Behind the Stems

By Ash Wheelhouse

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Image by Ash Wheelhouse

Category: Design

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Episodes: 43

Description

Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes it’s just me rambling after a 2am market trip. You’ll hear the wins, the wobbles, the big ideas and the behind-the-scenes mess most people don't share behind their curated floral grids If you’re a wedding florist who’s building a business, figuring it out as you go, emptying out your disgusting van and craving honest conversation, you’re in the right place.

Episode Date
Why Are Wedding Flowers So Expensive? (Things Your Florist Would Say If They Weren't Worried About Offending You) |Ep 43
Jun 12, 2026
Trad Wife Ranty Rant | Ep 42
May 26, 2026
You're Not Too Creative to Niche, You're Too Scared | Ep 41
Mar 29, 2026
She Books You Without a Quote and She's Not Sorry with Chloe from Your Day By Chloe | Ep 40
Mar 25, 2026
The Magic Book Everyone's Asking About | Ep 39
Mar 15, 2026
My 3 lazy Instagram strategies (and why they work) | Ep 38
Mar 07, 2026
The Content Series That Actually Books Weddings with Jade from Willow & Sage Botanics | Ep 37
Feb 08, 2026
What's working for me on Instagram right now | Ep 36
Feb 02, 2026
Wild Flowers and Wild Focus. Flower Farming with Luen Free | Ep 35
Jan 28, 2026
This Is What's Damaging the Floral Industry | Ep 34
Jan 21, 2026
You’re Not Stuck, You’re Just Believing the Wrong Story - with Giorgio Genaus | Ep 33
Jan 13, 2026
Instagram Is a Free Money Machine (If You Stop Being Mad at It) | Ep 32
Jan 09, 2026
From Freelance to Founders: Building Sonder Studio Without Burning Out | Ep 31
Jan 06, 2026
Florists! Stop Hiding. Your Face Is Your Best Marketing Tool | Ep 30
Jan 05, 2026
The Things I Didn’t Buy (and Still Booked $30–40K Weddings) | Ep 29
Jan 01, 2026
Turns Out We Were the Drama: Creativity, Control & Building a Business That Actually Fits with Josh Jay | Ep 28
Dec 30, 2025
The Story You’re Telling Yourself That’s Costing You $10K Per Wedding | Ep 27
Dec 17, 2025
The Birth of The Bunch Cruncher | Ep 26
Dec 12, 2025
I am a delicate wilting flower (Surviving heat waves in wedding season) | Ep 25
Dec 04, 2025
When the Plan Falls Apart: How to Lead, Pivot, and Problem-Solve Like a Pro Florist | Ep 24
Nov 23, 2025
People Pleaser Ash and dealing with Leadership Anxiety | Ep 23
Nov 14, 2025
Cable ties, sandbags, sanity: A wedding florist’s guide to wild weather | Ep 22
Nov 01, 2025
The Comparison Trap (and How to Climb Out of It) | Ep 21
Oct 29, 2025
More weddings ≠ More money | Ep 20
Oct 21, 2025
Stop attracting nitpicky clients: How to get couples who trust your creative vision | Ep 19
Oct 03, 2025
From panic ordering to profit ordering: Why you don’t make money when you sell your flowers | Ep 18
Sep 30, 2025
The day I threw my bouquet in the bin (and what it taught me about floristry) | Ep 17
Sep 26, 2025
Stop competing on price! 10 reasons couples will choose the more expensive wedding florist | Ep 16
Sep 20, 2025
Why generic coaching doesn’t work for wedding florists (and what does) | Ep 15
Aug 18, 2025
The $9 jacket that changed how I price my wedding florals | Ep14
Aug 11, 2025
Florist Burnout: How to keep going when you’re ready to quit | Ep 13
Aug 09, 2025
Cult Status: The strategy behind brands people are obsessed with | Ep 12
Jul 30, 2025
The secret marketing moves of booked-out Florists (That have nothing to do with Instagram) | Ep 11
Jul 14, 2025
Doing your friend’s wedding? Listen to this before you ruin the relationship | Ep 10
Jul 03, 2025
These thoughts are keeping you broke in business | Ep 9
Jun 29, 2025
Selling flowers while the world burns | Ep 8
Jun 21, 2025
How my CRM made me thousands (and saved me from a wedding disaster) | Ep 7
Jun 17, 2025
Shake the Tree! How I Make My Best Money Moves in Winter I Ep 6
Jun 13, 2025
The Business book that changed everything in my wedding floristry biz | Ep 5
Jun 11, 2025
From stuck to booked out: Sophie’s 75K floral business leap in just one year | Ep 4
Jun 06, 2025
What I put in my proposals to increase bookings (Without being pushy) | Ep 3
Jun 04, 2025
What to post when there's no fresh photos coming in: Raw content that converts | Ep 2
Jun 01, 2025
From "Flower Lady" to CEO: How identity shapes our Success | Ep 1
May 30, 2025