The ROI Puzzle
By Nicole Stirling
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Category: Marketing
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Episodes: 19
Description
The ROI Puzzle explores the hardest question in B2B marketing — how to prove what’s really working.
Each episode, host Nicole Stirling from Stirling Marketing sits down with marketing and sales leaders from some of the most innovative B2B tech companies to unpack how they’re turning spend into pipeline — and pipeline into proof.
From attribution challenges and sales alignment to AI-driven insights and demand generation, The ROI Puzzle gets to the real stories behind the numbers.
Expect sharp insights, honest conversations, and practical ideas to help you turn marketing from mystery into measur
| Episode | Date |
|---|---|
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Glocal Strategy That Scaled One Client 50x with Manushree Bahukhandi
|
Oct 27, 2026 |
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Quang Cao: How to Build Pipeline in Any APAC Market (90 Days)
|
Oct 22, 2026 |
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Why a Sniper Approach Beats the Sprinkler Method in B2B Sales with Victor Pineiro
|
Oct 06, 2026 |
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How Snyk Built 8% of Global Revenue in APJ (And You Can Too)
|
Sep 29, 2026 |
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The Global Marketing Head Who Tracks $7M Pipeline Reveals All
|
Sep 16, 2026 |
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Why B2B Deals Are Moving Back Into the Room
|
Sep 10, 2026 |
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How B2B Teams Are Actually Using AI
|
Sep 08, 2026 |
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The Dext GM Who Transformed His Team's Close Rate
|
Aug 19, 2026 |
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How Hudl Cracked APAC: The Localization Strategy Behind 10X Growth
|
Aug 05, 2026 |
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How Highspot Built Their Predictable Pipeline Engine
|
Jul 21, 2026 |
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Intercom's VP of RevOps Reveals: The Truth About Multi-Touch Attribution
|
Jul 07, 2026 |
|
How to Book 8 Meetings at Your Next HR Tech Conference
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Jun 24, 2026 |
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60 Senior B2B Marketers on AI, ABM & Pipeline
|
Jun 12, 2026 |
|
Why Your Asia Pacific Pipeline Isn't Converting (Fix It Fast)
|
Mar 17, 2026 |
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EP 4: Turning Prospect Signals Into Pipeline
|
Jan 07, 2026 |
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EP 3: The Hidden Gap Killing Your Pipeline
|
Dec 10, 2025 |
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EP 2: Fixing Attribution & Pipeline Gaps
|
Nov 26, 2025 |
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EP 1: How DigiStore24 Improved Revenue by Fixing Sales-Marketing Disconnects
|
Nov 12, 2025 |
|
The ROI Puzzle Where B2B Marketing Meets Measurable Results
|
Nov 07, 2025 |