Where founder life meets the chaos, joy, and drama of weddings, relationships, and real life. Hosted by Natasha Yuhjtman — a founder, mom, and entrepreneur — The Hard Launch is a podcast that explores what it really takes to build something from scratch: a business, a brand, a marriage, or even your dream wedding. Each week, Natasha sits down with startup founders, wedding industry experts, and creative entrepreneurs for candid conversations about the messy, beautiful, and often hilarious process of launching and scaling anything worth building. Together, they unpack the behind-the-scenes realities of entrepreneurship, love, and personal growth — from navigating founder burnout and creative pivots to rethinking relationship dynamics and startup-style wedding planning. Whether it's AI-powered wedding tools, female founders redefining success, or love lessons learned the hard way, The Hard Launch is your go-to podcast for discovering how to balance ambition, relationships, and real life — and still find joy in the process. For founders, creatives, dreamers, and anyone juggling big ideas, big love, and even bigger goals.