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The Profitable Baker — for bakers who mean business
with Annie Bennett
You bake beautifully. But running a profitable baking business? That’s where things can get messy.
Each week, business mentor and baking industry expert Annie Bennett helps home bakers move beyond “just getting by” and start building a real, sustainable business.
Inside every episode, you’ll hear practical strategies, honest conversations, and inspiring stories from bakers who’ve turned their passion into profit. From pricing and visibility to mindset and marketing, Annie breaks down what really works — without the fluff or overwhelm.
If you’re ready to feel confident, charge your worth, and finally think like a business owner (not just a baker), you’re in the right place.
From Annie Bennett at The Home Baking Business Academy
Helping bakers to start and grow a profitable Home Baking Business.
| Episode | Date |
|---|---|
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Episode 28 Knowing Your Worth Isn't Enough. You Have to Be Able to Say It.
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Jun 10, 2026 |
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Episode 27: You're Not Bad at Selling. You've Just Never Been Shown How.
|
Jun 03, 2026 |
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Episode 26 Why Selling Feels So Hard (And What to Do About It)
|
May 27, 2026 |
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Episode 25: When They Say 'That's Too Expensive' — What to Do Next
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May 20, 2026 |
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Episode 24: Stop Covering Costs and Start Building a Business
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May 13, 2026 |
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Episode 23: What Are You Actually Worth? How Home Bakers Get Pricing Wrong From the Start.
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May 06, 2026 |
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Episode 22: Self Assessment Doesn't Have to Be Scary — Here's Why Bakers Dread It More Than They Should
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Apr 29, 2026 |
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Episode 21: The Tax Bill That's Actually Two Bills — And Why Most Bakers Don't See the Second One Coming
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Apr 22, 2026 |
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Episode 20: Is Your Record-Keeping HMRC-Ready — Or Just a Shoebox of Hope?
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Apr 15, 2026 |
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Episode 19 The Tax Rules That Are Changing, And What You Need To Do Right Now
|
Apr 08, 2026 |
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Episode 18: Why Many Home Bakers Are Leaving Money on the Table at Tax Time
|
Apr 01, 2026 |
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Episode 17: The Baking Business CEO
|
Mar 25, 2026 |
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Episode 16: Why Skilled Bakers Stay Underpaid (And How to Stop)
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Mar 18, 2026 |
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Episode 15: The Hidden Cost of Being Too Nice in Your Baking Business
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Mar 11, 2026 |
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Episode 14: What Positioning Really Means (and the Three Signals Customers Notice First)
|
Mar 04, 2026 |
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Episode 13: Why Bakers Underprice (and What’s Really Behind It)
|
Feb 25, 2026 |
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Episode 12: The Ideal Client – And Why Getting This Right Changes Everything
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Feb 18, 2026 |
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Episode 11: Creating Repeat Customers: Why They Matter More Than You Think
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Feb 11, 2026 |
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Episode 10: Why Moving Out of Your Comfort Zone Is Good for Business
|
Feb 04, 2026 |
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Episode 9: Social Media Wins and Wobbles
|
Jan 28, 2026 |
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Episode 8: Conversation with Claire Paylor, EHO
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Jan 14, 2026 |
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Episode 7: Why Your Content Isn’t the Problem, Your Strategy Is
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Jan 07, 2026 |
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Episode 6: Looking Back and Looking Forward.
|
Dec 19, 2025 |
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Episode 5: Choosing A Business Name
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Dec 12, 2025 |
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Episode 4: Visibility. With special guest Ziggy Li, The Flowering Baker.
|
Dec 05, 2025 |
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Episode 3: Goals
|
Nov 28, 2025 |
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Episode 2: Hindsight Is A Wonderful Thing
|
Nov 21, 2025 |
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Episode 1: Starting Up
|
Nov 14, 2025 |
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Podcast Trailer
|
Nov 04, 2025 |