The Digital Servitization Exchange Podcast
By Heiko Gebauer
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Category: Arts
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Episodes: 40
Description
Connecting research and practice in the transformation from products to digital services.
The Digital Servitization Exchange Podast explores how manufacturers create and capture value through services and software. Designed for both researchers and practitioners, the podcast brings together academic insight and industry experience to unpack the concepts, challenges, and opportunities driving digital servitization.
Each episode delves into themes such as service innovations, subscription models, industrial IoT, digital platform ecosystems, and organizational transformation. Rather than focusing on individual voices, the podcast emphasizes relevant topics that matter across domains — offering evidence-based perspectives for academics and actionable ideas for business professionals.
By bridging theory and practice, The Digital Servitization Exchange Podcast provides a space where learning flows both ways: from research to real-world implementation, and from practice back to research.
Ideal for: academics, doctoral researchers, industrial leaders, digital transformation managers, service strategists, and anyone shaping the future of digitally enabled services.
| Episode | Date |
|---|---|
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#40 How Heavy Industry Sells Guaranteed Outcomes: Navigating the "One, None, and One Hundred Thousand" Paths of Servitization
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Aug 27, 2026 |
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#39 Direct—but Not Alone: Rethinking DTC for Manufacturers
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Aug 26, 2026 |
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#38 The GaaS (Gaming-as-a-Service) Gamble: Why Live-Service Games Win—or Die
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Aug 26, 2026 |
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#37 Rebuilding the Brick: LEGO's Journey From Crisis to SustAInnovation
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Apr 28, 2026 |
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#36 The Evolution of 365FarmNet
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Apr 28, 2026 |
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#33 Decoding Honeywell Forge: Transforming Industrial Data into Digital Outcomes
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Apr 28, 2026 |
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#34 The D2C Dilemma: Navigating Manufacturer-Dealer Collaborations in the Digital Age
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Apr 28, 2026 |
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#35 From Plant Floor to Cloud: The Evolution of Rockwell's FactoryTalk InnovationSuite
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Apr 28, 2026 |
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#32 Ericsson’s Evolution: Competing Through Software, Services, and Platforms
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Mar 04, 2026 |
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#29 Reinvention of Sony: From Walkman to Worldwide Streaming.
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Feb 26, 2026 |
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#30 Acquiring Service Growth: How Atlas Copco Became a Service Leader Through M&A
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Feb 26, 2026 |
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#31 From Switchgear to Software: Schneider Electric’s Digital Reinvention
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Feb 26, 2026 |
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#22 Vertical Mobility Reimagined: The Story of Mitsubishi’s M-Use®
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Jan 27, 2026 |
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#23 Komatsu and the Rise of Smart Construction Solutions
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Jan 27, 2026 |
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#21 Robotic-as-a-Service — How ABB changes Industrial Automation Game
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Jan 27, 2026 |
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#19 From Medical Devices to Digital Care — Philips HealthSuite and the Platform Shift in Healthcare
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Jan 27, 2026 |
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#18 Lumada Platform — Reinventing Hitachi Through Data
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Jan 27, 2026 |
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#20 Battery as a Service — How NIO Is Reinventing Electric Vehicle Ownership
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Jan 27, 2026 |
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#24 Digital Cameras, Analog Thinking: Kodak’s Service Ecosystem Collapse
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Jan 27, 2026 |
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#25 Selling Outcomes, Not Machines: The Caterpillar Story
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Jan 27, 2026 |
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#26 Reinventing IBM: From Hardware Giant to Services and Software Leader
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Jan 27, 2026 |
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#27 From Networks to Recurring Value: Cisco’s Service-Led Transformation
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Jan 27, 2026 |
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#28 From Copiers to Services: Xerox’s Long Road to Services
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Jan 27, 2026 |
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#17 From Power Plants to Energy Solutions: E.ON’s Reinvention in Germany’s Energiewende (2010–2025)
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Jan 26, 2026 |
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#14 Territorial Servitization - When Regions Turn Industry into Ecosystems
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Jan 26, 2026 |
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#13 John Deere - Moving towards solution-as-a-service
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Jan 26, 2026 |
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#16 From Turbines to Services – How Vestas Became a Global Energy Solutions Provider
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Jan 26, 2026 |
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#15 Navigating Disruption: How TomTom Transformed from Hardware Devices to Data Services
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Jan 26, 2026 |
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#12 Student-Driven AI Futures — From Ideas to Impact
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Jan 21, 2026 |
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#11 Strategizing with Generative AI in the era of digital servitization
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Jan 14, 2026 |
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#10 Visa as a Service powered by AI
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Jan 14, 2026 |
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#08 When Washing Became a Service: Lessons from Electrolux’s Pay-Per-Wash Experiment
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Jan 08, 2026 |
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#09 Subscribing to Grow
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Jan 08, 2026 |
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#06 Navigating the Shift from Products to Services
|
Dec 11, 2025 |
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#07 Unpacking Tetra Pak’s Transformation: From Products to Services
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Dec 11, 2025 |
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#05 From Scanners to Smart Platforms: Siemens Healthineers’ Digital Reinvention
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Nov 20, 2025 |
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#04 Reimagining Services: How Agentic AI Is Transforming Digital Servitization
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Nov 20, 2025 |
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#03 Reinventing Light — Philips (Signify) and the Rise of Light-as-a-Service
|
Nov 13, 2025 |
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#02 Digital Servitization - Convergence of servitization and digitalization
|
Nov 12, 2025 |
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#01 Aligning Services with Sustainability
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Nov 12, 2025 |