Heard Mentality

By Commercial Radio & Audio

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Category: Marketing

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Episodes: 9

Description

How Audio Moves Minds & Markets.

Heard Mentality explores how the world’s most creative brands and minds use sound to make people feel, think, and act. 

Presented by Commercial Radio & Audio and hosted by Little Black Book’s Brittany Rigby, it’s a fast, inspiring look into the stories and strategies proving the power of audio to cut through — and move us as people.


Episode Date
The sound of growth and why playing it safe gets you nowhere
May 06, 2026
What Uber Can Teach Us About the Power of Audio
Apr 22, 2026
In a Convenience Economy, Audio Delivers
Apr 08, 2026
How to bank on sound: Westpac’s Michelle Klein on music, memory and modern marketing
Mar 25, 2026
Why Great Advertising Starts With Sound
Mar 11, 2026
Why 11% Might Be the Smartest Media Decision You Make
Feb 25, 2026
Travelling Through Sound — Audio Without Borders
Jan 28, 2026
Sound That Sticks: How Audio Builds Brands You Can’t Forget
Dec 02, 2025
The Brands You Can Hear: From Sushi Hub to Netflix – The Power of Sonic Branding
Nov 24, 2025