Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
The Blue Sense Podcast explores how 7, 8, and 9-figure eCommerce brands scale profitably through the intersection of finance, creative strategy, and performance media.
Hosted by Scott Wilkinson, Head of Growth at Blue Sense Digital, the podcast features insights from co-founders, strategists, and industry operators on how to master attribution, creative velocity, forecasting, and operational efficiency in a changing marketing landscape.
Expect unfiltered discussions on financial-led marketing, creative testing frameworks, and what separates resilient brands from those getting squeezed by rising costs and shrinking margins.
Subscribe for conversations that cut through the noise and show you how to grow with clarity, control, and creative discipline.
| Episode | Date |
|---|---|
|
The Hiring Mistake Every Founder Makes
|
May 28, 2026 |
|
How To Use AI In Creative Without Killing Trust
|
May 21, 2026 |
|
How To Use Customer Data To Guide Paid Media Strategy (with Aaron Luxmoore)
|
May 17, 2026 |
|
Why We Killed Percentage of Ad Spend
|
Mar 27, 2026 |
|
ChatGPT Ads are coming - should you care? - BSD Pod
|
Feb 13, 2026 |
|
Why Ads Kill Retention Profit
|
Jan 29, 2026 |
|
Why Profitable Brands Go Broke
|
Jan 22, 2026 |
|
2026 Starts Here: Build a Real Marketing Calendar
|
Jan 14, 2026 |
|
AI Isn't Your Moat, Taste Is: '26 Predictions with Nathan + Angus
|
Dec 17, 2025 |
|
Stop Blaming Seasonality: How To Win Q1 - BSD Pod Ep 8
|
Dec 10, 2025 |
|
BFCM Winners + Losers - BSD Pod Episode 7
|
Dec 04, 2025 |
|
Don't Panic on BFCM! - BSD Pod Episode 6
|
Nov 26, 2025 |
|
BSD Pod Ep 5: The Creative Process Behind A New 8-figure Brand
|
Nov 19, 2025 |
|
BSD Pod Episode 4: Strategy Leads Debate 2025
|
Nov 13, 2025 |
|
BSD Pod Episode 3: Creative Strategy for 2025-26
|
Nov 05, 2025 |
|
BSD Pod Episode 2: Testing for Profit - Strategy Fundamentals for 2025/6
|
Oct 29, 2025 |
|
Roundtable on The State of eCommerce - Episode 1 Blue Sense Digital Podcast
|
Oct 26, 2025 |
|
The Hidden Death Spiral in eCommerce
|
Oct 29, 2024 |
|
Navigating Agency Accountability & Black Friday Projections with Josh Tay
|
Oct 02, 2024 |
|
Round 2 Live eCommerce P&L Teardown with Valentin Kuznetcov
|
Sep 04, 2024 |
|
Lessons Learnt Over The Past 6 Months in eCommerce
|
Aug 14, 2024 |
|
Live eCommerce P&L Teardown with Valentin Kuznetcov
|
Aug 07, 2024 |
|
Do Email & SMS Create Incremental Profit with Josh Tay
|
Jul 31, 2024 |
|
10 Brutal Truths of eCommerce
|
Jul 24, 2024 |
|
The Future of Marketing in a One-Click World with Caden Thompson
|
Jul 17, 2024 |
|
Enabling Profitable eCommerce Growth with Carla Penn-Kahn
|
Jul 03, 2024 |
|
When to Consider Outsourcing to a 3PL with Valentin Kuznetcov
|
Jun 26, 2024 |
|
Q&A Answering Listeners Questions: LTV, Creative Testing & More
|
Jun 19, 2024 |
|
How to Align Google & Meta Ads With Your Business Goals
|
Jun 12, 2024 |
|
How to Scale An eCommerce Brand to $100k per Month
|
Jun 05, 2024 |
|
Mastering Google Ads in 2024 with Michael Nadalin
|
May 29, 2024 |
|
The State of eCommerce in 2024 with Brendan Gillen
|
May 22, 2024 |
|
Building A Word-Class Agency with Kasim Aslam
|
May 15, 2024 |
|
Becoming First Order Profitable with Valentin Kuznetcov
|
May 08, 2024 |
|
The Ego-Driven Mistake Most Service Providers Make
|
May 01, 2024 |
|
Storytelling & Branding with Matthew Banks
|
Apr 24, 2024 |
|
The Death Spiral for Scaling Agencies
|
Apr 17, 2024 |
|
Zero Party Data in D2C eCommerce with Jon Ivanco
|
Apr 10, 2024 |
|
Database Marketing and Retail Meets eCommerce with Chris Daly
|
Apr 03, 2024 |
|
eCommerce Analytics, Finances & Operations with Valentin Kuznetcov
|
Mar 27, 2024 |
|
Becoming A Strong eCommerce Financial Operator
|
Mar 20, 2024 |
|
Why Most Agencies Aren't Right For You
|
Mar 13, 2024 |
|
10 Biggest Wastes of Spend for eCommerce Brands
|
Mar 06, 2024 |
|
Google vs Facebook Ads for eCommerce Startups
|
Feb 28, 2024 |
|
10 Biggest Mistakes In eCommerce | Blues Brothers Ep #1
|
Feb 21, 2024 |