing in 2026
|
Mar 04, 2026 |
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How to Turn Your Service Department Into a High-Margin Revenue Engine
|
Feb 25, 2026 |
|
Your RMR Is Leaking — Here’s How We Fix It
|
Feb 18, 2026 |
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The RMR Playbook for Alarm, Security, and Fire Businesses
|
Feb 11, 2026 |
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How Great Sales Reps Win Deals: Budget, Authority, and Urgency
|
Feb 04, 2026 |
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The Financial Cleanup You Need Before You Buy or Sell a Business
|
Jan 28, 2026 |
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How Smart Security Companies Scale Past $3M: KPIs, Talent, and Budget Discipline
|
Jan 21, 2026 |
|
How to Scale a Sales Team in Security (What Actually Works)
|
Jan 14, 2026 |
|
Buying a Business? Don't Make These Mistakes in the First 90 Days
|
Jan 07, 2026 |
|
Due Diligence After LOI: The First 7 Days That Prevent Post-Close Surprises
|
Dec 31, 2025 |
|
Lee Odess: Why Physical Security Is Becoming an Enterprise Software Business
|
Dec 17, 2025 |
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RMR: The 8th Wonder of the Security Business (Here’s Why Buyers Pay More)
|
Dec 10, 2025 |
|
The $1M Service Department Mistake Most Owners Make
|
Dec 03, 2025 |
|
Buying a Business? Here’s How to Find a Deal That Isn’t Trash
|
Nov 26, 2025 |
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Buying a Business and How to Merge Successfully
|
Nov 19, 2025 |
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The Hidden Secret to Faster Quotes and Higher Margins
|
Nov 12, 2025 |
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How To Make Your Business Run Without You
|
Nov 05, 2025 |
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How to Build a Security Company That Actually Closes New Deals
|
Oct 29, 2025 |
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The Secret to Growing a Security Company Fast!
|
Oct 22, 2025 |
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How the Best Security Integrators Hit $10M and Keep Growing
|
Oct 15, 2025 |
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How to Build, Scale, and Sell a Security or Fire Protection Business
|
Oct 08, 2025 |