The Business Behind the Game pulls back the curtain on the multi-billion dollar sports industry, revealing the strategies, deals, and innovations that drive it. Each episode breaks down how teams, leagues, and startups turn passion into profit through in-depth case studies. We explore emerging trends like sports betting, athlete branding, media rights, and sponsorship dynamics, while interviews with executives, entrepreneurs, and insiders offer exclusive behind-the-scenes insights. Whether you're a sports business professional, an aspiring entrepreneur, or a fan curious about the off-field act