If a finance podcast married a culture podcast, you would get the Season 2 of Hitmakers. Each episode reveals the new logic that driving multiples, margins, and advantages before they appear on balance sheets. Over the course of this season, my co-host Lee Maschmeyer, the co-founder of transformation consultancy Collins, and I decode how cultural forces create market value: why Hermès is worth more than Ford, a far larger company; why Nvidia hired its first community manager; why collaborations became a staple of business; why merch is often more desirable than a brand’s core offering; and how cultural capital creates financial capital.

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