Blue Sense Podcast

By Scott Wilkinson, Nathan Perdriau & Sebastian Bensch

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Category: Marketing

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Episodes: 45

Description

The Blue Sense Podcast explores how 7, 8, and 9-figure eCommerce brands scale profitably through the intersection of finance, creative strategy, and performance media.

Hosted by Scott Wilkinson, Head of Growth at Blue Sense Digital, the podcast features insights from co-founders, strategists, and industry operators on how to master attribution, creative velocity, forecasting, and operational efficiency in a changing marketing landscape.

Expect unfiltered discussions on financial-led marketing, creative testing frameworks, and what separates resilient brands from those getting squeezed by rising costs and shrinking margins.

Subscribe for conversations that cut through the noise and show you how to grow with clarity, control, and creative discipline.


Episode Date
The Hiring Mistake Every Founder Makes
May 28, 2026
How To Use AI In Creative Without Killing Trust
May 21, 2026
How To Use Customer Data To Guide Paid Media Strategy (with Aaron Luxmoore)
May 17, 2026
Why We Killed Percentage of Ad Spend
Mar 27, 2026
ChatGPT Ads are coming - should you care? - BSD Pod
Feb 13, 2026
Why Ads Kill Retention Profit
Jan 29, 2026
Why Profitable Brands Go Broke
Jan 22, 2026
2026 Starts Here: Build a Real Marketing Calendar
Jan 14, 2026
AI Isn't Your Moat, Taste Is: '26 Predictions with Nathan + Angus
Dec 17, 2025
Stop Blaming Seasonality: How To Win Q1 - BSD Pod Ep 8
Dec 10, 2025
BFCM Winners + Losers - BSD Pod Episode 7
Dec 04, 2025
Don't Panic on BFCM! - BSD Pod Episode 6
Nov 26, 2025
BSD Pod Ep 5: The Creative Process Behind A New 8-figure Brand
Nov 19, 2025
BSD Pod Episode 4: Strategy Leads Debate 2025
Nov 13, 2025
BSD Pod Episode 3: Creative Strategy for 2025-26
Nov 05, 2025
BSD Pod Episode 2: Testing for Profit - Strategy Fundamentals for 2025/6
Oct 29, 2025
Roundtable on The State of eCommerce - Episode 1 Blue Sense Digital Podcast
Oct 26, 2025
The Hidden Death Spiral in eCommerce
Oct 29, 2024
Navigating Agency Accountability & Black Friday Projections with Josh Tay
Oct 02, 2024
Round 2 Live eCommerce P&L Teardown with Valentin Kuznetcov
Sep 04, 2024
Lessons Learnt Over The Past 6 Months in eCommerce
Aug 14, 2024
Live eCommerce P&L Teardown with Valentin Kuznetcov
Aug 07, 2024
Do Email & SMS Create Incremental Profit with Josh Tay
Jul 31, 2024
10 Brutal Truths of eCommerce
Jul 24, 2024
The Future of Marketing in a One-Click World with Caden Thompson
Jul 17, 2024
Enabling Profitable eCommerce Growth with Carla Penn-Kahn
Jul 03, 2024
When to Consider Outsourcing to a 3PL with Valentin Kuznetcov
Jun 26, 2024
Q&A Answering Listeners Questions: LTV, Creative Testing & More
Jun 19, 2024
How to Align Google & Meta Ads With Your Business Goals
Jun 12, 2024
How to Scale An eCommerce Brand to $100k per Month
Jun 05, 2024
Mastering Google Ads in 2024 with Michael Nadalin
May 29, 2024
The State of eCommerce in 2024 with Brendan Gillen
May 22, 2024
Building A Word-Class Agency with Kasim Aslam
May 15, 2024
Becoming First Order Profitable with Valentin Kuznetcov
May 08, 2024
The Ego-Driven Mistake Most Service Providers Make
May 01, 2024
Storytelling & Branding with Matthew Banks
Apr 24, 2024
The Death Spiral for Scaling Agencies
Apr 17, 2024
Zero Party Data in D2C eCommerce with Jon Ivanco
Apr 10, 2024
Database Marketing and Retail Meets eCommerce with Chris Daly
Apr 03, 2024
eCommerce Analytics, Finances & Operations with Valentin Kuznetcov
Mar 27, 2024
Becoming A Strong eCommerce Financial Operator
Mar 20, 2024
Why Most Agencies Aren't Right For You
Mar 13, 2024
10 Biggest Wastes of Spend for eCommerce Brands
Mar 06, 2024
Google vs Facebook Ads for eCommerce Startups
Feb 28, 2024
10 Biggest Mistakes In eCommerce | Blues Brothers Ep #1
Feb 21, 2024