The Narrative
By The Front Lines
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Category: Business
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Episodes: 28
Description
Welcome to The Narrative, brought to you by Frontlines.io, Silicon Valley's leading B2B podcast production studio.
| Episode | Date |
|---|---|
|
Why 80% of employees use AI tools their company didn't approve
|
Sep 14, 2026 |
|
The research report that took a startup to number two in share of voice | Courtney Brigham
|
Sep 14, 2026 |
|
Narrative is an operational truth, not a messaging strategy | Ashley Robinson
|
Sep 02, 2026 |
|
Christian Potts’ Crisis Comms Playbook
|
Aug 18, 2026 |
|
How Life360 built its IPO narrative before the NASDAQ bell rang | Lynnette Bruno
|
Aug 11, 2026 |
|
The new reality: where policy, PR, and business strategy converge | Christopher Hilton
|
Aug 11, 2026 |
|
How MRI Software applies the StoryBrand framework to acquisitions: making acquired employees the hero instead of the product | Cederick Johnson
|
Aug 06, 2026 |
|
How Bradley Tusk turned 50,000 Uber riders into a lobbying force in one week | Bradley Tusk ($300M AUM)
|
Jul 15, 2026 |
|
How Transcarent turned a congressional testimony into a brand-defining moment | Leslie Krigstein, VP of Communications & Government Affairs at Transcarent
|
Jul 10, 2026 |
|
Why the "go direct" movement is a false binary — and how comms leaders should actually think about owned versus earned | Mitch Goulding
|
Jul 08, 2026 |
|
How SurveyMonkey's return to its original name became a brand and media reset in the AI era | Katie Miserany, CCO & Global Head of Marketing at SurveyMonkey
|
Jun 25, 2026 |
|
How David Karle reframes AI disruption as a "check mark shaped future" to give comms leaders a narrative anchor in volatile markets | David Karle
|
Jun 16, 2026 |
|
How Wiz's category dominance came from solving customer pain — not chasing an analyst acronym
|
Mar 30, 2026 |
|
How Virta Health knew the time was right to create a category | Judy Huang
|
Mar 30, 2026 |
|
How Honor generated a billion impressions in 30 days by bringing back Macaulay Culkin as Kevin McAllister | Kim Atkinson
|
Mar 01, 2026 |
|
Why Vanta killed the B2B comms and content playbook and is all in on storytelling | Erin Cheng, VP of Comms & Content at Vanta
|
Feb 25, 2026 |
|
How GitLab's comms team workshopped the "iPhone for DevOps" analogy for CNBC's IPO interview | Natasha Woods
|
Feb 02, 2026 |
|
How Zendesk rebuilt a 40-person in-house comms team in 9 months and eliminated all agency spend | Sarah Gavin
|
Jan 26, 2026 |
|
Redefining the Narrative of an Iconic 90’s brand: Napster | Gillian Sheldon, Global Head of Communications at Napster
|
Jan 12, 2026 |
|
Why Vimeo pivoted stopped measuring press hits and started tracking brand perception | Ronda Morra
|
Jan 07, 2026 |
|
How Iterable's head of comms applies political campaign urgency to tech storytelling | Lauren Kopulsky, Head of Communications at Iterable
|
Oct 10, 2025 |
|
How Armis navigates the fragmentation of tech journalism as reporters leave outlets for independent newsletters | Rebecca Cradick, VP Global Communications at Armis
|
Oct 10, 2025 |
|
How Included Health condensed its narrative to one page—and trained 1,000+ employees to use it | Holly Spring, VP Corporate Marketing & Communications at Included Health
|
Oct 10, 2025 |
|
How Group14's comms director authenticates founder media training without manufactured charisma | Colleen Rubart, Global Communications Director
|
Oct 06, 2025 |
|
How fragmented tech journalism creates new opportunities for startup founders | Kelly Mayes, VP of Marketing (Brand and Comms) at Alloy
|
Oct 06, 2025 |
|
How Symphony's comms function owns both internal and external messaging to prevent misalignment | Odette Maher, Head of Communications and Corporate Affairs at Symphony
|
Oct 06, 2025 |
|
Why founders hire communications talent too late and the costly misalignment that follows | Amanda Todd, Head of Strategic Comms at Temporal
|
Oct 06, 2025 |
|
Crisis communications playbook: How Zocdoc's CCO managed a business turnaround with radical employee transparency | Jessica Aptman, Chief Communications Officer at Zocdoc
|
Oct 06, 2025 |