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The Vertical SaaS GTM Playbook is a podcast by Orbital that helps founders, GTM leaders, and investors learn exactly how the best vertical SaaS companies win their markets. Each episode unpacks proven playbooks - from how to acquire the first 100 customers to how to scale outbound, build distribution channels, and expand into new verticals. The goal is to give operators the insights and tactics they can immediately apply to accelerate revenue growth in their own vertical.
| Episode | Date |
|---|---|
|
From 4 to 500 Reps: Building a High-Velocity Machine - Butch Hodson
|
Nov 03, 2025 |
|
ServiceTitan’s Add-On Strategy That Went 0 to $100 million ARR in 5 years - Ershad Jamil
|
Nov 03, 2025 |
|
New Vertical Strategy That Took Podium from $1 Million to Hundreds of Millions ARR - Than Hancock
|
Nov 03, 2025 |
|
The 5 Biggest Pitfalls in Vertical SaaS GTM
(and How to Avoid Them) - Ryan Heaphy
|
Nov 03, 2025 |