Unpredictable Hits
By Sett
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Category: Technology
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Episodes: 12
Description
What happens when AI collides with mobile gaming?
This is Unpredictable Hits, a series of sharp, fun, and brutally honest conversations with the people shaping what’s next. We’re here to find out what’s actually happening and where it's all headed, straight from the source.
Each episode, Amit, Co-Founder & CEO of Sett, teams up with brilliant guests to talk shop and ask the hard questions.
Join us as we explore the weird, the brilliant, and the broken sides of AI in gaming and try to make sense of it all.
| Episode | Date |
|---|---|
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Noam Gohary: Ex-Scopely Director on Attribution, Black Box Algorithms, and Why UA Is an Amplifier
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Apr 30, 2026 |
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Shay Ze’ev Yosifon: Zynga’s VP on Monopoly Go, the last UA lever, and UA managers' future
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Apr 14, 2026 |
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Scopely's Dir. of Performance Marketing on the Death of Manual UA, Building Marketing Squads, and Why UA Becomes Growth Hacking
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Mar 24, 2026 |
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Rovio's VP Marketing on Player Motivations, Protecting a Legacy IP, and Why APAC Is Winning
|
Mar 10, 2026 |
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Asi Burak: Tilting Point's CBO on UA Financing, Big IPs, and a Changing Industry
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Feb 24, 2026 |
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Yair Melamed: From Engineer to Running 1,000+ People at Zynga
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Feb 11, 2026 |
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Unpredictable Hits Season 2 - Barcelona
|
Feb 10, 2026 |
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JAGEX (RuneScape) Community, Craft and AI: Running a Game That Never Dies
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Dec 16, 2025 |
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IP games, running Hutch & building a new studio in the AI era
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Nov 25, 2025 |
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UA and Creatives in the Era of AI and Finding Winners with Zynga's Creative Director, Zeynep
|
Nov 04, 2025 |
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Tripledot’s Akin Babayigit: Hard Work Over Know-How, Rising Hubs & the AI Era
|
Oct 19, 2025 |
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Meet Unpredictable Hits
|
Oct 19, 2025 |