“Every agency says they want to be strategic. But most of what shapes an agency never makes it into the meeting minutes.” About The Space Between The Space Between is where honest conversations live - the ones agencies rarely make time for. Hosted by the team at MSQ, it explores the gap between what we say we do and what really drives growth, creativity, and change. Each episode brings together voices from across the agency world to unpack the space between ideas and action, leadership and reality, data and instinct. No spin, no posturing - just clarity, curiosity, and the occasional uncomfortable truth. For more on MSQ and the tools helping agencies sell and deliver strategy, visit msqindex.com.