Wild Culture

By Oceanic Strategies

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Category: Business

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Episodes: 14

Description

Welcome to Wild Culture, the podcast sharing an insider's guide to consumer culture and the powerful influence of business strategy. Hosted by Tanyika Fraser—a 2x bestselling author and a Harvard-trained strategist. Drawing on her experience specialising in brand growth, consumer insight and customer experience for billion-dollar entities, Tanyika breaks down why people buy, why they stay, and how to attract more of them. #WildCulturePodcast #ConsumerBehaviour #BusinessStrategy #Entrepreneurship

Episode Date
How to Fix Broken Customer Service: Why Execution Beats Strategy
Aug 18, 2026
The Business of Books & Personal Branding: Is Writing a Book Worth It?
Aug 11, 2026
The Billion Dollar Subliminal Strategy Powering Your Electricity Bill
Jul 12, 2026
Broken Loyalty: When Brands Discontinue the Products We Love.
Jun 07, 2026
Hustle Culture, Modern Slavery, and Brand Identity
May 31, 2026
What Consumers Need Now: Brave, Non-Linear, and Innovative Thinkers.
May 27, 2026
The Invisible Customer: Why Your Best Buyers Never Like Your Posts.
Apr 14, 2026
How To Build A World-Class Strategy Using Journey Mapping
Apr 01, 2026
The Survey Epidemic: Why Brands Are Killing Their Own Value
Mar 17, 2026
The Sale Trap: When "On Sale" Becomes A Brand Killer
Dec 30, 2025
Three Business Fails that Break Trust at Christmas (And How to Fix Them).
Dec 17, 2025
The Billion Dollar Pantry: A Look Inside the Unsexy Side of Consumerism.
Nov 27, 2025
The 6 Things People Actually Spend Money On.
Nov 20, 2025
The One Mindset Shift That Stops You Chasing Customers and Starts Building Them.
Nov 14, 2025